Performance Marketing

Level up your performance marketing campaigns

Leverage your paid efforts & get part of 600 million people downloads each week (Apple). Decrease your CPI and increase ROAS. Manage your spending budget and drive your revenue with optimized Mobile Performance Marketing.

<service-h2>Why do you need paid user acquisition?<service-h2>

<p>The benefit of implementing performance-based marketing (Quality over Quantity) is better and more predictable planning, where you know exactly where your budget goes and see real install results. The Applica team will educate you on everything you want and need to know about UA, backing you up with customized reports.<p>

<service-h2>Diverse Advertising Channels<service-h2>

<p>We know how to run impactful campaigns on the most popular social & search advertising platforms: ASA, UAC, Meta, TikTok, and more. We do not follow the popularity blindly and focus on choosing a platform that covers our client’s needs best. Increase LTV, acquisition, and profits: we can help you become an ad pro.<p>

<service-h2>Measurable Growth<service-h2>

<p>We make measurement in the post-IDFA world easy as pie. Even with incomplete metrics, we work them out by analyzing and enhancing your SKAN schemas and arming you with every crucial piece of information you might ever need. Do not be afraid of performance dropping because of the measurement system - we will not let that happen.<p>

Improve your paid efforts with us!

Optimize onboarding, paywalls, the whole monetization strategy.

CASE STUDIES

Our work speak
for itself

Monitezation
Web-2-app funnels
Legal compliance

Fabulous

Fabulous, a self-care app, is one of the biggest on the market is and helps build better habits and achieve personal goals.

+ 40%
to ARPU
+ 40%
to ARPU
See Full Case Study
Monitezation
Web-2-app funnels
Legal compliance

FitMind

FitMind faced barriers to the consistency of the A/B testing process and the functioning of in-app events tracking. With Applica, they ran 5 A/B tests and got:

+ 50%
to user LTV
+ 50%
to user LTV
80%
Allowed Notifications
5
A/B tests
See Full Case Study
Monitezation
Web-2-app funnels
Legal compliance

Drops

Drops, one of the leaders in the language learning niche, had a request of improving the ARPU. After the needed tests were conducted, Drops achieved:

+ 9%
to ARPU
+ 9%
to ARPU
See Full Case Study
Monitezation
Web-2-app funnels
Legal compliance

Deep Sleep Sounds

Deep Sleep Sounds is an app that helps people fall asleep by playing soothing sounds. DSS helps its users create healthier sleeping patterns.

+ 46%
conversions to purchase
+ 46%
conversion to purchase increased
53%
to ARPU
See Full Case Study
Monitezation
Web-2-app funnels
Legal compliance

Neome

Neome, a self-care app, helps its users deal with and eliminate their negative subconscious using a specially trained chatbot.

~30%
App Store Click Rate
~30%
App Store Click Rate
~2,5%
Ad Banners Click-Through
~$2
CPI
See Full Case Study
Monitezation
Web-2-app funnels
Legal compliance

ShroomID

ShroomID, a mushroom-hunting app, helps its users identify mushrooms, providing AI and human predictions, as well as tons of specific data.

+ 60%
to ARPPU
+ 60%
to ARPPU
See Full Case Study
faq

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wondering