Cyclers
User Acquisition
Marketing
Creatives Production
ASO

How a Navigation App Cut Cost per Purchase by 64%, CPA by 5%, and CPT by 11% with Applica

User Acquisition
Marketing
Creatives Production
ASO

A fast-growing app at the intersection of Navigation and Health & Fitness partnered with Applica Agency to strengthen its App Store presence, drive user acquisition, and optimize costs.

Client

Cyclers

Website

Services

User Acquisition, Marketing, Creative Production, ASO

The Challenge

Applica’s experts were running campaigns for the Customer on various paid UA channels. The team was looking to elevate the performance of Apple Ads campaigns using custom product pages.

Apart from that, Applica’s user acquisition experts aimed to validate the hypothesis that a high-performing creative could replicate its success on another paid channel, boosting campaign performance and lowering key acquisition costs such as CPI, CPA and cost per purchase.

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The Solution

While running Meta campaigns for the app, Applica’s performance marketing team identified a standout video ad that significantly outperformed others. The creative featured in this ad proved especially effective, reducing CPT by 41%.

Encouraged by these results, the team decided to build on the insight and test the creative within Apple Ads and custom product pages.

We wanted to test the hypothesis that a high-performing creative could also deliver strong results on another user acquisition channel, and in doing so, explore how cross-platform creative consistency can boost engagement and lower acquisition costs.

Diana Daniuk

User Acquisition Specialist at Applica

Applica’s experts created and tested a new CPP highlighting the exact first screenshot shown in the video used on Meta.

The Result

↓ 64%

Cost per Purchase

↓ 45%

CPM

Applica’s performance marketing team launched an Apple Ads campaign to test an updated custom product page. Shortly after the launch, the team noticed a significant uplift in upper-funnel metrics after replacing the first screenshot on the App Store page with a creative that had previously performed well in Meta ads.

CPT improvement
Avg CPA improvement
CPM improvement
Cost per Purchase improvement

As a result, cost per purchase dropped by an impressive 64%, while CPM decreased by 45%, and both CPT and average CPA dropped by 11.3% and 5%, respectively.

Want to achieve similar results and elevate your user acquisition game with Applica? Let’s talk!

CASE STUDIES

Our work speaks
for itself

Product growth
Onboarding optimization
Marketing
ASO

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Deep Sleep Sounds is an app that helps people fall asleep by playing soothing sounds. DSS helps its users create healthier sleeping patterns.

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conversion to purchase increased
53%
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+ 40%
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Drops

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40x
in non-organic users
62%
ARPU uplift
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User Acquisition
Marketing
Creatives Production
ASO

Cyclers

A fast-growing app at the intersection of Navigation and Health & Fitness partnered with Applica Agency to strengthen its App Store presence, drive user acquisition, and optimize costs.

↓ 64%
Cost per purchase
↓ 45%
CPM
Ready for Results Like This?
UI/UX Design
Product Optimisation

Dogo

The challenge was to create a paywall experience that clearly conveyed the app’s value while using persuasive design to drive trial starts and long-term subscriptions.

+9.5%
Conversion Rate
+13%
ARPU
Ready for Results Like This?
Product growth

ASL Bloom

ASL Bloom needed a streamlined onboarding experience that aligns with user needs, clearly communicates the app's value, and increases trial conversion rates.

+15%
Conversion Rate
+12%
ARPU
Ready for Results Like This?
UI/UX Design
Product Optimisation
Research

Employee Link

The combined improvements across onboarding, activation, paywalls, and feature design for Employee Link - a workforce management app designed for business owners, managers, and employees.

+35%
ARPU
+15%
Onboarding completion rate
Ready for Results Like This?
User Acquisition
Creatives Production
Marketing

EF Hello

EF Hello partnered with Applica to bring clarity and structure to their performance marketing efforts. Despite a highly competitive EdTech landscape and major analytics challenges, Applica helped to scale globally and unlock key creative insights for future growth.

350+
Tested creative concepts
2024
Apple App of the Year
Ready for Results Like This?
Product Optimisation

Five Minutes Journal

Onboarding optimization and homepage redesign for Five Minute Journal to enhance user retention and trial conversion by clearly communicating its value and improving the user experience.

+15%
Trial start rate
+23%
LTV
Ready for Results Like This?
Development
UI/UX Design
MVP Design

Invoice Ovaro

Invoice Ovaro is a Invoice Maker App. A business invoice generator for small business owners and freelancers that lets you quickly create a document on the spot while with the customer.

iOS & Android
Release in stores:
5/5
Client satisfaction
Ready for Results Like This?
Product Optimisation
Mobile App Design

7 Minute Workout

A simple fitness app that offers quick, equipment-free workouts with guided instructions and progress tracking to help users stay active in just 7 minutes a day.

201.2%
Total ARPU uplift
50%
ARR growth
Ready for Results Like This?
User Acquisition
Creatives Production
Marketing

Nemo

In the last 5 months of collaboration with Nemo, Applica decreased the cost per first-time deposit (CFD) while scaling by x4 times a 6-digit monthly budget.

x8
Cost per Deposit decreased on Meta
700+
Ad creatives tested
Ready for Results Like This?
Product Optimisation
Onboarding optimization
Product growth

Peech: Text to Speech Reader

A small copy adjustment delivered a big result, showing the importance of regular product optimisation and understanding your audience's needs.

+30%
ARPU Uplift
Ready for Results Like This?
Development
Product growth

Five Minute Journal

App development and maintenance, product growth for Five Minute Journal - a journaling app loved by over 1.8 million people worldwide.

99,5%
Crush Free Rate
131%
LTV increase
Ready for Results Like This?
ASO
Marketing

Mediterranean Diet

How Applica grew a Mediterranean Diet App US search downloads by 167% with ASO cross-localisation.

+167%
Search downloads (US)
+101%
Revenue (US)
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Product growth
Monetization
Onboarding optimization

FitMind

FitMind faced barriers to the consistency of the A/B testing process and the functioning of in-app events tracking. With Applica, they ran 5 A/B tests and got:

+ 50%
to user LTV
80%
Allowed Notifications
5
A/B tests
Ready for Results Like This?
User Acquisition
Marketing
Creatives Production

Workout for Women

During the first 4 months of our partnership, Applica scaled web2app acquisition and increased subscriptions by 27 times, 5 times while reducing cost per purchase by on Web2Web landings for Workout for Women app.

x27
Subscription Growth
x5
Cost per Acquisition reduction
Ready for Results Like This?
Product growth
Paywalls

Drops

Drops, one of the leaders in the language learning niche, had a request of improving the ARPU. After the needed tests were conducted, Drops achieved:

+ 9%
to ARPU
Ready for Results Like This?
Pricing strategy
Product growth

ShroomID

ShroomID, a mushroom-hunting app, helps its users identify mushrooms, providing AI and human predictions, as well as tons of specific data.

+ 60%
to ARPPU
Ready for Results Like This?

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