1. Discovery & Analysis
Our team conducted a full audit of the app’s existing metadata and performance. This included:
- Deep competitor and feature analysis
- Keyword gap research
- Benchmarking the app’s positioning against top-performing apps in the health & wellness category
2. EN-US Keyword Optimisation
Applica optimised the app’s Title, Subtitle, and Keyword fields with fresh, high-traffic, relevant search terms to improve discoverability.
3. Cross-Locale ASO Strategy
To expand visibility in the US storefront, Applica deployed a cross-localisation strategy, optimising additional indexed locales that influence US keyword rankings but had no traffic or metadata yet, plus leveraged App Store search auto-suggestions (including the AI natural language that came with iOS 18.4).
New localisations were added to boost in English, US App Store:
- Chinese (Simplified)
- Chinese (Traditional)
- Arabic
- Vietnamese
- Portuguese
- Russian
Each locale was carefully crafted to reflect top-performing keywords in the UA, localised phrasing (AI natural language), and relevant feature/USPs highlights.
Additionally, Icons and Screenshots were updated with a winning A/B test, which led to additional conversion increase.

Before and After