Mediterranean Diet

ASO

Marketing

Boosting Downloads by 167% for a Mediterranean Diet App with ASO Cross-Localisation

ASO

Marketing

How Applica grew a Mediterranean Diet App US search downloads by 167% with ASO cross-localisation.

Client

Mediterranean Diet

Website

App Store

Services

ASO Service, Marketing

Project period

2024-Ongoing

The Challenge

With a strong value proposition and solid conversion rates, the app was performing well, but the team wanted to scale the app.

‍

How do you scale growth and improve revenue for an app that already has strong conversion rates?

‍

The goal was twofold:

1. Drive more high-quality installs in the US

2. Increase conversion by refining, not reinventing, what was already working

‍

The app was only optimised for the EN-US locale, leaving massive discoverability gaps in the US App Store.

‍

”Great business partner in helping with my app's marketing strategies.”

Andy McBride

The Solution

<step-l>1<step-l><case-h3>Discovery & Analysis<case-h3>

‍

Our team conducted a full audit of the app’s existing metadata and performance. This included:

‍

- Deep competitor and feature analysis

- Keyword gap research

- Benchmarking the app’s positioning against top-performing apps in the health & wellness category

‍

<step-l>2<step-l><case-h3>EN-US Keyword Optimisation<case-h3>

‍

Applica optimised the app’s Title, Subtitle, and Keyword fields with fresh, high-traffic, relevant search terms to improve discoverability.

‍

<step-l>3<step-l><case-h3> Cross-Locale ASO Strategy<case-h3>

‍

To expand visibility in the US storefront, Applica deployed a cross-localisation strategy, optimising additional indexed locales that influence US keyword rankings but had no traffic or metadata yet, plus leveraged App Store search auto-suggestions (including the AI natural language that came with iOS 18.4).

‍

New localisations were added to boost in English, US App Store:

‍

- Chinese (Simplified)

- Chinese (Traditional)

- Arabic

- Vietnamese

- Portuguese (Brazil)

- Russian

‍

Each locale was carefully crafted to reflect top-performing keywords in the UA, localised phrasing (AI natural language), and relevant feature/USPs highlights.

‍

Additionally, Icons and Screenshots were updated with a winning A/B test, which led to additional conversion increase.

‍

The Result

+167%

Search downloads (US)

+101%

Revenue (US)

- Keyword visibility in the US grew by 414%

- The number of indexed keywords increased by 230%

‍

‍

In just two iterations, the Mediterranean Diet App saw a powerful uplift in both visibility and monetization, without altering its core product. This case shows the compounding impact of localized ASO done right.

‍

Applica helped the team tap into underutilized growth levers in the US App Store — proving that even strong-performing apps can scale further with the right strategic optimization.

‍

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How Applica grew a Mediterranean Diet App US search downloads by 167% with ASO cross-localisation.

+167%

Search downloads (US)

+101%

Revenue (US)

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