User-Oriented Product Optimization

A/B Testing and Data Analysis

We will setup A/B tests infrastructure, prioritise your backlog with our empirical knowledge and grow your conversion metrics.

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Experimentation methodology refined through experience

Over the years, we’ve fine-tuned our A/B testing process by running hundreds of experiments. AI enhances our analysis, and we follow the Jobs-to-be-Done (JBTD) framework to ensure our testing is grounded in real user needs and behaviors.

All of your operations within one team

Everything you need — strategy, testing, implementation, analysis, UX design, and research — is handled by our dedicated team. And if you need help building or developing your app, our in-house dev team is ready to jump in.

Data-informed testing strategy

We utilize qualitative and quantitative research methods, and our approach is built around the four key pillars that impact product conversions most: paywalls, pricing, onboarding, and monetization. Within these areas are hundreds of elements to test, ranging from pricing elasticity to paywall layout and tailored onboarding to paywall frequency and visibility.

Test and refine the user experience continuously

Our approach is all about using an extensive, proven methodology to create and test ideas that drive better conversions and increase your revenue.

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CASE STUDIES

Our work speaks
for itself

Product growth

Onboarding optimization

Marketing

ASO

Deep Sleep Sounds

Deep Sleep Sounds is an app that helps people fall asleep by playing soothing sounds. DSS helps its users create healthier sleeping patterns.

+ 46%

conversion to purchase increased

53%

to ARPU

See Full Case Study

Product growth

Web-2-app-funnels

Pricing strategy

Fabulous

Fabulous, a self-care app, is one of the biggest on the market is and helps build better habits and achieve personal goals.

+ 40%

to ARPU

See Full Case Study

Marketing

Drops (User Acquisition)

Drops, one of the leaders in the language learning niche, required a support with clear User Acquisition structure & creative production to drive profitable growth.

40x

in non-organic users

See Full Case Study

Development

Product Optimisation

Product growth

Five Minute Journal

App development and maintenance, product growth for Five Minute Journal - a journaling app loved by over 1.8 million people worldwide.

99,5%

Crush Free Rate

131%

LTV increase

See Full Case Study

Product growth

Monetization

Onboarding optimization

FitMind

FitMind faced barriers to the consistency of the A/B testing process and the functioning of in-app events tracking. With Applica, they ran 5 A/B tests and got:

+ 50%

to user LTV

80%

Allowed Notifications

A/B tests

See Full Case Study

Product growth

Paywalls

Drops

Drops, one of the leaders in the language learning niche, had a request of improving the ARPU. After the needed tests were conducted, Drops achieved:

+ 9%

to ARPU

See Full Case Study

Pricing strategy

Product growth

ShroomID

ShroomID, a mushroom-hunting app, helps its users identify mushrooms, providing AI and human predictions, as well as tons of specific data.

+ 60%

to ARPPU

See Full Case Study

LET'S WORK TOGETHER

Start growing your business with Applica

We will help you define what is the area of biggest improvement in your individual case

Thank you for your application! We will contact you ASAP.

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A/B Testing and Data Analysis

Experimentation methodology refined through experience

All of your operations within one team

Data-informed testing strategy

Test and refine the user experience continuously

Our work speaks for itself

Deep Sleep Sounds

Fabulous

Drops (User Acquisition)

Five Minute Journal

FitMind

Drops

ShroomID

Start growing your business with Applica

Thank you for your application!

Our work speaks
for itself