case studies

Clutch Top Rated Mobile Growth Partner

We’re proud to be named a Top Full-Service Digital Company by Clutch!

Ready to scale your App?

Applica is a full-cycle mobile application partner that collaborates with industry-leading apps like Loona, Fabulous, Drops, Dreamapp, Fitonomy, Photovault, Slumber, and others.

We offer turnkey services, guiding your app from its initial idea to achieving multi-million growth.

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Duscuss My Project
CASE STUDIES

Our work speaks
for itself

Product growth
Onboarding optimization
Marketing
ASO

Deep Sleep Sounds

Deep Sleep Sounds is an app that helps people fall asleep by playing soothing sounds. DSS helps its users create healthier sleeping patterns.

+ 46%
conversion to purchase increased
53%
to ARPU
See Full Case Study
Product growth
Web-2-app-funnels
Pricing strategy

Fabulous

Fabulous, a self-care app, is one of the biggest on the market is and helps build better habits and achieve personal goals.

+ 40%
to ARPU
See Full Case Study
Marketing

Drops (User Acquisition)

Drops, one of the leaders in the language learning niche, required a support with clear User Acquisition structure & creative production to drive profitable growth.

40x
in non-organic users
See Full Case Study
Development
Product Optimisation
Product growth

Five Minute Journal

App development and maintenance, product growth for Five Minute Journal - a journaling app loved by over 1.8 million people worldwide.

99,5%
Crush Free Rate
131%
LTV increase
See Full Case Study
Product growth
Monetization
Onboarding optimization

FitMind

FitMind faced barriers to the consistency of the A/B testing process and the functioning of in-app events tracking. With Applica, they ran 5 A/B tests and got:

+ 50%
to user LTV
80%
Allowed Notifications
5
A/B tests
See Full Case Study
Product growth
Paywalls

Drops

Drops, one of the leaders in the language learning niche, had a request of improving the ARPU. After the needed tests were conducted, Drops achieved:

+ 9%
to ARPU
See Full Case Study
Pricing strategy
Product growth

ShroomID

ShroomID, a mushroom-hunting app, helps its users identify mushrooms, providing AI and human predictions, as well as tons of specific data.

+ 60%
to ARPPU
See Full Case Study
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OUR SERVICES

Scale your business easily

Growth &
Monetization
Strategy

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Retention
& Engagement

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Product
Design

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Performance
Marketing

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App Store
Optimization

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Creatives
Production

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Product-Minded Beginning

Product-Minded Beginning

Launch your app with a long-term vision. Build your app better and faster.

User Oriented Product Optimization

User Oriented Product Optimization

Increase your app's user engagement and retention rates by optimizing your onboarding, improving the main features and the ways the users discover them, implementing effective CTAs, deep personalization, gamification, and more.

Product Growth Success

Product Growth Success

Leverage your paid efforts & get part of 600 million people downloads each week. Decrease your CPI and increase ROAS.

Growth & Monetization Strategy

Growth & Monetization Strategy

With a custom-made Roadmap, detailed instructions, and steadfast support, drive your App Growth and maximize your efforts.

App Growth Consluting

App Growth Consluting

Get your mobile growth strategy on track with our expert consulting services

Retention & Engagement

Retention & Engagement

Increase your app's user engagement and retention rates by optimizing your onboarding, improving the main features and the ways the users discover them, implementing effective CTAs, deep personalization, gamification, and more.

Growth &
Monetization
Strategy

Growth
& Monetization
Strategy

Elevate your App Growth using a custom-made Roadmap. Grow your App and ARPU with winning A/B tests.

Retention
& Engagement

Retention
& Engagement

Increase your app's user engagement and retention rates by optimizing your onboarding, improving the main features and the ways the users discover them, implementing effective CTAs, deep personalization, gamification, and more.

Product
Design

Product
Design

Speak to your user's needs through the research-powered product design. Create a UI/UX that hits the spot.

Performance
Marketing

Performance
Marketing

Leverage your paid efforts & get part of 600 million people downloads each week. Decrease your CPI and increase ROAS.

App Store
Optimization

App Store
Optimization

Raise the visibility of your app & increase the conversion rate with all channels available. Improve rankings for relevant keywords, downloads & conversion rates through continuous optimization.

Creatives
Production

Creatives
Production

Get creatives that are born of understanding user motivation and backed up by competitive research. Drive your conversions with striking visuals.

Growth &
Monetization
Strategy

Growth
& Monetization
Strategy

Elevate your App Growth using a custom-made Roadmap. Grow your App and ARPU with winning A/B tests.

Retention
& Engagement

Retention
& Engagement

Increase your app's user engagement and retention rates by optimizing your onboarding, improving the main features and the ways the users discover them, implementing effective CTAs, deep personalization, gamification, and more.

