case studies

Clutch Top Rated Mobile Growth Partner

We’re proud to be named a Top Full-Service Digital Company by Clutch!

Ready to scale your App?

Applica is a full-cycle mobile application partner that collaborates with industry-leading apps like Loona, Fabulous, Drops, Dreamapp, Fitonomy, Photovault, Slumber, and others.

We offer turnkey services, guiding your app from its initial idea to achieving multi-million growth.

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Duscuss My Project
CASE STUDIES

Our work speaks
for itself

App
Development
UI/UX Design

Alter Ego

Alter Ego is a collection of mental models, frameworks, and thought exercises from the most significant thinkers who have ever lived.

143%
ROAS Day 7
1000+
Reviews, with 4.7 on average
See Full Case Study
Development
UI/UX Design
Product Optimisation

Harp

Harp is an app that improves, mends, and jumpstarts relationships. Applica developed and launch the app to Tier 1 market

+14,000
Monthly downloads
4,7
Rate
See Full Case Study
Development
Product Optimisation
Product growth

Five Minute Journal

App development and maintenance, product growth for Five Minute Journal - a journaling app loved by over 1.8 million people worldwide.

99,5%
Crush Free Rate
131%
LTV increase
See Full Case Study
Marketing

Drops (UA)

Drops, one of the leaders in the language learning niche, required a support with clear User Acquisition structure & creative production to drive profitable growth.

40x
in non-organic users
See Full Case Study
Product growth
Web-2-app-funnels
Pricing strategy

Fabulous

Fabulous, a self-care app, is one of the biggest on the market is and helps build better habits and achieve personal goals.

+ 40%
to ARPU
See Full Case Study
Product growth
Monetization
Onboarding optimization

FitMind

FitMind faced barriers to the consistency of the A/B testing process and the functioning of in-app events tracking. With Applica, they ran 5 A/B tests and got:

+ 50%
to user LTV
80%
Allowed Notifications
5
A/B tests
See Full Case Study
Product growth
Onboarding optimization
Marketing
ASO

Deep Sleep Sounds

Deep Sleep Sounds is an app that helps people fall asleep by playing soothing sounds. DSS helps its users create healthier sleeping patterns.

+ 46%
conversion to purchase increased
53%
to ARPU
See Full Case Study
Product growth
Paywalls

Drops

Drops, one of the leaders in the language learning niche, had a request of improving the ARPU. After the needed tests were conducted, Drops achieved:

+ 9%
to ARPU
See Full Case Study
ASO
Marketing
Market launch

Neome

Neome, a self-care app, helps its users deal with and eliminate their negative subconscious using a specially trained chatbot.

~30%
App Store Click Rate
~2,5%
Ad Banners Click-Through
~$2
CPI
See Full Case Study
Pricing strategy
Product growth

ShroomID

ShroomID, a mushroom-hunting app, helps its users identify mushrooms, providing AI and human predictions, as well as tons of specific data.

+ 60%
to ARPPU
See Full Case Study
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OUR SERVICES

Scale your business easily

Growth &
Monetization
Strategy

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Retention
& Engagement

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Product
Design

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Performance
Marketing

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App Store
Optimization

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Creatives
Production

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Product-Minded Beginning

Product-Minded Beginning

Launch your app with a long-term vision. Build your app better and faster.

User Oriented Product Optimization

User Oriented Product Optimization

Increase your app's user engagement and retention rates by optimizing your onboarding, improving the main features and the ways the users discover them, implementing effective CTAs, deep personalization, gamification, and more.

Product Growth Success

Product Growth Success

Leverage your paid efforts & get part of 600 million people downloads each week. Decrease your CPI and increase ROAS.

Growth & Monetization Strategy

Growth & Monetization Strategy

With a custom-made Roadmap, detailed instructions, and steadfast support, drive your App Growth and maximize your efforts.

Retention & Engagement

Retention & Engagement

Increase your app's user engagement and retention rates by optimizing your onboarding, improving the main features and the ways the users discover them, implementing effective CTAs, deep personalization, gamification, and more.

Performance Marketing

Performance Marketing

Leverage your paid efforts & get part of 600 million people downloads each week. Decrease your CPI and increase ROAS.

Growth &
Monetization
Strategy

Growth
& Monetization
Strategy

Elevate your App Growth using a custom-made Roadmap. Grow your App and ARPU with winning A/B tests.

Retention
& Engagement

Retention
& Engagement

Increase your app's user engagement and retention rates by optimizing your onboarding, improving the main features and the ways the users discover them, implementing effective CTAs, deep personalization, gamification, and more.

Product
Design

Product
Design

Speak to your user's needs through the research-powered product design. Create a UI/UX that hits the spot.

