ShroomID, a mushroom-hunting app, helps its users identify mushrooms, providing AI and human predictions, as well as tons of specific data.
<p>Before they started working with Applica, ShroomID has already had paying customers who found value in the app. The main objective for ShroomID was to increase their ARPPU (average revenue per paying user).<p>
<p>The first step to reaching a higher ARPPU was a growth audit. To find the optimal improvement strategy, Applica focused not only on the app itself and its metrics but also on the competitors.<p>
<p>The Applica team saw the most potential in improving the onboarding and creating a new mobile app pricing strategy based on app pricing models best practices, and presented them to ShroomID.<p>
<p>Using Adapty, ShroomID launched the new app pricing strategy under Applica’s support and compared the new ARPPU metric levels to the ones before.<p>
<p>The new pricing strategy was successful, raising ShroomID’s ARPPU by 60%.<p>
<p>In 3 months of cooperating with Applica, the app found the strategy that brings the desired results.<p>