App development and maintenance, product growth for Five Minute Journal - a journaling app loved by over 1.8 million people worldwide.
Client
Website
Services
Project period
<p>The client was looking for a partner agency that could take over all of the growth of the mobile application, which had thousands of users by that time.<p>
<p>One of the growth bottlenecks was an insufficient development approach and poor customer support.<p>
<step-l>1<step-l><case-h3>Planning<case-h3>
<p>The primary goal was to set up a development team quickly and ensure the quality of customer support.<p>
<p>Applica set up three development directions: iOS, Android, and Backend development. Right after that, Applica fixed the main bugs that caused huge revenue drops and all minor fixes.<p>
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<step-l>2<step-l><case-h3>Execution<case-h3>
<p>Once the first phase was over, Applica reviewed and updated the roadmap for the application to guarantee at least 60% YoY revenue growth. <p>
<p>Applica connected the product and marketing teams, collaborating closely with the development team to ensure growth speed and efficiency.<p>
Bugs free
LTV increase
<p>The crash-free percentage of users on Android went from 82.5% to 98.5% within the first 90 days of cooperation—similar to the success on iOS. Integrated a new Design System, which saves time for development and a/b testing.<p>
<p>After the development team integrated new activation (onboarding) and monetization (paywall structure) flows, LTV jumped 43%, which brought about $174,000 of additional Revenue.<p>
<p>The app was rewritten from UIKit to SwiftUI, a more modern technology. 131% LTV increase during the app season. <p>