Growth & Monetization Strategy

Easy and effective roadmap for Mobile Growth

With easy-to-follow steps, detailed advice, and constant support, increase revenue and maximize your product & marketing efforts.

<service-h2>Scale throughout your app lifecycle<service-h2>

<p>We secure your app's continuous growth and development by defining your drivers, setting up the right A/B tests, and providing you with summaries of learnings and retrospectives.<p>

<service-h2>Onboarding optimization<service-h2>

<p>Polish your Onboarding and optimize it to the max to increase user engagement, retention, and ARPU. We work so your users don't have to.<p>

<service-h2>Monetization & Retention<service-h2>

<p>Skyrocket the main product metrics with personal insights, recommendations, and a series of A/B tests that bring real results.<p>

Achieve Maximum App Growth

Optimize onboarding, paywalls, the whole monetization strategy.

CASE STUDIES

Our work speaks
for itself

App
Development
UI/UX Design

Alter Ego

Alter Ego is a collection of mental models, frameworks, and thought exercises from the most significant thinkers who have ever lived.

143%
ROAS Day 7
1000+
Reviews, with 4.7 on average
See Full Case Study
Development
UI/UX Design
Product Optimisation

Harp

Harp is an app that improves, mends, and jumpstarts relationships. Applica developed and launch the app to Tier 1 market

+14,000
Monthly downloads
4,7
Rate
See Full Case Study
Development
Product Optimisation
Product growth

Five Minute Journal

App development and maintenance, product growth for Five Minute Journal - a journaling app loved by over 1.8 million people worldwide.

99,5%
Crush Free Rate
131%
LTV increase
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Marketing

Drops (UA)

Drops, one of the leaders in the language learning niche, required a support with clear User Acquisition structure & creative production to drive profitable growth.

40x
in non-organic users
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Product growth
Web-2-app-funnels
Pricing strategy

Fabulous

Fabulous, a self-care app, is one of the biggest on the market is and helps build better habits and achieve personal goals.

+ 40%
to ARPU
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Product growth
Monetization
Onboarding optimization

FitMind

FitMind faced barriers to the consistency of the A/B testing process and the functioning of in-app events tracking. With Applica, they ran 5 A/B tests and got:

+ 50%
to user LTV
80%
Allowed Notifications
5
A/B tests
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Product growth
Onboarding optimization
Marketing
ASO

Deep Sleep Sounds

Deep Sleep Sounds is an app that helps people fall asleep by playing soothing sounds. DSS helps its users create healthier sleeping patterns.

+ 46%
conversion to purchase increased
53%
to ARPU
See Full Case Study
Product growth
Paywalls

Drops

Drops, one of the leaders in the language learning niche, had a request of improving the ARPU. After the needed tests were conducted, Drops achieved:

+ 9%
to ARPU
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ASO
Marketing
Market launch

Neome

Neome, a self-care app, helps its users deal with and eliminate their negative subconscious using a specially trained chatbot.

~30%
App Store Click Rate
~2,5%
Ad Banners Click-Through
~$2
CPI
See Full Case Study
Pricing strategy
Product growth

ShroomID

ShroomID, a mushroom-hunting app, helps its users identify mushrooms, providing AI and human predictions, as well as tons of specific data.

+ 60%
to ARPPU
See Full Case Study
faq

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