User Oriented Product Optimization (TBD)

Scale your app experiments

We will help you scale your app experiments to boost conversion rates and consistently grow your MRR and LTV.

Experimentation methodology refined through experience

Over the years, we’ve fine-tuned our A/B testing process by running hundreds of experiments. AI enhances our analysis, and we follow the Jobs-to-be-Done (JBTD) framework to ensure our testing is grounded in real user needs and behaviors.

All of your operations within one team

Everything you need — strategy, testing, implementation, analysis, UX design, and research — is handled by our dedicated team. And if you need help building or developing your app, our in-house dev teamis ready to jump in.

Data-informed testing strategy

We utilize qualitative and quantitative research methods, and our approach is built around the four key pillars that impact product conversions most: paywalls, pricing, onboarding, and monetization. Within these areas are hundreds of elements to test, ranging from pricing elasticity to paywall layout and tailored onboarding to paywall frequency and visibility.

Test and refine User Experience continuously

Our approach is all about using an extensive, proven methodology to create and test ideas that drive better conversions and increase your revenue.

Get a Quote
CASE STUDIES

Our work speaks
for itself

App
Development
UI/UX Design

Alter Ego

Alter Ego is a collection of mental models, frameworks, and thought exercises from the most significant thinkers who have ever lived.

143%
ROAS Day 7
1000+
Reviews, with 4.7 on average
See Full Case Study
Development
UI/UX Design
Product Optimisation

Harp

Harp is an app that improves, mends, and jumpstarts relationships. Applica developed and launch the app to Tier 1 market

+14,000
Monthly downloads
4,7
Rate
See Full Case Study
Development
Product Optimisation
Product growth

Five Minute Journal

App development and maintenance, product growth for Five Minute Journal - a journaling app loved by over 1.8 million people worldwide.

99,5%
Crush Free Rate
131%
LTV increase
See Full Case Study
Marketing

Drops (UA)

Drops, one of the leaders in the language learning niche, required a support with clear User Acquisition structure & creative production to drive profitable growth.

40x
in non-organic users
See Full Case Study
Product growth
Web-2-app-funnels
Pricing strategy

Fabulous

Fabulous, a self-care app, is one of the biggest on the market is and helps build better habits and achieve personal goals.

+ 40%
to ARPU
See Full Case Study
Product growth
Monetization
Onboarding optimization

FitMind

FitMind faced barriers to the consistency of the A/B testing process and the functioning of in-app events tracking. With Applica, they ran 5 A/B tests and got:

+ 50%
to user LTV
80%
Allowed Notifications
5
A/B tests
See Full Case Study
Product growth
Onboarding optimization
Marketing
ASO

Deep Sleep Sounds

Deep Sleep Sounds is an app that helps people fall asleep by playing soothing sounds. DSS helps its users create healthier sleeping patterns.

+ 46%
conversion to purchase increased
53%
to ARPU
See Full Case Study
Product growth
Paywalls

Drops

Drops, one of the leaders in the language learning niche, had a request of improving the ARPU. After the needed tests were conducted, Drops achieved:

+ 9%
to ARPU
See Full Case Study
ASO
Marketing
Market launch

Neome

Neome, a self-care app, helps its users deal with and eliminate their negative subconscious using a specially trained chatbot.

~30%
App Store Click Rate
~2,5%
Ad Banners Click-Through
~$2
CPI
See Full Case Study
Pricing strategy
Product growth

ShroomID

ShroomID, a mushroom-hunting app, helps its users identify mushrooms, providing AI and human predictions, as well as tons of specific data.

+ 60%
to ARPPU
See Full Case Study