Drops

Marketing

User Acquisition

40x surge in non-organic user acquisition in 1 quarter

Marketing

User Acquisition

Drops, one of the leaders in the language learning niche, required a support with clear User Acquisition structure & creative production to drive profitable growth.

Client

Drops

Website

languagedrops.com

Services

Marketing

Project period

May 2022 - now

The Challenge

Drops is a language learning app and one of the leaders in the market niche. Team realized they needed support with their User Acquisition efforts to drive profitable growth.

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Applica have made significant strategic and tactical contributions, enhancing and optimizing our campaign performance across all channels with a keen focus on maximizing ROAS.

Frederik Cordes

GM & CPO at Drops

The Solution

<step-l>1<step-l><case-h3>SKAN measurement<case-h3>

To futureproof Drops’ growth, Applica “picked apart” the legacy SKAN model left over from Appsflyer and configured a new one with the help of Singular, which provided Drops with richer iOS campaign data.

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<step-l>2<step-l><case-h3>Clear CPA and ROI targets<case-h3>

Applica team decided to restructure the accounts by pausing the inefficient campaigns and focusing on campaigns that would bring positive ROI. This led to us creating an account structure for Drops with campaigns that consistently achieved an average ROAS of 130% and higher.

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<step-l>3<step-l><case-h3>Campaign Structure Optimization<case-h3>

Applica’s modus operandi was to adapt our strategies based on the ad platform and target markets, tailoring their approach for maximum impact.

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<step-l>4<step-l><case-h3>Reliable, creative testing process<case-h3>

A new cost-effective creative testing process within Facebook Ad Manager was set up. Winning ads were refreshed on a constant basis after launch to avoid fatigue.

The Result

40x

in non-organic users (Q1)

62%

Growth in non-organic ARPU

In the first quarter of working with Applica and Singular, Drops acquired 40x more non-organic users than the previous quarter. Non-organic Average Revenue Per User (ARPU) grew by an impressive 62% during the same period.

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CASE STUDIES

Our work speaks
for itself

Product growth

Onboarding optimization

Marketing

ASO

Deep Sleep Sounds

Deep Sleep Sounds is an app that helps people fall asleep by playing soothing sounds. DSS helps its users create healthier sleeping patterns.

+ 46%

conversion to purchase increased

53%

to ARPU

See Full Case Study

Product growth

Web-2-app-funnels

Pricing strategy

Fabulous

Fabulous, a self-care app, is one of the biggest on the market is and helps build better habits and achieve personal goals.

+ 40%

to ARPU

See Full Case Study

Marketing

User Acquisition

Drops

Drops, one of the leaders in the language learning niche, required a support with clear User Acquisition structure & creative production to drive profitable growth.

40x

in non-organic users

See Full Case Study

UI/UX Design

Product Optimisation

Dogo

The challenge was to create a paywall experience that clearly conveyed the app’s value while using persuasive design to drive trial starts and long-term subscriptions.

+9.5%

Conversion Rate

+13%

ARPU

See Full Case Study

Product growth

ASL Bloom

ASL Bloom needed a streamlined onboarding experience that aligns with user needs, clearly communicates the app's value, and increases trial conversion rates.

+15%

Conversion Rate

+12%

ARPU

See Full Case Study

UI/UX Design

Product Optimisation

Research

Employee Link

The combined improvements across onboarding, activation, paywalls, and feature design for Employee Link - a workforce management app designed for business owners, managers, and employees.

+35%

ARPU

+15%

Onboarding completion rate

See Full Case Study

Product Optimisation

Five Minutes Journal

Onboarding optimization and homepage redesign for Five Minute Journal to enhance user retention and trial conversion by clearly communicating its value and improving the user experience.

+15%

Trial start rate

+23%

LTV

See Full Case Study

Development

UI/UX Design

MVP Design

Invoice Ovaro

Invoice Ovaro is a Invoice Maker App. A business invoice generator for small business owners and freelancers that lets you quickly create a document on the spot while with the customer.

iOS & Android

Release in stores:

5/5

Client satisfaction

See Full Case Study

Product Optimisation

Onboarding optimization

Product growth

Peech: Text to Speech Reader

A small copy adjustment delivered a big result, showing the importance of regular product optimisation and understanding your audience's needs.

+30%

ARPU Uplift

See Full Case Study

Development

Product growth

Five Minute Journal

App development and maintenance, product growth for Five Minute Journal - a journaling app loved by over 1.8 million people worldwide.

99,5%

Crush Free Rate

131%

LTV increase

See Full Case Study

ASO

Marketing

Mediterranean Diet

How Applica grew a Mediterranean Diet App US search downloads by 167% with ASO cross-localisation.

+167%

Search downloads (US)

+101%

Revenue (US)

See Full Case Study

Product growth

Monetization

Onboarding optimization

FitMind

FitMind faced barriers to the consistency of the A/B testing process and the functioning of in-app events tracking. With Applica, they ran 5 A/B tests and got:

+ 50%

to user LTV

80%

Allowed Notifications

A/B tests

See Full Case Study