Insights that turn growth into a system

Beyond UA: Using Apple Ads as Your App Store Testing Engine

Most teams still treat Apple Ads as a pure acquisition channel. In this panel, paid and ASO leaders from Applica — with independent growth consultant Nataliia Drozd — show how to turn it into the fastest A/B testing lab in app marketing, powering both paid and organic growth.

Upcoming: 24.06.2026 at 17:00 CEST

Step-By-Step Direct App Campaign Guide

Configure a Direct App Campaign in Meta — Web Dataset + CAPI, Singular or Adjust MMP integration, and a live W2A campaign in Meta Ads Manager.

12 min read

Seasonal ASO Playbook

Get practical, data-backed guidance on how to adapt your app store listings for key holidays and seasonal campaigns, from Halloween to Easter, with real examples, testing ideas, and best practices.

Is ASO Dead? App Growth Strategy in 2026 (AI, AEO & UA Explained)

Is ASO dead? Learn how app growth works in 2026 — including AI-driven discovery (AEO), paid UA, conversion optimization, and real strategies from industry experts.

27.04.26

13 App Growth Metrics We Track, and So Should You

Tracking growth metrics is crucial for having a successful app; here are the ones we advise paying attention to.

7 min read

5 Tips to Boost User Activation

User activation helps to secure the user's data, identify the user, and provide a secure login.

4 min read

A/B Testing Creatives for ASO: Why It Matters and How to Do It Right

In today’s app business, winning on the app stores is no longer just about visibility, it’s about conversion. And conversion is driven by one thing above all: your creatives.

16 min read

A Guide to Building Your App's User Personas

Building a persona of your user is not something you can avoid - it is inevitable at one point or another.

8 min read

App Funnel Strategies in 2023: a Step-by-Step Guide

Your app's success depends on your ability to comprehend your users, how they interact with your app, and how apps convert.

8 min read