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FitMind faced barriers to the consistency of the A/B testing process and the functioning of in-app events tracking. With Applica, they ran 5 A/B tests and got:
<p>FitMind faced barriers to the consistency of the A/B testing process and the functioning of in-app event tracking. The App also wanted to improve the app profits through the install-to-purchase conversion, engagement, and retention flows.<p>
"I liked that most insights came from their experience and competitive intelligence."
<step-l>1<step-l><case-h3>Planning<case-h3>
<p>At the Audit stage, the Applica Team centered on the onboarding and monetization flows in meditation apps, specifically on paywalls, pricing, and plan durations.<p>
<p>To optimize the workflow and, initially, the performance, Applica prepared weekly analyzed insights and suggestions for mobile app revenues improvement.<p>
<step-margin>—————<step-margin>
<step-l>2<step-l><case-h3>Execution<case-h3>
<p>Applica assisted in the A/B testing process implementation and gave additional proposals concerning revenue for apps for the App to take advantage of in the long run. To improve retention and install-to-purchase conversion, Applica checked and improved the current engagement flows and designed new push notifications and email strategies.<p>
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to user LTV
Allowed Notifications
<p>Within two months of working with Applica, FitMind ran up to 5 A/B tests that helped decide on and implement winning changes to the App's flows. The conversion to the free trial increased from 10% to 15%, which led to a 50% improvement in the user LTV. Additionally, the number of users allowed notifications during onboarding went up from <10% to ~ 80%.<p>
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