Challenge
Applica’s experts were running campaigns for the Customer on various paid UA channels. The team was looking to elevate the performance of Apple Ads campaigns using custom product pages.
Apart from that, Applica’s user acquisition experts aimed to validate the hypothesis that a high-performing creative could replicate its success on another paid channel, boosting campaign performance and lowering key acquisition costs such as CPI, CPA and cost per purchase.
Solution
While running Meta campaigns for the app, Applica’s performance marketing team identified a standout video ad that significantly outperformed others. The creative featured in this ad proved especially effective, reducing CPT by 41%.
Encouraged by these results, the team decided to build on the insight and test the creative within Apple Ads and custom product pages.
We wanted to test the hypothesis that a high-performing creative could also deliver strong results on another user acquisition channel, and in doing so, explore how cross-platform creative consistency can boost engagement and lower acquisition costs.
Results
Applica’s performance marketing team launched an Apple Ads campaign to test an updated custom product page. Shortly after the launch, the team noticed a significant uplift in upper-funnel metrics after replacing the first screenshot on the App Store page with a creative that had previously performed well in Meta ads.
CPT improvement
Avg CPA improvement
CPM improvement
Cost per Purchase improvement
As a result, cost per purchase dropped by an impressive 64%, while CPM decreased by 45%, and both CPT and average CPA dropped by 11.3% and 5%, respectively.
Want to achieve similar results and elevate your user acquisition game with Applica? Let’s talk!
↓ 64%
Cost per Purchase
↓ 45%
CPM
