App Store Optimization is no longer just about ranking—it’s about converting views into installs. In this article, we explore how A/B testing app store creatives like icons, screenshots, and videos can dramatically improve CTR and lower CPI. Discover the most effective strategies for turning store visitors into users in 2025.

Just like a first impression, first time user experience is everything. Will your user stay or will they go?

A well-prepared mobile marketing plan is your base of success. Read on for mobile marketing best practices.

Building a persona of your user is not something you can avoid - it is inevitable at one point or another.

Each one of the customer journey steps is a priceless contribution to your product growth when studied right.

With the right approach, app notifications can influence user retention a great deal. Learn more about notification types and in-app messaging best practices.

Creating an app walkthrough might be just the way to take your app to the next level.

What is Product Led Growth? What does PLG mean? We have the answers - and real-life examples for you to use.

Growth product management is impossible without a skillful specialist. Read on to see what is a Growth Product Manager, what they do, and why you need them.

The first impression is crucial. Brush up your onboarding design using this article.

The Aha moment may be difficult to find, but it does provide numerous optimization possibilities.

A framework to properly evaluate your historical product experiments. Presented by our CEO, Sviatoslav Hnizdovskyi.

Among many mobile app retention strategies, it can be hard to find a fit. This article might help you decide.

User activation, activation rate - use the 6 persuasion principles to improve them.

Keep your metadata in order with these tactics.

See how to choose the metric for user activation that is right for your app.

Is user re-engagement your missing puzzle piece?

The paywall design needs to be tailored to your app, audience, and needs. Here are the paywall examples that are proven to convert.

The first step to optimizing your metrics is knowing exactly what they are.

Each step of the customer lifecycle journey is your chance to fix the funnel.

Understanding what is customer acquisition sometimes is just not enough for reducing its costs.

It’s just easier to make a great paywall with best practices and paywall examples.

Looking for answers to questions like “What is mobile user acquisition” and “How to acquire users for your app”, it is always best to start with the basics.

Among monetization strategies, we have gathered app monetization ideas that are proven to work.

Find out how to monetize Android apps successfully, the best ways to monetize an app, and which mistakes to avoid.

What is LTV? Why is it important? And how do you measure it?

No matter how fun a mobile game is, it needs an outstanding user acquisition strategy to perform well.

Getting lost in the variety is scarily easy. Here’s a list of top mobile attribution tools for 2023 so you find what you need.

User activation can ultimately lead to increased customer loyalty. In this article, we will explore how you can effectively maximize customer engagement.

A paywall can help protect your content and control access to it, but how do you choose the right paywall software for your app?

Common strategies you need to know about app monetization. Best practices on how to monetize your app.

With the release of the App Tracking Transparency (ATT) prompt, many users are questioning how much of their data is being tracked and what kind of impact this will have on their online experience.

The mobile app market is growing exponentially, and with it comes an ever-increasing demand for apps across all industries.

Fake door testing may seem risky, but when done right, it is an effective way to evaluate the performance of a website or app.

User activation helps to secure the user's data, identify the user, and provide a secure login.

Tracking growth metrics is crucial for having a successful app; here are the ones we advise paying attention to.

Your app's success depends on your ability to comprehend your users, how they interact with your app, and how apps convert.

There are numerous ups and downs involved with running a mobile app business. And once your software is available in app stores, the real journey begins.

When launching a mobile app, it is crucial to prioritize your steps to get maximum impact. Sometimes, the first step might be testing the viability of user economics.

Properly built end-to-end analytics are the foundation of conducting reliable tests. There are many approaches to building such systems, but one of the most common ones is proven to be the most effective.