Product
Design

Product
Design

Speak to your user's needs through the research-powered product design. Create a UI/UX that hits the spot.

Performance
Marketing

Performance
Marketing

Leverage your paid efforts & get part of 600 million people downloads each week. Decrease your CPI and increase ROAS.

App Store
Optimization

App Store
Optimization

Raise the visibility of your app & increase the conversion rate with all channels available. Improve rankings for relevant keywords, downloads & conversion rates through continuous optimization.

Creatives
Production

Creatives
Production

Get creatives that are born of understanding user motivation and backed up by competitive research. Drive your conversions with striking visuals.

App Growth Consluting

App Growth Consluting

Get your mobile growth strategy on track with our expert consulting services

Creatives Production

Creatives Production

Get creatives that are born of understanding user motivation and backed up by competitive research. Drive your conversions with striking visuals.

App Store Optimization

App Store Optimization

Raise the visibility of your app & increase the conversion rate with all channels available. Improve rankings for relevant keywords, downloads & conversion rates through continuous optimization.

Performance Marketing

Performance Marketing

Leverage your paid efforts & get part of 600 million people downloads each week. Decrease your CPI and increase ROAS.

Product-Minded Beginning

Product-Minded Beginning

Speak to your user's needs through the research-powered product design. Create a UI/UX that hits the spot.

Retention & Engagement

Retention & Engagement

Increase your app's user engagement and retention rates by optimizing your onboarding, improving the main features and the ways the users discover them, implementing effective CTAs, deep personalization, gamification, and more.

Growth & Monetization Strategy

Growth & Monetization Strategy

With a custom-made Roadmap, detailed instructions, and steadfast support, drive your App Growth and maximize your efforts.

Growth &
Monetization
Strategy

Growth
& Monetization
Strategy

Elevate your App Growth using a custom-made Roadmap. Grow your App and ARPU with winning A/B tests.

Retention
& Engagement

Retention
& Engagement

ncrease your app's user engagement and retention rates by optimizing your onboarding, improving the main features and the ways the users discover them, implementing effective CTAs, deep personalization, gamification, and more.

Product
Design

Product
Design

Speak to your user's needs through the research-powered product design. Create a UI/UX that hits the spot.

Performance
Marketing

Performance
Marketing

Leverage your paid efforts & get part of 600 million people downloads each week. Decrease your CPI and increase ROAS.

App Store
Optimization

App Store
Optimization

Raise the visibility of your app & increase the conversion rate with all channels available. Improve rankings for relevant keywords, downloads & conversion rates through continuous optimization.

Creatives
Production

Creatives
Production

Get creatives that are born of understanding user motivation and backed up by competitive research. Drive your conversions with striking visuals.

We make your product's growth limit nonexistent. Both by providing solutions and by helping you learn.
REVIEWS

Here's what our
customers say

Applica have made significant strategic and tactical contributions, enhancing and optimizing our campaign performance across all channels with a keen focus on maximizing ROAS.
Frederik Cordes
GM & CPO at Drops
40x
Paid user acquisition
"Applica led to a 7.26% increase in the ARPU in the US and a 12.56% increase outside the US. The number of win-back deals has increased by 27.37%"
Tadas Žiemys
CEO, Dogo App GmbH
20%
revenue increase
“Most eye-opening, Applica identified unprofitable campaigns that we’re losing our company money on.”
Huxley Seidman
CTO and Co-Founder of Slumber Group
46%
conversions to purchase increased
"They truly operate as a part of our team: Through thorough testing, Applica has found winning creatives with healthy CPI and CPT costs in specific markets"
Anna Trandasir
Head of Growth at EF Hello
80%
ad spend increase
"They're highly adaptable to changing project requirements and market dynamics"
Cheryl Kitchener
Founder of Unscripted Photographers App
180%
organic install growth
"The quality of their work is the best I’ve seen. Thanks to Applica, I've seen a 30% increase in product page views and downloads, as well as great improvements in revenue. ''
Morgan Trudeau
CEO at Magnify Technologies
30%
install rate increase
"We ran loads of AB tests, and many of them demonstrated the rise in key metrics. I was impressed with the knowledge and experience Applica brought to the partnership."
Andrey Paznyak
CEO at Peech
45%
revenue increase
"I liked that most insights came from their experience and competitive intelligence."
Liam McClintock
CFO & COO at FitMind
50%
revenue increase
"Their UI/UX suggestions were top-notch. I'm already seeing higher quality reviews and higher revenue."
Zack Holmes
CEO at ShroomID
+60%
revenue increase
“Applica Agency is more knowledgeable in this area than most other providers we’ve used in the past.”
Michael Brandon
CEO of Slumber Group
53%
ARPU growth
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making