How can Creative Production help your app scale faster and improve ROAS sustainably?

You should start when you have enough testing budget and want to accelerate creative testing velocity. At this stage, you need to systemize experimentation rather than increase budget. Most teams reach this point when winning ads decay faster than internal capacity can replace them.

We recommend starting from $10K–$20K in monthly ad spend to have enough room for structured testing across multiple concepts. Below that, we suggest testing creatives in-house or focusing on search channels (UAC, Apple Ads) where creative variability matters less.

Our workflow divides each creative into three parts: Hook, Body, and End Frame. Hook — the first 4–5 seconds that capture attention; tested most frequently. Body — the main storytelling section where we adapt the message for different audiences. End Frame — the payoff, CTA, or branding closure. This modular setup lets us scale production faster while testing dozens of hooks without rebuilding full videos.

Yes. We handle everything from creative strategy and concept ideation to execution and structured testing. Our process includes UGC sourcing, motion design, static production, AI-assisted production, and integration into testing frameworks tied to your UA performance.

We have an internal creators database and produce scripted UGC. However, the preferred approach is to collaborate with your teams or run campaigns to source UGC from your users. We recommend leveraging AI-assisted UGC production to speed iteration and reduce costs.