App Store Optimization

Drive more downloads with App Store Optimization

Leverage your organic efforts & get part of 600 million people downloads each week (Apple). Raise app visibility, downloads & conversion rates while lowering your cost per install. Drive your metrics through continuous optimization.

<service-h2>Why Do You Need ASO?<service-h2>

<p>In the highly competitive market, creating an awesome app is not enough to achieve much-wanted success and profits. The benefits of implementing ASO in your customer acquisition flow include improved app visibility, increased click-through rate, install conversion, and a higher ranking in the App Store. Drive your app to the top using personalized ASO recommendations.<p>

<service-h3>Keyword Optimization<service-h3>

<p>We perform deep-dive keyword research - it helps to identify what & how users search in a certain market. The found results make you precise in your targeting with relevant & popular keyword terms.<p>

<service-h3>ASO A/B Testing<service-h3>

<p>Successful A/B tests can be your element. Experiment with your store listing and get improvements in conversion rates for all traffic source channels. We test your hypotheses and assumptions, analyze the results, and advise on the next steps for your app growth.<p>

<service-h2>App Store Optimization on Android<service-h2>

<p>Working with apps on Google Play is no problem. Google Play store has a unique algo: smaller icon, no screenshots in search results. We take all of these factors into consideration to build a solid and reliable improvement strategy.<p>

<service-h2>App Store Optimization on App Store<service-h2>

<p>Working with apps on Google Play is no problem. Google Play store has a unique algo: smaller icon, no screenshots in search results. We take all of these factors into consideration to build a solid and reliable improvement strategy.<p>

Start your ASO journey with us!

Optimize onboarding, paywalls, the whole monetization strategy.

CASE STUDIES

Our work speaks
for itself

App
Development
UI/UX Design

Alter Ego

Alter Ego is a collection of mental models, frameworks, and thought exercises from the most significant thinkers who have ever lived.

143%
ROAS Day 7
1000+
Reviews, with 4.7 on average
See Full Case Study
Development
UI/UX Design
Product Optimisation

Harp

Harp is an app that improves, mends, and jumpstarts relationships. Applica developed and launch the app to Tier 1 market

+14,000
Monthly downloads
4,7
Rate
See Full Case Study
Development
Product Optimisation
Product growth

Five Minute Journal

App development and maintenance, product growth for Five Minute Journal - a journaling app loved by over 1.8 million people worldwide.

99,5%
Crush Free Rate
131%
LTV increase
See Full Case Study
Marketing

Drops (UA)

Drops, one of the leaders in the language learning niche, required a support with clear User Acquisition structure & creative production to drive profitable growth.

40x
in non-organic users
See Full Case Study
Product growth
Web-2-app-funnels
Pricing strategy

Fabulous

Fabulous, a self-care app, is one of the biggest on the market is and helps build better habits and achieve personal goals.

+ 40%
to ARPU
See Full Case Study
Product growth
Monetization
Onboarding optimization

FitMind

FitMind faced barriers to the consistency of the A/B testing process and the functioning of in-app events tracking. With Applica, they ran 5 A/B tests and got:

+ 50%
to user LTV
80%
Allowed Notifications
5
A/B tests
See Full Case Study
Product growth
Onboarding optimization
Marketing
ASO

Deep Sleep Sounds

Deep Sleep Sounds is an app that helps people fall asleep by playing soothing sounds. DSS helps its users create healthier sleeping patterns.

+ 46%
conversion to purchase increased
53%
to ARPU
See Full Case Study
Product growth
Paywalls

Drops

Drops, one of the leaders in the language learning niche, had a request of improving the ARPU. After the needed tests were conducted, Drops achieved:

+ 9%
to ARPU
See Full Case Study
ASO
Marketing
Market launch

Neome

Neome, a self-care app, helps its users deal with and eliminate their negative subconscious using a specially trained chatbot.

~30%
App Store Click Rate
~2,5%
Ad Banners Click-Through
~$2
CPI
See Full Case Study
Pricing strategy
Product growth

ShroomID

ShroomID, a mushroom-hunting app, helps its users identify mushrooms, providing AI and human predictions, as well as tons of specific data.

+ 60%
to ARPPU
See Full Case Study
faq

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