Product growth
Performance Marketing for mobile apps across Meta, TikTok, Google, and Apple Ads — predictive attribution, creative testing, and full-funnel optimization.
50+
happy clients
$10M+
Ad spend
Deep Expertise
in SKAN, AEM, & probabilistic modeling
Problem
Most apps overspend on ads without understanding which campaigns truly drive revenue. With privacy changes, tracking inefficiencies, and creative fatigue, performance teams often chase scale rather than profitability.
Unprofitable scaling across paid channels
Campaigns expand across Meta, Google, ASA, and TikTok, but spend isn't tied to high-quality events or ROI, so scale comes without profit.
Acquisition without ROAS focus
Budgets bring in installs, but not the high-value cohorts that drive revenue and retention.
Broken attribution, unclear setup
Privacy changes and data noise leave teams unsure which attribution setup actually works — SKAN, AEM, MMPs, probabilistic, blended — and which signals to trust when making decisions.
Volume without strategic direction
Even at high creative output, ads miss the right jobs-to-be-done and pain points, so creative fatigue persists and winning concepts stay out of reach, regardless of speed.
Our solution
As a growth partner, Applica fixes this by integrating analytics, creative, and media strategy into a unified, profit-driven acquisition system. analytics, creative, and media strategy into a unified, profit-driven acquisition system.
Framework
We turn fragmented campaigns into a structured, scalable growth engine.
Framework
We turn fragmented campaigns into a structured, scalable growth engine.
01
We evaluate your current campaigns, MMP setup, and tracking accuracy (SKAN, AEM, probabilistic) — so you’re seeing real data, not inflated metrics.
Outcome
02
We define the most efficient channel mix and audiences across Meta, Google, and Apple Search Ads — aligned to revenue and long-term growth, not just install volume.
Outcome
03
We start from the JTBDs and pain points your high-value users actually care about — then validate hooks and formats through structured testing, so winning concepts come from strategy, not volume.
Outcome
04
We launch and run campaigns against clear ROAS/CAC targets, optimizing bids, budgets, and placements daily for efficient scaling.
Outcome
05
We unify SKAN, AEM, and blended performance data into transparent reporting that turns complex metrics into clear weekly decisions.
Outcome
06
We turn every iteration into a performance roadmap – systematically improving creative quality, LTV, and paid-to-organic efficiency over time.
Outcome
Focus areas
The expertise we bring to every engagement — built across 50+ apps and $10M+ in managed spend.
iOS attribution under privacy
SKAN, AEM, and probabilistic modeling reconciled into one trusted view.
Subscription & LTV modeling
Scaling around real LTV, not surface CAC, for FinTech, EdTech, and WellTech apps.
Creative strategy rooted in JTBD
Hooks and formats validated against the pain points your high-value users actually care about.
Channel mix optimization
Marginal ROAS-driven allocation across Meta, Google, ASA, TikTok, and direct buys.
Web-to-app strategy
We reallocate budgets toward the highest marginal returns.
Performance analytics
Unified dashboards, blended uplift, and decision-grade reporting.
Not sure where to start?
Talk to our expertsBuilt on a proven stack & partnerships:
Focus areas
The expertise we bring to every engagement — built across 50+ apps and $10M+ in managed spend.
iOS attribution under privacy
SKAN, AEM, and probabilistic modeling reconciled into one trusted view.
Subscription & LTV modeling
Scaling around real LTV, not surface CAC, for FinTech, EdTech, and WellTech apps.
Creative strategy rooted in JTBD
Hooks and formats validated against the pain points your high-value users actually care about.
Channel mix optimization
Marginal ROAS-driven allocation across Meta, Google, ASA, TikTok, and direct buys.
Web-to-app strategy
We reallocate budgets toward the highest marginal returns.
Performance analytics
Unified dashboards, blended uplift, and decision-grade reporting.
Not sure where to start?
Talk to our expertsBuilt on a proven stack & partnerships:
Performance metrics
Performance marketing without the right measurement layer is just expensive guessing. We measure success across three layers — each one a precondition for the one above it.
Trust the data
Key metrics: Cross-source signal triangulation, incrementality lift, attribution confidence interval.
Drive efficiency
Key metrics: CPI, CAC, payback period, blended ROAS, creative win rate.
Compound growth
Key metrics: ROAS, LTV/CAC ratio, paid-to-organic lift, creative durability.
