Product growth
Applica's full-cycle ASO services combine technical audits, keyword strategy, and creative testing to drive installs and conversion on the App Store and Google Play.
50+
apps optimized
ASO & Paid
combined approach
Framework
for full-cycle ASO optimisation
Problem
Most apps underperform organically because they rely on generic listings and outdated keyword strategies. As a result, paid budgets carry the full weight of growth, conversion stays flat, and visibility erodes every time the algorithm shifts.
Invisible in search and browse
Without a structured keyword and metadata strategy, your app misses the impressions and rankings that drive low-cost installs.
Weak store conversion
Generic icons, screenshots, and copy drive users away from your listing, wasting both organic and paid traffic.
No visibility in non-core markets
Without localization, your app underperforms in regions where category demand is highest and competition is lowest.
ASO impact you can't measure
Without proper tracking and reporting, ASO efforts feel like guesswork, and ROI stays invisible to leadership.
Our solution
Applica fixes this by integrating keyword strategy, creative testing, localization, and measurement into one continuous ASO growth loop. keyword strategy, creative testing, localization, and measurement into one continuous ASO growth loop.
Framework
We connect rankings, store creative, and in-product value so installs compound.
Framework
We connect rankings, store creative, and in-product value so installs compound.
01
We analyze your app’s current metadata, creative assets, and keyword strategy across iOS and Android — and set up the tracking and visibility tools required for ongoing optimization.
Outcome
02
We identify high-impact ASO keywords, assess competitor visibility, and build a data-informed semantic core to prioritize both short-term and long-term keyword wins.
Outcome
03
We refine store listings to drive higher conversion across organic and paid traffic, developing an A/B-tested creative concept roadmap aligned with what your high-value users respond to.
Outcome
04
We adapt listings and pages for the most relevant searches and audiences, and manage In-App Events, Promotional Content, and LiveOps to amplify visibility around feature launches, promotions, and seasonality.
Outcome
05
We monitor performance weekly, test new hypotheses, and provide reports that connect ASO impact to installs, conversions, and revenue growth.
Outcome
06
We optimize your listing and positioning so your app is understood, indexed, and recommended by AI assistants like ChatGPT — not just app store search engines. From structuring your messaging to clarifying your core use cases, we help your app get discovered through AI-driven recommendations.
Outcome
Focus areas
The expertise we bring to every engagement — built across 50+ apps and continuous testing across iOS and Android.
Keyword strategy under iOS 18 + Google Play algorithms
Semantic core, keyword opportunity scoring, and ranking strategy adapted to each store’s algorithm.
In-App Events, CPPs & LiveOps
Visibility amplification through Apple/Google native features tied to launches, promotions, and seasonality.
Conversion-driven creative testing
Icons, screenshots, video, and CPPs validated through structured A/B tests, not opinion.
AI Search Optimization (AEO)
Discoverability inside ChatGPT, Perplexity, and AI assistants — a new growth surface most apps ignore.
Localization for high-impact markets
Listings adapted to regional language, search intent, and cultural context — not machine translation.
Integrated ASO + Paid UA measurement
Organic vs. paid attribution that separates true ASO impact from paid halo effects.
Not sure where to start?
Talk to our expertsBuilt on a proven stack & partnerships:
Focus areas
The expertise we bring to every engagement — built across 50+ apps and continuous testing across iOS and Android.
Keyword strategy under iOS 18 + Google Play algorithms
Semantic core, keyword opportunity scoring, and ranking strategy adapted to each store’s algorithm.
In-App Events, CPPs & LiveOps
Visibility amplification through Apple/Google native features tied to launches, promotions, and seasonality.
Conversion-driven creative testing
Icons, screenshots, video, and CPPs validated through structured A/B tests, not opinion.
AI Search Optimization (AEO)
Discoverability inside ChatGPT, Perplexity, and AI assistants — a new growth surface most apps ignore.
Localization for high-impact markets
Listings adapted to regional language, search intent, and cultural context — not machine translation.
Integrated ASO + Paid UA measurement
Organic vs. paid attribution that separates true ASO impact from paid halo effects.
Not sure where to start?
Talk to our expertsBuilt on a proven stack & partnerships:
Performance metrics
As an experienced App Store Optimization agency, we ensure every ASO decision is backed by data and tied to business outcomes — not vanity metrics. We measure success across three layers — each one a precondition for the one above it.
Visibility
Key metrics: Keyword rankings, category position, share of voice, and impressions.
Conversion
Key metrics: CVR (page-view-to-install), creative A/B test uplift, localization lift.
