Leverage your organic efforts & get part of 600 million people downloads each week (Apple). Raise app visibility, downloads & conversion rates while lowering your cost per install. Drive your metrics through continuous optimization.
<p>In the highly competitive market, creating an awesome app is not enough to achieve much-wanted success and profits. The benefits of implementing ASO in your customer acquisition flow include improved app visibility, increased click-through rate, install conversion, and a higher ranking in the App Store. Drive your app to the top using personalized ASO recommendations.<p>
<p>We perform deep-dive keyword research - it helps to identify what & how users search in a certain market. The found results make you precise in your targeting with relevant & popular keyword terms.<p>
<p>Successful A/B tests can be your element. Experiment with your store listing and get improvements in conversion rates for all traffic source channels. We test your hypotheses and assumptions, analyze the results, and advise on the next steps for your app growth.<p>
<p>Working with apps on Google Play is no problem. Google Play store has a unique algo: smaller icon, no screenshots in search results. We take all of these factors into consideration to build a solid and reliable improvement strategy.<p>
To enhance your app’s visibility and CTR, you need a deep analysis and a strategy that is based on it. Applica can help you perform a deep dive and find the optimal solutions.
App Store Optimization, or ASO, is a set of actions that are aimed at enhancing your app's visibility and click-through rate on the App Store or Google Play.