Results
330,000
Downloads after launch
4,7
Average rating on app stores
Client feedback
Applica turned a complex, global launch into a clean win. Their pre-order, ASO, and paid mix delivered day-one discoverability, rapid traction across our priority markets, and 330,000+ downloads with excellent conversion and CPI – while keeping our Flight Tracker positioning clear and on-brand.
Ewa Tkaczyk
Director of Ecommerce at AirHelp
Related case studies
How Applica Helped AirHelp Launch a Global Flight Tracking App
How a Navigation App Cut Cost per Purchase by 64%, CPA by 5%, and CPT by 11% with Applica
x4 Cost per Deposit decrease in 5 months
Industries & Use cases
FinTech teams
You’re scaling acquisition in a regulated environment and need performance you can trust.
WellTech teams
You’re growing in a competitive category and need a repeatable way to improve CAC, retention, and creative output.
EdTech teams
You’re expanding beyond early traction and need a scalable channel mix and conversion system (in-app + Web-to-App) to grow efficiently across Tier-1 markets.
Mature growth teams
You have an in-house team, but need specialized support to move faster on analytics, experimentation, and creative systems.
Scaling companies
You’ve proven the model and now need a predictable growth engine to scale without losing efficiency.
Teams lacking resources
You need an experienced partner to run performance end-to-end while your team stays focused on the product.
FAQ
Our work usually begins at $50k+/month in ad spend. This ensures we have enough data for statistically valid testing and that our fees make sense relative to your early-stage ROI.
We use blended and channel-specific ROAS models that factor in DX return, LTV per install, and attribution accuracy. Our approach combines SKAN data, AEM modeling, and uplift analysis to calculate ROAS and define real profitability.
We reconcile MMP and blended attribution with organic baselines and incrementality tests so paid lift is not double-counted.
Yes. We design Web-to-App funnels and landing experiences that align with channel mix and attribution constraints.
Initial signals appear within weeks; meaningful performance shifts typically emerge after a full creative and optimization cycle.
We follow a structured creative testing framework. Each concept is launched with 3-4 variations (different hooks, tones, or visuals). We test ads across Meta, TikTok, and other platforms using separate A/B campaigns. Performance is evaluated after 24–48 hours based on real in-platform signals like CTR, CPM, CPI, and conversion rate. Winning hooks are scaled, while weaker variations are replaced with new iterations.
We define a “winner” by both statistical validation and ROAS efficiency. Once an asset reaches stable delivery with above-average CTR and below-average CPI, it moves into scaling campaigns and becomes the foundation for new iterations (macroconcepts). We don’t rely only on vanity metrics — our benchmarks are CPA, pROAS, and retention-driven indicators.
We integrate SKAN, Meta AEM, and probabilistic modeling into a unified dashboard, then apply adjustment factors to reconcile discrepancies - giving you an accurate view of campaign profitability.
We work on a performance-based model, taking a transparent percentage of your monthly ad spend. Our incentive is simple - the more profitably we scale you, the more both sides win.
Client feedback
The quality of their work is the best I’ve seen. Thanks to Applica, I've seen a 30% increase in product page views and downloads, as well as great improvements in revenue.
Morgan Trudeau
CEO at Magnify Technologies
Client feedback
Applica has a quality team that truly wants to be an extension of our business.
Andy McBride
Owner at Meal Plan App
Client feedback
Applica Agency is more knowledgeable in this area than most other providers we've used in the past.
Michael Brandon
CEO of Slumber Group
Let’s work together
Client feedback
The quality of their work is the best I’ve seen. Thanks to Applica, I've seen a 30% increase in product page views and downloads, as well as great improvements in revenue.
Morgan Trudeau
CEO at Magnify Technologies
Client feedback
Applica has a quality team that truly wants to be an extension of our business.
Andy McBride
Owner at Meal Plan App
Client feedback
Applica Agency is more knowledgeable in this area than most other providers we've used in the past.
Michael Brandon
CEO of Slumber Group
Performance-driven creative production for mobile apps — strategy, JTBD concepting, AI-assisted production, and structured testing to boost CTR and lower CPI.
Applica's full-cycle ASO services combine technical audits, keyword strategy, and creative testing to drive installs and conversion on the App Store and Google Play.
Applica’s CRO services combine deep user research, behavioral science, funnel analytics, and prioritized experimentation into one strategic framework — so every product decision is grounded in data and tied to measurable revenue growth.
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