Product Design

Winning UI/UX: a design you will love

Analysis and competitive research always come first, and your app's idea and vision will help the team with the improvement ideas.

<service-h2>Product Design Research<service-h2>

<p>We kick off the design with the scope of requirements, defining user personas and analyzing their expectations and needs. We ensure your product addresses the audience's pain points. Speak to your user's needs through the research-powered product design.<p>

<service-h2>Competitive Intelligence<service-h2>

<p>Implement competitive intelligence into your design strategy. Choose solutions based on research and a deep understanding of the market, industry, and competitors. Schedule an audit for a personal analysis.<p>

<service-h2>Delivery with a focus on User & Conversion<service-h2>

<p>Deliver your app to your end-user with their needs, pain points, and expectations in mind. Deepen your understanding and increase conversions with a clear roadmap. We build it around your desirable and reachable results.<p>

Arm Yourself with Design that Drives Performance

Optimize onboarding, paywalls, the whole monetization strategy.

CASE STUDIES

Our work speaks
for itself

App
Development
UI/UX Design

Alter Ego

Alter Ego is a collection of mental models, frameworks, and thought exercises from the most significant thinkers who have ever lived.

143%
ROAS Day 7
1000+
Reviews, with 4.7 on average
See Full Case Study
Development
UI/UX Design
Product Optimisation

Harp

Harp is an app that improves, mends, and jumpstarts relationships. Applica developed and launch the app to Tier 1 market

+14,000
Monthly downloads
4,7
Rate
See Full Case Study
Development
Product Optimisation
Product growth

Five Minute Journal

App development and maintenance, product growth for Five Minute Journal - a journaling app loved by over 1.8 million people worldwide.

99,5%
Crush Free Rate
131%
LTV increase
See Full Case Study
Marketing

Drops (UA)

Drops, one of the leaders in the language learning niche, required a support with clear User Acquisition structure & creative production to drive profitable growth.

40x
in non-organic users
See Full Case Study
Product growth
Web-2-app-funnels
Pricing strategy

Fabulous

Fabulous, a self-care app, is one of the biggest on the market is and helps build better habits and achieve personal goals.

+ 40%
to ARPU
See Full Case Study
Product growth
Monetization
Onboarding optimization

FitMind

FitMind faced barriers to the consistency of the A/B testing process and the functioning of in-app events tracking. With Applica, they ran 5 A/B tests and got:

+ 50%
to user LTV
80%
Allowed Notifications
5
A/B tests
See Full Case Study
Product growth
Onboarding optimization
Marketing
ASO

Deep Sleep Sounds

Deep Sleep Sounds is an app that helps people fall asleep by playing soothing sounds. DSS helps its users create healthier sleeping patterns.

+ 46%
conversion to purchase increased
53%
to ARPU
See Full Case Study
Product growth
Paywalls

Drops

Drops, one of the leaders in the language learning niche, had a request of improving the ARPU. After the needed tests were conducted, Drops achieved:

+ 9%
to ARPU
See Full Case Study
ASO
Marketing
Market launch

Neome

Neome, a self-care app, helps its users deal with and eliminate their negative subconscious using a specially trained chatbot.

~30%
App Store Click Rate
~2,5%
Ad Banners Click-Through
~$2
CPI
See Full Case Study
Pricing strategy
Product growth

ShroomID

ShroomID, a mushroom-hunting app, helps its users identify mushrooms, providing AI and human predictions, as well as tons of specific data.

+ 60%
to ARPPU
See Full Case Study
faq

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