App Store Optimization

Drive more downloads with App Store Optimization

Leverage your organic efforts & get part of 600 million people downloads each week (Apple). Raise app visibility, downloads & conversion rates while lowering your cost per install. Drive your metrics through continuous optimization.

<service-h2>Why Do You Need ASO?<service-h2>

<service-h3>5 Main Reasons<service-h3>

<p>In the highly competitive market, creating an awesome app is not enough to achieve much-wanted success and profits. The benefits of implementing ASO in your customer acquisition flow include improved app visibility, increased click-through rate, install conversion, and a higher ranking in the App Store. Drive your app to the top using personalized ASO recommendations.<p>

<service-h3>Keyword Optimization<service-h3>

<p>Based on your app's specifics, Applica will perform deep-dive keyword research. Not to be overlooked, keyword research helps to identify what & how users search in a certain market and use the found results to target relevant & popular keyword terms. Request ASO keyword optimization services to be precise in your targeting.<p>

<service-h3>ASO A/B Testing<service-h3>

<p>Running successful A/B tests that bring real results can become second nature. Experiment with your store listing and get improvements in conversion rates for all traffic source channels. We test your hypotheses and assumptions, analyze the tests' results, and advise on the next steps for your app growth.<p>

<service-h2>App Store Optimization on Android<service-h2>

<p>Applica's team expertise is perfectly suitable for working with apps that are positioned on Google Play. Google Play store has a unique algo: smaller icon, no screenshots in search results. All of these factors are taken into consideration for building a solid and reliable improvement strategy.<p>

<service-h2>App Store Optimization on App Store<service-h2>

<p>Address the latest Apple App Store algorithm changes & be on top of the game. Run In-App events in an efficient way that has a high impact on your metrics. Learn everything you need to know about the App Store features and how you can use them.<p>

Start your ASO journey with us!

Optimize onboarding, paywalls, the whole monetization strategy.

CASE STUDIES

Our work speak
for itself

Monitezation
Web-2-app funnels
Legal compliance

Fabulous

Fabulous, a self-care app, is one of the biggest on the market is and helps build better habits and achieve personal goals.

+ 40%
to ARPU
+ 40%
to ARPU
See Full Case Study
Monitezation
Web-2-app funnels
Legal compliance

FitMind

FitMind faced barriers to the consistency of the A/B testing process and the functioning of in-app events tracking. With Applica, they ran 5 A/B tests and got:

+ 50%
to user LTV
+ 50%
to user LTV
80%
Allowed Notifications
5
A/B tests
See Full Case Study
Monitezation
Web-2-app funnels
Legal compliance

Drops

Drops, one of the leaders in the language learning niche, had a request of improving the ARPU. After the needed tests were conducted, Drops achieved:

+ 9%
to ARPU
+ 9%
to ARPU
See Full Case Study
Monitezation
Web-2-app funnels
Legal compliance

Deep Sleep Sounds

Deep Sleep Sounds is an app that helps people fall asleep by playing soothing sounds. DSS helps its users create healthier sleeping patterns.

+ 46%
conversions to purchase
+ 46%
conversion to purchase increased
53%
to ARPU
See Full Case Study
Monitezation
Web-2-app funnels
Legal compliance

Neome

Neome, a self-care app, helps its users deal with and eliminate their negative subconscious using a specially trained chatbot.

~30%
App Store Click Rate
~30%
App Store Click Rate
~2,5%
Ad Banners Click-Through
~$2
CPI
See Full Case Study
Monitezation
Web-2-app funnels
Legal compliance

ShroomID

ShroomID, a mushroom-hunting app, helps its users identify mushrooms, providing AI and human predictions, as well as tons of specific data.

+ 60%
to ARPPU
+ 60%
to ARPPU
See Full Case Study
faq

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