Case studies

Predictable growth in practice

See how Applica teams scale across different verticals and stages — from market validation to compounding revenue.

Travel User Acquisition App Store Optimisation Creatives Production Market launch

How Applica Helped AirHelp Launch a Global Flight Tracking App

330,000

Downloads after launch

4,7

Average rating on app stores

Wellness Product Optimization UX/Onboarding Product Growth

Rebuilding Alux's Onboarding to Prove Value Before the Paywall

+22%

Day-1 retention

+26%

Install → paid conversion

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Health & Wellness Product Optimization Research UX/Onboarding Paywall & Monetization

How Dwellspring Increased LTV by 40% at a Lower Price

+40%

Realized LTV per customer

~2.7x

to conversion

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Photo User Acquisition App Store Optimisation CPP Iteration Apple Search Ads

How Applica Scaled TouchRetouch Beyond Brand in Apple Search Ads

+53.3%

Spend

+41.3%

Revenue

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Travel User Acquisition App Store Optimisation Creatives Production

How a Navigation App Cut Cost per Purchase by 64%, CPA by 5%, and CPT by 11% with Applica

↓ 64%

Cost per purchase

↓ 45%

CPM

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Health & Fitness Product Optimisation Product Growth & Design

Increase ARR by 50% with disciplined testing

201.2%

Total ARPU uplift

50%

ARR growth

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Real case studies, frameworks, and growth tactics — delivered monthly.

Education User Acquisition Creatives Production App Store Optimisation

How Applica helped EF Hello to win the Apple App of the Year 2024 Award

350+

Tested creative concepts

2024

Apple App of the Year

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FinTech User Acquisition Creatives Production App Store Optimisation

x4 Cost per Deposit decrease in 5 months

Cost per Deposit decreased on Meta

700+

Ad creatives tested

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Health & Fitness User Acquisition Creatives Production App Store Optimisation

x27 More WoW Subscriptions & x5 Lower Cost Per Purchase with Applica in just 4 months

x27

Subscription Growth

Cost per Acquisition reduction

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Productivity Product Growth & Design Product Optimisation

Driving key metrics for Employee Link through smarter onboarding, activation, and paywalls

+35%

ARPU

+15%

Onboarding completion rate

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Health & Fitness App Store Optimisation User Acquisition Creatives Production

Boosting Downloads by 167% for a Mediterranean Diet App with ASO Cross-Localisation

+167%

Search downloads (US)

+101%

Revenue (US)

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FinTech Development

Invoice Ovaro - from competitor analysis to mobile app

iOS & Android

Release in stores:

5/5

Client satisfaction

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Education Product Growth

ASL Bloom – Sign Language Learning App, boosting conversion rate up 15%

+15%

Conversion Rate

+12%

ARPU

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Pet Care Product Growth & Design Product Optimisation

Paywall Optimization of Dog Training App Dogo: boosting ARPU by 13%

+9.5%

Conversion Rate

+13%

ARPU

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Health & Wellness Product Optimisation

Onboarding redesign leads to 20%ARPU Uplift

+23%

LTV

+15%

Trial start rate

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Peech: Text to Speech Reader app on phone

Productivity Product Growth & Design

How we optimised Peech's welcome screen to boost LTV by 30%

+30%

ARPU Uplift

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Health & Wellness App Store Optimisation Product Optimisation Development Product Growth & Design

How a self-care app received funding after Development and Design with Applica

143%

ROAS Day 7

1000+

Reviews, with 4.7 on average

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Health & Wellness Development Product Growth

Migration from UIKit to Swift UI for a journalling app with over 800.000 downloads

99,5%

Crush Free Rate

131%

LTV increase

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Lifestyle Development Product Growth & Design Product Optimisation

Swift Development & Design for Couples oriented app - Harp

+14,000

Monthly downloads

4,7

Rate

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Education User Acquisition App Store Optimisation

40x surge in non-organic user acquisition in 3 month

40x

in non-organic users

62%

ARPU uplift

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ShroomID app preview over mushrooms and moss

Utility & Productivity Retention & Engagement

Pricing strategy rollout unlocked higher revenue per customer for ShroomID

+60% ARPPU

Increased after launching a new pricing strategy, measured over 3 months.

