FitMind

Added 50% to ARPU within 2 months of cooperation with Applica

Product Growth

FitMind faced barriers to the consistency of the A/B testing process and the functioning of in-app events tracking. With Applica, they ran 5 A/B tests and got:

Client

FitMind

Website

Services

Product Growth

Project period

2022

The Challenge

FitMind faced barriers to the consistency of the A/B testing process and the functioning of in-app event tracking. The App also wanted to improve the app profits through the install-to-purchase conversion, engagement, and retention flows.

"I liked that most insights came from their experience and competitive intelligence."

Liam, CFO & COO

FitMind

The Solution

<step-l>1<step-l><case-h3>Planning<case-h3>

At the Audit stage, the Applica Team centered on the onboarding and monetization flows in meditation apps, specifically on paywalls, pricing, and plan durations.

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To optimize the workflow and, initially, the performance, Applica prepared weekly analyzed insights and suggestions for mobile app revenues improvement.

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<step-l>2<step-l><case-h3>Execution<case-h3>

Applica assisted in the A/B testing process implementation and gave additional proposals concerning revenue for apps for the App to take advantage of in the long run. To improve retention and install-to-purchase conversion, Applica checked and improved the current engagement flows and designed new push notifications and email strategies.

The Result

+ 50%

to user LTV

80%

Allowed Notifications

Within two months of working with Applica, FitMind ran up to 5 A/B tests that helped decide on and implement winning changes to the App's flows. The conversion to the free trial increased from 10% to 15%, which led to a 50% improvement in the user LTV. Additionally, the number of users allowed notifications during onboarding went up from <10% to ~ 80%.