Compounding revenue
Key metrics: Organic install growth, organic-to-paid ratio, post-install LTV, paid-UA cost reduction.
Related case studies
Industries & Use cases
FinTech teams
High CPI environments where organic installs lower blended CAC and protect against paid-channel volatility.
WellTech teams
Categories where store conversion makes or breaks unit economics, and creative iteration speed determines visibility.
EdTech teams
Multi-market expansion where localized listings unlock category demand that competitors miss.
Scaling companies
You’re investing in Paid UA but missing the organic compounding that multiplies every dollar of ad spend.
Mature growth teams
You already run ASO, but lack structured reporting and iterative testing to quantify ROI.
Teams needing additional expertise
You want ASO specialists who seamlessly integrate into your product and marketing workflows.
FAQ
Typically, you’ll start seeing ranking improvements within 4-8 weeks, with significant visibility growth within 2–3 months, and clear conversion lift from A/B tests.
ASO strengthens visibility and conversion, but its impact multiplies when combined with Paid User Acquisition, creative testing, and product updates. Together, they create a self-reinforcing growth loop.
Measuring ASO ROI is complex, its impact compounds over time and influences multiple acquisition channels and traffic sources. We track ranking, impressions, and conversion rate improvements, then connect those metrics to install and CPI performance. While ASO alone rarely delivers explosive growth, it amplifies Paid UA efficiency, reduces cost per install, and builds a long-term visibility moat that continues driving results even when ad budgets fluctuate.
Yes, we provide ASO services for both. While ranking factors differ, our framework covers metadata optimization, A/B testing, and creative iteration for both platforms. As each platform has its individualities such as Custom Product Pages, Custom Store Listings, In-App Events, Promotional Content, we shape each store strategy to leverage these capabilities.
Ideally, every 4-6 weeks, app store algorithms evolve quickly, so consistent iteration keeps your visibility and conversion strong. While activities like A/B tests, In-App Events, Promotional Content, and Featuring Nomination are ongoing activities.
Each report includes performance insights gained from app store optimization research and ASO techniques implemented, ranking changes, keyword opportunities, actionable creative recommendations, and advanced ASO activities like CPPs, IAE, promotional content, ratings and reviews strategies, featuring nominations, and more, according to the planned roadmap.
No. App stores algorithms and user search behavior change frequently. According to app store optimization best practices, to maintain visibility and conversion performance, listings should be reviewed and optimized at least every 4-6 weeks. Continuous iteration helps apps stay competitive and adapt to evolving trends.
We handle all costs for ASO tools, there’s nothing extra for you to pay. We use a professional stack including AppTweak, ASOMobile, AppFigures, SplitMetrics, and other analytics platforms. All data, reports, and insights from these tools are shared with you as part of our service.
We use automated reports by EasyApp Report to filter out inflated “organic” traffic caused by active Apple Ads. The analysis combines [Search + Browse minus Apple Ads Total Installs] to reveal the true organic contribution. When MMP is in place, we also look at its Organic traffic as a source of truth. This approach gives teams cleaner reports, more accurate keyword insights, and helps make data-driven ASO decisions without crossover from paid channels.
What our clients say
Thanks to Applica's efforts, we have seen a 30% increase in product page views and downloads, as well as great improvements in revenue. The team is organized, communicative, and always hits their marks. Their cutting-edge technology usage and impressive work plans are hallmarks of their work.
Morgan Trudeau
CEO, Magnify Technologies
What our clients say
Applica brings structure and clarity to growth. Their experiments and analytics discipline helped us prioritize what actually moves retention and revenue.
Alex Rivera
VP Product, Northline Apps
What our clients say
From strategy workshops to hands-on execution, the collaboration felt like an extension of our team. Clear communication and measurable outcomes every quarter.
Jordan Lee
Head of Marketing, Pulse Labs
Let’s work together
What our clients say
Thanks to Applica's efforts, we have seen a 30% increase in product page views and downloads, as well as great improvements in revenue. The team is organized, communicative, and always hits their marks. Their cutting-edge technology usage and impressive work plans are hallmarks of their work.
Morgan Trudeau
CEO, Magnify Technologies
What our clients say
Applica brings structure and clarity to growth. Their experiments and analytics discipline helped us prioritize what actually moves retention and revenue.
Alex Rivera
VP Product, Northline Apps
What our clients say
From strategy workshops to hands-on execution, the collaboration felt like an extension of our team. Clear communication and measurable outcomes every quarter.
Jordan Lee
Head of Marketing, Pulse Labs
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