App Store Optimization

Drive more downloads with App Store Optimization

Leverage your organic efforts & get part of 600 million people downloads each week (Apple). Raise app visibility, downloads & conversion rates while lowering your cost per install. Drive your metrics through continuous optimization.

Let’s Start a Project

Why Do You Need ASO?

‍

In the highly competitive market, creating an awesome app is not enough to achieve much-wanted success and profits. The benefits of implementing ASO in your customer acquisition flow include improved app visibility, increased click-through rate, install conversion, and a higher ranking in the App Store. Drive your app to the top using personalized ASO recommendations.

‍

Keyword Optimization

‍

We perform deep-dive keyword research - it helps to identify what & how users search in a certain market. The found results make you precise in your targeting with relevant & popular keyword terms.

‍

ASO A/B Testing

‍

Successful A/B tests can be your element. Experiment with your store listing and get improvements in conversion rates for all traffic source channels. We test your hypotheses and assumptions, analyze the results, and advise on the next steps for your app growth.

App Store Optimization on Android

Working with apps on Google Play is no problem. Google Play store has a unique algo: smaller icon, no screenshots in search results. We take all of these factors into consideration to build a solid and reliable improvement strategy.

App Store Optimization on App Store

Working with apps on Google Play is no problem. Google Play store has a unique algo: smaller icon, no screenshots in search results. We take all of these factors into consideration to build a solid and reliable improvement strategy.

Start your ASO journey with us!

Optimize onboarding, paywalls, the whole monetization strategy.

Start a Project

CASE STUDIES

Our work speaks
for itself

Product growth

Onboarding optimization

Marketing

ASO

Deep Sleep Sounds

Deep Sleep Sounds is an app that helps people fall asleep by playing soothing sounds. DSS helps its users create healthier sleeping patterns.

+ 46%

conversion to purchase increased

53%

to ARPU

See Full Case Study

Product growth

Web-2-app-funnels

Pricing strategy

Fabulous

Fabulous, a self-care app, is one of the biggest on the market is and helps build better habits and achieve personal goals.

+ 40%

to ARPU

See Full Case Study

Marketing

User Acquisition

Drops

Drops, one of the leaders in the language learning niche, required a support with clear User Acquisition structure & creative production to drive profitable growth.

40x

in non-organic users

See Full Case Study

UI/UX Design

Product Optimisation

Dogo

The challenge was to create a paywall experience that clearly conveyed the app’s value while using persuasive design to drive trial starts and long-term subscriptions.

+9.5%

Conversion Rate

+13%

ARPU

See Full Case Study

Product growth

ASL Bloom

ASL Bloom needed a streamlined onboarding experience that aligns with user needs, clearly communicates the app's value, and increases trial conversion rates.

+15%

Conversion Rate

+12%

ARPU

See Full Case Study

Product Optimisation

Five Minutes Journal

Onboarding optimization and homepage redesign for Five Minute Journal to enhance user retention and trial conversion by clearly communicating its value and improving the user experience.

+15%

Trial start rate

+23%

LTV

See Full Case Study

Development

UI/UX Design

MVP Design

Invoice Ovaro

Invoice Ovaro is a Invoice Maker App. A business invoice generator for small business owners and freelancers that lets you quickly create a document on the spot while with the customer.

iOS & Android

Release in stores:

5/5

Client satisfaction

See Full Case Study

Product Optimisation

Onboarding optimization

Product growth

Peech: Text to Speech Reader

A small copy adjustment delivered a big result, showing the importance of regular product optimisation and understanding your audience's needs.

+30%

ARPU Uplift

See Full Case Study

Development

Product growth

Five Minute Journal

App development and maintenance, product growth for Five Minute Journal - a journaling app loved by over 1.8 million people worldwide.

99,5%

Crush Free Rate

131%

LTV increase

See Full Case Study

Product growth

Monetization

Onboarding optimization

FitMind

FitMind faced barriers to the consistency of the A/B testing process and the functioning of in-app events tracking. With Applica, they ran 5 A/B tests and got:

+ 50%

to user LTV

80%

Allowed Notifications

5

A/B tests

See Full Case Study

Product growth

Paywalls

Drops

Drops, one of the leaders in the language learning niche, had a request of improving the ARPU. After the needed tests were conducted, Drops achieved:

+ 9%

to ARPU

See Full Case Study

Pricing strategy

Product growth

ShroomID

ShroomID, a mushroom-hunting app, helps its users identify mushrooms, providing AI and human predictions, as well as tons of specific data.

+ 60%

to ARPPU

See Full Case Study

faq

Drive more downloads with App Store Optimization