Health & Wellness Product Optimization Research UX/Onboarding Paywall & Monetization
How Dwellspring Increased LTV by 40% at a Lower Price
+40%
Realized LTV per customer
~2.7x
to conversion
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Case studies
Predictable growth in practice
See how Applica teams scale across different verticals and stages — from market validation to compounding revenue.
Case studies
23 case studies found
Photo User Acquisition App Store Optimisation CPP Iteration Apple Search Ads
How Applica Scaled TouchRetouch Beyond Brand in Apple Search Ads
+53.3%
Spend
+41.3%
Revenue
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Travel User Acquisition App Store Optimisation Creatives Production
How a Navigation App Cut Cost per Purchase by 64%, CPA by 5%, and CPT by 11% with Applica
↓ 64%
Cost per purchase
↓ 45%
CPM
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More case studies
FinTech User Acquisition Creatives Production App Store Optimisation
x4 Cost per Deposit decrease in 5 months
x8
Cost per Deposit decreased on Meta
700+
Ad creatives tested
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Health & Fitness User Acquisition Creatives Production App Store Optimisation
x27 More WoW Subscriptions & x5 Lower Cost Per Purchase with Applica in just 4 months
x27
Subscription Growth
x5
Cost per Acquisition reduction
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Productivity Product Growth & Design Product Optimisation
Driving key metrics for Employee Link through smarter onboarding, activation, and paywalls
+35%
ARPU
+15%
Onboarding completion rate
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Health & Fitness App Store Optimisation User Acquisition Creatives Production
Boosting Downloads by 167% for a Mediterranean Diet App with ASO Cross-Localisation
+167%
Search downloads (US)
+101%
Revenue (US)
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FinTech Development
Invoice Ovaro - from competitor analysis to mobile app
iOS & Android
Release in stores:
5/5
Client satisfaction
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Education Product Growth
ASL Bloom – Sign Language Learning App, boosting conversion rate up 15%
+15%
Conversion Rate
+12%
ARPU
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Pet Care Product Growth & Design Product Optimisation
Paywall Optimization of Dog Training App Dogo: boosting ARPU by 13%
+9.5%
Conversion Rate
+13%
ARPU
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Health & Wellness Product Optimisation
Onboarding redesign leads to 20%ARPU Uplift
+23%
LTV
+15%
Trial start rate
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Productivity Product Growth & Design
How we optimised Peech's welcome screen to boost LTV by 30%
+30%
ARPU Uplift
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Health & Wellness App Store Optimisation Product Optimisation Development Product Growth & Design
How a self-care app received funding after Development and Design with Applica
143%
ROAS Day 7
1000+
Reviews, with 4.7 on average
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Health & Wellness Development Product Growth
Migration from UIKit to Swift UI for a journalling app with over 800.000 downloads
99,5%
Crush Free Rate
131%
LTV increase
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Lifestyle Development Product Growth & Design Product Optimisation
Swift Development & Design for Couples oriented app - Harp
+14,000
Monthly downloads
4,7
Rate
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Education User Acquisition App Store Optimisation
40x surge in non-organic user acquisition in 3 month
40x
in non-organic users
62%
ARPU uplift
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Utility & Productivity Retention & Engagement
Pricing strategy rollout unlocked higher revenue per customer for ShroomID
+60% ARPPU
Increased after launching a new pricing strategy, measured over 3 months.
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Health & Wellness Product Growth Monetization
Increased ARPU by 52%: DSS Onboarding A/B Testing
+ 46%
conversion to purchase increased
53%
to ARPU
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$13M+
Incremental revenue generated through system-level optimization
50+
Tier-1 mobile apps partnered with Applica
500+
Growth experiments designed and executed
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