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Health & Wellness Product Growth Monetization

Increased ARPU by 52%: DSS Onboarding A/B Testing

+ 46%

conversion to purchase increased

53%

to ARPU

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Education Product Growth

Paywall Experiment with Drops

+ 9%

to ARPU

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Health & Wellness Product Growth

How Fabulous added +40% to ARPU within 4 weeks of working with Applica

+ 40%

to ARPU

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Health & Wellness Performance Marketing

Added 50% to ARPU within 2 months of cooperation with Applica

+ 50%

to user LTV

80%

Allowed Notifications

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$13M+

Incremental revenue generated through system-level optimization

50+

Tier-1 mobile apps partnered with Applica

500+

Growth experiments designed and executed

Predictable growth in practice

How Applica Helped AirHelp Launch a Global Flight Tracking App

No case studies found

Rebuilding Alux's Onboarding to Prove Value Before the Paywall

How Dwellspring Increased LTV by 40% at a Lower Price

How Applica Scaled TouchRetouch Beyond Brand in Apple Search Ads

How a Navigation App Cut Cost per Purchase by 64%, CPA by 5%, and CPT by 11% with Applica

Increase ARR by 50% with disciplined testing

Subscribe to the Applica Digest

How Applica helped EF Hello to win the Apple App of the Year 2024 Award

x4 Cost per Deposit decrease in 5 months

x27 More WoW Subscriptions & x5 Lower Cost Per Purchase with Applica in just 4 months

Driving key metrics for Employee Link through smarter onboarding, activation, and paywalls

Boosting Downloads by 167% for a Mediterranean Diet App with ASO Cross-Localisation

Invoice Ovaro - from competitor analysis to mobile app

ASL Bloom – Sign Language Learning App, boosting conversion rate up 15%

Paywall Optimization of Dog Training App Dogo: boosting ARPU by 13%

Onboarding redesign leads to 20%ARPU Uplift

How we optimised Peech's welcome screen to boost LTV by 30%

How a self-care app received funding after Development and Design with Applica

Migration from UIKit to Swift UI for a journalling app with over 800.000 downloads

Swift Development & Design for Couples oriented app - Harp

40x surge in non-organic user acquisition in 3 month

Pricing strategy rollout unlocked higher revenue per customer for ShroomID

Increased ARPU by 52%: DSS Onboarding A/B Testing

Paywall Experiment with Drops

How Fabulous added +40% to ARPU within 4 weeks of working with Applica

Added 50% to ARPU within 2 months of cooperation with Applica

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Predictable growth in practice

How Applica Helped AirHelp Launch a Global Flight Tracking App

Case studies

No case studies found

Rebuilding Alux's Onboarding to Prove Value Before the Paywall

How Dwellspring Increased LTV by 40% at a Lower Price

How Applica Scaled TouchRetouch Beyond Brand in Apple Search Ads

How a Navigation App Cut Cost per Purchase by 64%, CPA by 5%, and CPT by 11% with Applica

Increase ARR by 50% with disciplined testing

Subscribe to the Applica Digest

More case studies

How Applica helped EF Hello to win the Apple App of the Year 2024 Award

x4 Cost per Deposit decrease in 5 months

x27 More WoW Subscriptions & x5 Lower Cost Per Purchase with Applica in just 4 months

Driving key metrics for Employee Link through smarter onboarding, activation, and paywalls

Boosting Downloads by 167% for a Mediterranean Diet App with ASO Cross-Localisation

Invoice Ovaro - from competitor analysis to mobile app

ASL Bloom – Sign Language Learning App, boosting conversion rate up 15%

Paywall Optimization of Dog Training App Dogo: boosting ARPU by 13%

Onboarding redesign leads to 20%ARPU Uplift

How we optimised Peech's welcome screen to boost LTV by 30%

How a self-care app received funding after Development and Design with Applica

Migration from UIKit to Swift UI for a journalling app with over 800.000 downloads

Swift Development & Design for Couples oriented app - Harp

40x surge in non-organic user acquisition in 3 month

Pricing strategy rollout unlocked higher revenue per customer for ShroomID

Increased ARPU by 52%: DSS Onboarding A/B Testing

Paywall Experiment with Drops

How Fabulous added +40% to ARPU within 4 weeks of working with Applica

Added 50% to ARPU within 2 months of cooperation with Applica

Want similar results? Let's map a growth plan for your product.

Want similar results?
Let's map a growth plan for your product.