Performance Marketing

Level up your performance marketing campaigns

Manage your spending budget & get part of 600 million people downloads each week (Apple). Decrease your CPI, increase ROAS.

<service-h2>Why do you need paid user acquisition?<service-h2>

<p>The benefit of implementing performance-based marketing (Quality over Quantity) is better and more predictable planning and seeing real install results. We pass on the knowledge of everything you want and need to know about UA and back you up with customized reports.<p>

<service-h2>Diverse Advertising Channels<service-h2>

<p>We run impactful campaigns on the most popular social & search advertising platforms: ASA, UAC, Meta, TikTok, and more. We do not follow the popularity blindly and focus on choosing a platform that covers our client’s needs best. Increase LTV, acquisition, and profits: become an ad pro.<p>

<service-h2>Measurable Growth<service-h2>

<p>We make measurement in the post-IDFA world easy as pie. Even with incomplete metrics, we analyze and enhance your SKAN schemas and arm you with all the information you might ever need. Do not be afraid of performance dropping because of the measurement system - we do not let that happen..<p>

Improve your paid efforts with us!

Optimize onboarding, paywalls, the whole monetization strategy.

CASE STUDIES

Our work speaks
for itself

App
Development
UI/UX Design

Alter Ego

Alter Ego is a collection of mental models, frameworks, and thought exercises from the most significant thinkers who have ever lived.

143%
ROAS Day 7
1000+
Reviews, with 4.7 on average
See Full Case Study
Development
UI/UX Design
Product Optimisation

Harp

Harp is an app that improves, mends, and jumpstarts relationships. Applica developed and launch the app to Tier 1 market

+14,000
Monthly downloads
4,7
Rate
See Full Case Study
Development
Product Optimisation
Product growth

Five Minute Journal

App development and maintenance, product growth for Five Minute Journal - a journaling app loved by over 1.8 million people worldwide.

99,5%
Crush Free Rate
131%
LTV increase
See Full Case Study
Marketing

Drops (UA)

Drops, one of the leaders in the language learning niche, required a support with clear User Acquisition structure & creative production to drive profitable growth.

40x
in non-organic users
See Full Case Study
Product growth
Web-2-app-funnels
Pricing strategy

Fabulous

Fabulous, a self-care app, is one of the biggest on the market is and helps build better habits and achieve personal goals.

+ 40%
to ARPU
See Full Case Study
Product growth
Monetization
Onboarding optimization

FitMind

FitMind faced barriers to the consistency of the A/B testing process and the functioning of in-app events tracking. With Applica, they ran 5 A/B tests and got:

+ 50%
to user LTV
80%
Allowed Notifications
5
A/B tests
See Full Case Study
Product growth
Onboarding optimization
Marketing
ASO

Deep Sleep Sounds

Deep Sleep Sounds is an app that helps people fall asleep by playing soothing sounds. DSS helps its users create healthier sleeping patterns.

+ 46%
conversion to purchase increased
53%
to ARPU
See Full Case Study
Product growth
Paywalls

Drops

Drops, one of the leaders in the language learning niche, had a request of improving the ARPU. After the needed tests were conducted, Drops achieved:

+ 9%
to ARPU
See Full Case Study
ASO
Marketing
Market launch

Neome

Neome, a self-care app, helps its users deal with and eliminate their negative subconscious using a specially trained chatbot.

~30%
App Store Click Rate
~2,5%
Ad Banners Click-Through
~$2
CPI
See Full Case Study
Pricing strategy
Product growth

ShroomID

ShroomID, a mushroom-hunting app, helps its users identify mushrooms, providing AI and human predictions, as well as tons of specific data.

+ 60%
to ARPPU
See Full Case Study
faq

You might be
wondering