Alter Ego is a collection of mental models, frameworks, and thought exercises from the most significant thinkers who have ever lived.
<p>The client was looking for a reliable partner who could develop and successfully launch a mobile application on the iOS platform.<p>
<step-l>1<step-l><case-h3>Planning<case-h3>
<p>Since the client was interested only in the iOS app, Applica advised on the most efficient architecture structure and provided some low-fidelity design layouts of the MVP version.<p>
<p>The development was on time, though, during the MVP version, the client requested adding a GPT chat (in the beta version only then) as another feature.<p>
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<step-l>2<step-l><case-h3>Execution<case-h3>
<p>Applica's team helped with best product practices: activation, monetization, and retention flows; also assisted with optimization of app store listings.<p>
<p>Once the app was ready to launch, Applica helped set up complex analytics and tested the app on Tier 3 markets. After launch, Applica maintained customer support tickets and product backlog.<p>
ROAS Day 7
Reviews, with 4.7 on average
<p>Alter Ego hit 1000 reviews, with 4.7 on average in the US.The app became ROI-positive in the 3rd month, with performance marketing support from Applica's team.<p>
<p>The Alter Ego app soon applied and won a local startup incubator, receiving $50,000 in marketing investments.<p>