During the first 4 months of our partnership, Applica scaled web2app acquisition and increased subscriptions by 27 times, 5 times while reducing cost per purchase by on Web2Web landings for Workout for Women app.
Client
Website
Services
Workout for Women is a leading mobile application designed to help women achieve their fitness goals through structured workout programs. It offers a variety of exercises, progress tracking, and personalized plans tailored to different fitness levels.
The challenges were:
"Thanks to Applica's optimization expertise, we saw an increase in app revenue and overall growth."
To achieve these goals, Applica designed a strategy:
Between July and October 2024, Applica managed paid acquisition campaigns on Meta, targeting Tier 1 countries through web-based funnels. The campaigns primarily focused on women aged 21 to 55, aligning with the client’s core audience.
Top-performing GEOs
Demography
Our team produced 200+ ad creatives. Used a high-CTR visual of a woman performing squats, a clear FREE headline, and a calendar-style layout to clearly showcase the training program.
Example of top-performing creative
Cost per Acquisition reduction
Subscription Growth
Applica’s approach delivered substantial improvements in both acquisition efficiency and subscription growth within just four months:
EF Hello partnered with Applica to bring clarity and structure to their performance marketing efforts. Despite a highly competitive EdTech landscape and major analytics challenges, Applica helped to scale globally and unlock key creative insights for future growth.