Performance
Marketing

Performance
Marketing

Leverage your paid efforts & get part of 600 million people downloads each week. Decrease your CPI and increase ROAS.

App Store
Optimization

App Store
Optimization

Raise the visibility of your app & increase the conversion rate with all channels available. Improve rankings for relevant keywords, downloads & conversion rates through continuous optimization.

Creatives
Production

Creatives
Production

Get creatives that are born of understanding user motivation and backed up by competitive research. Drive your conversions with striking visuals.

Growth &
Monetization
Strategy

Growth
& Monetization
Strategy

Elevate your App Growth using a custom-made Roadmap. Grow your App and ARPU with winning A/B tests.

Retention
& Engagement

Retention
& Engagement

Increase your app's user engagement and retention rates by optimizing your onboarding, improving the main features and the ways the users discover them, implementing effective CTAs, deep personalization, gamification, and more.

Product
Design

Product
Design

Speak to your user's needs through the research-powered product design. Create a UI/UX that hits the spot.

Performance
Marketing

Performance
Marketing

Leverage your paid efforts & get part of 600 million people downloads each week. Decrease your CPI and increase ROAS.

App Store
Optimization

App Store
Optimization

Raise the visibility of your app & increase the conversion rate with all channels available. Improve rankings for relevant keywords, downloads & conversion rates through continuous optimization.

Creatives
Production

Creatives
Production

Get creatives that are born of understanding user motivation and backed up by competitive research. Drive your conversions with striking visuals.

Creatives Production

Creatives Production

Get creatives that are born of understanding user motivation and backed up by competitive research. Drive your conversions with striking visuals.

App Store Optimization

App Store Optimization

Raise the visibility of your app & increase the conversion rate with all channels available. Improve rankings for relevant keywords, downloads & conversion rates through continuous optimization.

Performance Marketing

Performance Marketing

Leverage your paid efforts & get part of 600 million people downloads each week. Decrease your CPI and increase ROAS.

Product-Minded Beginning

Product-Minded Beginning

Speak to your user's needs through the research-powered product design. Create a UI/UX that hits the spot.

Retention & Engagement

Retention & Engagement

Increase your app's user engagement and retention rates by optimizing your onboarding, improving the main features and the ways the users discover them, implementing effective CTAs, deep personalization, gamification, and more.

Growth & Monetization Strategy

Growth & Monetization Strategy

With a custom-made Roadmap, detailed instructions, and steadfast support, drive your App Growth and maximize your efforts.

Growth &
Monetization
Strategy

Growth
& Monetization
Strategy

Elevate your App Growth using a custom-made Roadmap. Grow your App and ARPU with winning A/B tests.

Retention
& Engagement

Retention
& Engagement

ncrease your app's user engagement and retention rates by optimizing your onboarding, improving the main features and the ways the users discover them, implementing effective CTAs, deep personalization, gamification, and more.

Product
Design

Product
Design

Speak to your user's needs through the research-powered product design. Create a UI/UX that hits the spot.

Performance
Marketing

Performance
Marketing

Leverage your paid efforts & get part of 600 million people downloads each week. Decrease your CPI and increase ROAS.

App Store
Optimization

App Store
Optimization

Raise the visibility of your app & increase the conversion rate with all channels available. Improve rankings for relevant keywords, downloads & conversion rates through continuous optimization.

Creatives
Production

Creatives
Production

Get creatives that are born of understanding user motivation and backed up by competitive research. Drive your conversions with striking visuals.

We make your product's growth limit nonexistent. Both by providing solutions and by helping you learn.
REVIEWS

Here's what our
customers say

They kept things simple in terms of communication.
CEO, Alter Ego
They're highly adaptable to changing project requirements and market dynamics.
CTO, Harp Relationships
Applica have made significant strategic and tactical contributions, enhancing and optimizing our campaign performance across all channels with a keen focus on maximizing ROAS.
Frederik Cordes
GM & CPO at Drops
40x
non-organic user acquisition
“Most eye-opening, Applica identified unprofitable campaigns that we’re losing our company money on.”
Huxley Seidman
CTO and Co-Founder of Slumber Group
46%
conversions to purchase increased
"Their UI/UX suggestions were top-notch. I'm already seeing higher quality reviews and higher revenue."
CEO & Lead Developer, ShroomID
ShroomID
+60%
to ARPPU
“Applica Agency is more knowledgeable in this area than most other providers we’ve used in the past.”
Michael Brandon
CEO of Slumber Group
53%
ARPU growth
"I liked that most insights came from their experience and competitive intelligence."
Liam, CFO & COO
FitMind
50%
Improvement in the user LTV
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making