Blog Acquisition
3 Paid User Acquisition Mistakes Burning Your Budget, and How to Fix Them
Paid UA is getting structurally more expensive, and a messy setup no longer hides. This piece argues efficiency is largely decided before the auction ever runs — by the signal you feed the platform, how your campaigns and optimization events are structured, and whether your creative tests are fair. It walks the three mistakes quietly burning budget, and the operational fix for each, in the order you should tackle them.
12 min read
