In this case study, we deconstruct the impact of Custom Product Pages on Apple Ads. We will compare different CPPs and key metrics that were affected while they were live.

We at Applica have prepared a couple different events for one of our clients, a Smart Bike App, where you can track your rides and easily find new paths. This app is available worldwide but the main audience is from Europe.

Launching an app is never easy. Launching one for millions of travelers worldwide is an even greater challenge.

The challenge was to create a paywall experience that clearly conveyed the app’s value while using persuasive design to drive trial starts and long-term subscriptions.

Onboarding optimization and homepage redesign for Five Minute Journal to enhance user retention and trial conversion by clearly communicating its value and improving the user experience.

A simple fitness app that offers quick, equipment-free workouts with guided instructions and progress tracking to help users stay active in just 7 minutes a day.

ASL Bloom needed a streamlined onboarding experience that aligns with user needs, clearly communicates the app's value, and increases trial conversion rates.

EF Hello partnered with Applica to bring clarity and structure to their performance marketing efforts. Despite a highly competitive EdTech landscape and major analytics challenges, Applica helped to scale globally and unlock key creative insights for future growth.

The combined improvements across onboarding, activation, paywalls, and feature design for Employee Link - a workforce management app designed for business owners, managers, and employees.

Invoice Ovaro is a Invoice Maker App. A business invoice generator for small business owners and freelancers that lets you quickly create a document on the spot while with the customer.

A fast-growing app at the intersection of Navigation and Health & Fitness partnered with Applica Agency to strengthen its App Store presence, drive user acquisition, and optimize costs.

In the last 5 months of collaboration with Nemo, Applica decreased the cost per first-time deposit (CFD) while scaling by x4 times a 6-digit monthly budget.

How Applica grew a Mediterranean Diet App US search downloads by 167% with ASO cross-localisation.

During the first 4 months of our partnership, Applica scaled web2app acquisition and increased subscriptions by 27 times, 5 times while reducing cost per purchase by on Web2Web landings for Workout for Women app.

Alter Ego is a collection of mental models, frameworks, and thought exercises from the most significant thinkers who have ever lived.

Drops, one of the leaders in the language learning niche, had a request of improving the ARPU. After the needed tests were conducted, Drops achieved:

From resolving technical measurement challenges to implementing a scalable creative testing framework, Applica helped Drops unlock profitable growth quickly and sustainably.

App development and maintenance, product growth for Five Minute Journal - a journaling app loved by over 1.8 million people worldwide.

Harp is an app that improves, mends, and jumpstarts relationships. Applica developed and launch the app to Tier 1 market

Neome, a self-care app, helps its users deal with and eliminate their negative subconscious using a specially trained chatbot.

A small copy adjustment delivered a big result, showing the importance of regular product optimisation and understanding your audience's needs.

ShroomID, a mushroom-hunting app, helps its users identify mushrooms, providing AI and human predictions, as well as tons of specific data.

FitMind faced barriers to the consistency of the A/B testing process and the functioning of in-app events tracking. With Applica, they ran 5 A/B tests and got:

Fabulous, a self-care app, is one of the biggest on the market is and helps build better habits and achieve personal goals.

Deep Sleep Sounds is an app that helps people fall asleep by playing soothing sounds. DSS helps its users create healthier sleeping patterns.