App Store Optimization
Leverage your organic efforts & get part of 600 million people downloads each week (Apple). Raise app visibility, downloads & conversion rates while lowering your cost per install. Drive your metrics through continuous optimization.
<p>In the highly competitive market, creating an awesome app is not enough to achieve much-wanted success and profits. The benefits of implementing ASO in your customer acquisition flow include improved app visibility, increased click-through rate, install conversion, and a higher ranking in the App Store. Drive your app to the top using personalized ASO recommendations.<p>
<p>Based on your app's specifics, Applica will perform deep-dive keyword research. Not to be overlooked, keyword research helps to identify what & how users search in a certain market and use the found results to target relevant & popular keyword terms. Request ASO keyword optimization services to be precise in your targeting.<p>
<p>Running successful A/B tests that bring real results can become second nature. Experiment with your store listing and get improvements in conversion rates for all traffic source channels. We test your hypotheses and assumptions, analyze the tests' results, and advise on the next steps for your app growth.<p>
<p>Applica's team expertise is perfectly suitable for working with apps that are positioned on Google Play. Google Play store has a unique algo: smaller icon, no screenshots in search results. All of these factors are taken into consideration for building a solid and reliable improvement strategy.<p>
<p>Address the latest Apple App Store algorithm changes & be on top of the game. Run In-App events in an efficient way that has a high impact on your metrics. Learn everything you need to know about the App Store features and how you can use them.<p>
Optimize onboarding, paywalls, the whole monetization strategy.
To enhance your app’s visibility and CTR, you need a deep analysis and a strategy that is based on it. Applica can help you perform a deep dive and find the optimal solutions.
App Store Optimization, or ASO, is a set of actions that are aimed at enhancing your app's visibility and click-through rate on the App Store or Google Play.