Drops (UA)

40x surge in non-organic user acquisition in 1 quarter

Marketing

Drops, one of the leaders in the language learning niche, required a support with clear User Acquisition structure & creative production to drive profitable growth.

Client

Drops (UA)

Website

languagedrops.com

Services

Marketing

Project period

May 2022 - now

The Challenge

Drops is a language learning app and one of the leaders in the market niche. Team realized they needed support with their User Acquisition efforts to drive profitable growth.

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Applica have made significant strategic and tactical contributions, enhancing and optimizing our campaign performance across all channels with a keen focus on maximizing ROAS.

Frederik Cordes

GM & CPO at Drops

The Solution

<step-l>1<step-l><case-h3>SKAN measurement<case-h3>

To futureproof Drops’ growth, Applica “picked apart” the legacy SKAN model left over from Appsflyer and configured a new one with the help of Singular, which provided Drops with richer iOS campaign data.

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<step-l>2<step-l><case-h3>Clear CPA and ROI targets<case-h3>

Applica team decided to restructure the accounts by pausing the inefficient campaigns and focusing on campaigns that would bring positive ROI. This led to us creating an account structure for Drops with campaigns that consistently achieved an average ROAS of 130% and higher.

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<step-l>3<step-l><case-h3>Campaign Structure Optimization<case-h3>

Applica’s modus operandi was to adapt our strategies based on the ad platform and target markets, tailoring their approach for maximum impact.

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<step-l>4<step-l><case-h3>Reliable, creative testing process<case-h3>

A new cost-effective creative testing process within Facebook Ad Manager was set up. Winning ads were refreshed on a constant basis after launch to avoid fatigue.

The Result

40x

in non-organic users (Q1)

62%

Growth in non-organic ARPU

In the first quarter of working with Applica and Singular, Drops acquired 40x more non-organic users than the previous quarter. Non-organic Average Revenue Per User (ARPU) grew by an impressive 62% during the same period.

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CASE STUDIES

Our work speaks
for itself

Marketing

Drops (UA)

Drops, one of the leaders in the language learning niche, required a support with clear User Acquisition structure & creative production to drive profitable growth.

40x

in non-organic users

See Full Case Study

Product growth

Web-2-app-funnels

Pricing strategy

Fabulous

Fabulous, a self-care app, is one of the biggest on the market is and helps build better habits and achieve personal goals.

+ 40%

to ARPU

See Full Case Study

Product growth

Monetization

Onboarding optimization

FitMind

FitMind faced barriers to the consistency of the A/B testing process and the functioning of in-app events tracking. With Applica, they ran 5 A/B tests and got:

+ 50%

to user LTV

80%

Allowed Notifications

A/B tests

See Full Case Study