Alter Ego
App
Development
UI/UX Design

How a self-care app received funding after Development and Design with Applica

App
Development
UI/UX Design

Alter Ego is a collection of mental models, frameworks, and thought exercises from the most significant thinkers who have ever lived.

Client

Alter Ego

Website

Services

App, Development, UI/UX Design

Project period

2021-2022

The Challenge

<p>The client was looking for a reliable partner who could develop and successfully launch a mobile application on the iOS platform.<p>

They kept things simple in terms of communication.
CEO, Alter Ego

The Solution

<step-l>1<step-l><case-h3>Planning<case-h3>

<p>Since the client was interested only in the iOS app, Applica advised on the most efficient architecture structure and provided some low-fidelity design layouts of the MVP version.<p>

<p>The development was on time, though, during the MVP version, the client requested adding a GPT chat (in the beta version only then) as another feature.<p>

<step-margin>—————<step-margin>

<step-l>2<step-l><case-h3>Execution<case-h3>

<p>Applica's team helped with best product practices: activation, monetization, and retention flows; also assisted with optimization of app store listings.<p>

<p>Once the app was ready to launch, Applica helped set up complex analytics and tested the app on Tier 3 markets. After launch, Applica maintained customer support tickets and product backlog.<p>

The Result

143%

ROAS Day 7

1000+

Reviews, with 4.7 on average

<p>Alter Ego hit 1000 reviews, with 4.7 on average in the US.The app became ROI-positive in the 3rd month, with performance marketing support from Applica's team.<p>

<p>The Alter Ego app soon applied and won a local startup incubator, receiving $50,000 in marketing investments.<p>

CASE STUDIES

Our work speaks
for itself

App
Development
UI/UX Design

Alter Ego

Alter Ego is a collection of mental models, frameworks, and thought exercises from the most significant thinkers who have ever lived.

143%
ROAS Day 7
1000+
Reviews, with 4.7 on average
See Full Case Study
Development
UI/UX Design
Product Optimisation

Harp

Harp is an app that improves, mends, and jumpstarts relationships. Applica developed and launch the app to Tier 1 market

+14,000
Monthly downloads
4,7
Rate
See Full Case Study
Development
Product Optimisation
Product growth

Five Minute Journal

App development and maintenance, product growth for Five Minute Journal - a journaling app loved by over 1.8 million people worldwide.

99,5%
Crush Free Rate
131%
LTV increase
See Full Case Study
Marketing

Drops (UA)

Drops, one of the leaders in the language learning niche, required a support with clear User Acquisition structure & creative production to drive profitable growth.

40x
in non-organic users
See Full Case Study
Product growth
Web-2-app-funnels
Pricing strategy

Fabulous

Fabulous, a self-care app, is one of the biggest on the market is and helps build better habits and achieve personal goals.

+ 40%
to ARPU
See Full Case Study
Product growth
Monetization
Onboarding optimization

FitMind

FitMind faced barriers to the consistency of the A/B testing process and the functioning of in-app events tracking. With Applica, they ran 5 A/B tests and got:

+ 50%
to user LTV
80%
Allowed Notifications
5
A/B tests
See Full Case Study
Product growth
Onboarding optimization
Marketing
ASO

Deep Sleep Sounds

Deep Sleep Sounds is an app that helps people fall asleep by playing soothing sounds. DSS helps its users create healthier sleeping patterns.

+ 46%
conversion to purchase increased
53%
to ARPU
See Full Case Study
Product growth
Paywalls

Drops

Drops, one of the leaders in the language learning niche, had a request of improving the ARPU. After the needed tests were conducted, Drops achieved:

+ 9%
to ARPU
See Full Case Study
ASO
Marketing
Market launch

Neome

Neome, a self-care app, helps its users deal with and eliminate their negative subconscious using a specially trained chatbot.

~30%
App Store Click Rate
~2,5%
Ad Banners Click-Through
~$2
CPI
See Full Case Study
Pricing strategy
Product growth

ShroomID

ShroomID, a mushroom-hunting app, helps its users identify mushrooms, providing AI and human predictions, as well as tons of specific data.

+ 60%
to ARPPU
See Full Case Study

Have a Project in mind? Let's get to work.