Insights & Advice
From Our Team

Top industry experts always have something to share. If you are looking to expand your knowledge, you are in the right place.

Acquisition

Top industry experts always have something to share. If you are looking to expand your knowledge, you are in the right place.

Activation

Top industry experts always have something to share. If you are looking to expand your knowledge, you are in the right place.

Monetization

Top industry experts always have something to share. If you are looking to expand your knowledge, you are in the right place.

Retention

Top industry experts always have something to share. If you are looking to expand your knowledge, you are in the right place.

Engagement

Top industry experts always have something to share. If you are looking to expand your knowledge, you are in the right place.

Performance Marketing for Mobile Apps: Best Channels in 2025

Acquisition

— 15 min read

Performance Marketing for Mobile Apps: Best Channels in 2025

Discover how top mobile apps are scaling growth in 2025 through performance marketing. Learn how Apple Ads, Meta, Google, TikTok, and Reddit help marketers go beyond installs to drive engagement, revenue, and efficiency across channels.

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Acquisition

— 15 min read

Performance Marketing for Mobile Apps: Best Channels in 2025

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App Funnel Strategies in 2023: a Step-by-Step Guide

Acquisition

— 8 min read

App Funnel Strategies in 2023: a Step-by-Step Guide

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App Store Conversion Rate Optimization: How to Improve CTR with Creative A/B Testing

Acquisition

— 12 min read

App Store Conversion Rate Optimization: How to Improve CTR with Creative A/B Testing

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Acquisition

— 5 min read

App Store Conversion Rate Optimization: How to Improve CTR with Creative A/B Testing

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Activation

— 4 min read

5 Tips to Boost User Activation

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Activation

— 10 min read

First-time User Experience (FTUE)

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How to Build Product Walkthroughs for Your App

Activation

— 8 min read

How to Build Product Walkthroughs for Your App

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Activation

— 5 min read

How to Find User Activation Metrics for an App

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Onboarding UX: Provide a Better UX Experience

Activation

— 12 min read

Onboarding UX: Provide a Better UX Experience

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Perfect Prompt: How to Make an ATT Prompt That the User Will Accept

Activation

— 7 min read

Perfect Prompt: How to Make an ATT Prompt That the User Will Accept

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Activation

— 5 min read

User Activation in Mobile: 5 Easy Steps

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Activation

— 5 min read

What is User Activation in Mobile Apps?

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Use the Best Industry Knowledge and Make Your Growth Data-Driven

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Monetization

— 7 min read

13 App Growth Metrics We Track, and So Should You

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Monetization

— 8 min read

A Guide to Building Your App's User Personas

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Monetization

— 8 min read

App Growth Strategy: Why You Need It, Action Plan to Build One

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Monetization

— 11 min read

App Monetization Strategies for Android

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Applica’s Experiment History Review Framework

Monetization

— 10 min read

Applica’s Experiment History Review Framework

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Best Subscription Paywall Solutions for Apps

Monetization

— 8 min read

Best Subscription Paywall Solutions for Apps

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Customer Journey Map Tutorial for Apps (So You Don't Get Lost)

Monetization

— 10 min read

Customer Journey Map Tutorial for Apps (So You Don't Get Lost)

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Mpnetization

— 6 min read

Difference between ARPU & LTV

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Monetization

— 9 min read

Fake Door Testing: Reduce Risks, Build Efficiently

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Future-Proof Mobile App Growth Strategies for 2023

Monetization

— 10 min read

Future-Proof Mobile App Growth Strategies for 2023

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Guide to Product-Led Growth with Examples

Monetization

— 10 min read

Guide to Product-Led Growth with Examples

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How to Kick Off Your Subscription Optimization

Monetization

— 8 min read

How to Kick Off Your Subscription Optimization

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Monetization

— 13 min read

How to Monetize Your App: 13 Strategies

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Monetization

— 7 min read

LTV Modeling Your App Deserves

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Monetization

— 9 min read

Mobile Paywall Design Best Practices

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Monetization

— 8 min read

Mobile Paywall Examples that Convert

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Monetization

— 8 min read

Mobile Product Monetization Strategies

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Monetization

— 7 min read

Why You Need a Product Growth Manager

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Retention

— 7 min read

Customer Retention Strategies Examples for Apps

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How to Find Your Aha Moment and Optimize It

Retention

— 10 min read

How to Find Your Aha Moment and Optimize It

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Retention

— 9 min read

In-App Notifications & User Retention

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Engagement

— 5 min read

App Onboarding Experiments Analytics: A Guideline

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Engagement

— 6 min read

Best Mobile Attribution Tools in 2023

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Engagement

— 6 min read

Top Strategies for Mobile App Re-engagement

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Acquisition

— 15 min read

Performance Marketing for Mobile Apps: Best Channels in 2025

Discover

Acquisition

— 15 min read

Performance Marketing for Mobile Apps: Best Channels in 2025

Discover

Acquisition

— 8 min read

App Funnel Strategies in 2023: a Step-by-Step Guide

Discover

Acquisition

— 12 min read

App Store Conversion Rate Optimization: How to Improve CTR with Creative A/B Testing

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Acquisition

— 5 min read

Best Practices for App Metadata

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Acquisition

— 8 min read

Fix Your Customer Lifecycle Funnel in 5 Steps

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Acquisition

— 8 min read

How to Make a Mobile Marketing Strategy for an App

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Acquisition

— 7 min read

How to Reduce User Acquisition Costs for Mobile Apps

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Acquisition

—15 min read

How to Scale a Finance App Without Overspending

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Acquisition

— 6 min read