Five Minute Journal
Development
Product Optimisation
Product growth

Migration from UIKit to Swift UI for a journalling app with over 800.000 downloads

Development
Product Optimisation
Product growth

App development and maintenance, product growth for Five Minute Journal - a journaling app loved by over 1.8 million people worldwide.

Client

Five Minute Journal

Website

Services

Development, Product Optimisation, Product Growth

Project period

2023-now

The Challenge

<p>The client was looking for a partner agency that could take over all of the growth of the mobile application, which had thousands of users by that time.<p>

<p>One of the growth bottlenecks was an insufficient development approach and poor customer support.<p>

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The Solution

<step-l>1<step-l><case-h3>Planning<case-h3>

<p>The primary goal was to set up a development team quickly and ensure the quality of customer support.<p>

<p>Applica set up three development directions: iOS, Android, and Backend development. Right after that, Applica fixed the main bugs that caused huge revenue drops and all minor fixes.<p>

<step-margin>—————<step-margin>

<step-l>2<step-l><case-h3>Execution<case-h3>

<p>Once the first phase was over, Applica reviewed and updated the roadmap for the application to guarantee at least 60% YoY revenue growth. <p>

<p>Applica connected the product and marketing teams, collaborating closely with the development team to ensure growth speed and efficiency.<p>

The Result

99, 9%

Bugs free

131%

LTV increase

<p>The crash-free percentage of users on Android went from 82.5% to 98.5% within the first 90 days of cooperation—similar to the success on iOS. Integrated a new Design System, which saves time for development and a/b testing.<p>

<p>After the development team integrated new activation (onboarding) and monetization (paywall structure) flows, LTV jumped 43%, which brought about $174,000 of additional Revenue.<p>

<p>The app was rewritten from UIKit to SwiftUI, a more modern technology. 131% LTV increase during the app season. <p>

CASE STUDIES

Our work speaks
for itself

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App development and maintenance, product growth for Five Minute Journal - a journaling app loved by over 1.8 million people worldwide.

99,5%
Crush Free Rate
131%
LTV increase
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Marketing

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