The client was looking for a reliable partner who could develop and successfully launch a mobile application on the iOS platform.
 Alter Ego is a collection of mental models, frameworks, and thought exercises from the most significant thinkers who have ever lived.
 
 The client was looking for a reliable partner who could develop and successfully launch a mobile application on the iOS platform.
Since the client was interested only in the iOS app, Applica advised on the most efficient architecture structure and provided some low-fidelity design layouts of the MVP version.
Applica's team helped with best product practices: activation, monetization, and retention flows; also assisted with optimization of app store listings
Once the app was ready to launch, Applica helped set up complex analytics and tested the app on Tier 3 markets. After launch, Applica maintained customer support tickets and product backlog.
 
 ROAS Day 7
Reviews, with 4.7 on average
Alter Ego hit 1000 reviews, with 4.7 on average in the US.The app became ROI-positive in the 3rd month, with performance marketing support from Applica's team.
The Alter Ego app soon applied and won a local startup incubator, receiving $50,000 in marketing investments.