Deep Sleep Sounds is an app that helps people fall asleep by playing soothing sounds. DSS helps its users create healthier sleeping patterns.

Fabulous, a self-care app, is one of the biggest on the market is and helps build better habits and achieve personal goals.

Drops, one of the leaders in the language learning niche, required a support with clear User Acquisition structure & creative production to drive profitable growth.

The challenge was to create a paywall experience that clearly conveyed the app’s value while using persuasive design to drive trial starts and long-term subscriptions.

Onboarding optimization and homepage redesign for Five Minute Journal to enhance user retention and trial conversion by clearly communicating its value and improving the user experience.

A small copy adjustment delivered a big result, showing the importance of regular product optimisation and understanding your audience's needs.

App development and maintenance, product growth for Five Minute Journal - a journaling app loved by over 1.8 million people worldwide.

FitMind faced barriers to the consistency of the A/B testing process and the functioning of in-app events tracking. With Applica, they ran 5 A/B tests and got:

Drops, one of the leaders in the language learning niche, had a request of improving the ARPU. After the needed tests were conducted, Drops achieved:

ShroomID, a mushroom-hunting app, helps its users identify mushrooms, providing AI and human predictions, as well as tons of specific data.