You have early traction
Your retention reflects real utility and impact, with regular revenue as you grow.
App partnership
You built the app. We'll help to distribute it.
You have an app that works – organic downloads, some revenue, a real product. But growth has stalled, and the next step isn't obvious. You're not looking for an agency. You're looking for a partner who has skin in the game.
Who this is for
Built for apps with early traction
You already have a working product and proof of demand. What's missing is the growth layer - the strategy, execution, and focus to turn early traction into a scalable business.
You've built the product, not the growth engine
You launched the app yourself or with a small team, and marketing was never your main area of expertise.
Agency retainers don't make sense
You've considered outside help, but the standard agency model feels too expensive or too disconnected from results.
Your focus is split
You have other priorities - a job, clients, or other products - and can't give this app full-time attention.
You see more potential than current performance
Work with the same stack our clients use - analytics, attribution, and ASO tools.
You're open to a true partnership
Get direct guidance from experienced specialists as part of day-to-day work.
Why app growth stalls.
There are thousands of apps like yours. Most of them never reach their potential – not because the product is bad, but because growth requires a different skillset than building.
Getting an app to its first $5–10k MRR is hard. Most developers who get there do it through a single channel – one feature that catches on in search, a viral moment, a niche that hasn't been saturated yet. Then growth stalls.
What comes next – structured ASO, paid acquisition, paywall optimization, onboarding experiments, retention systems – is a different game entirely. It requires expertise, tools, and time that most independent developers don't have.
That's the gap we fill.
What we offer
What Applica brings to the partnership
We're a full-cycle mobile growth team. We've worked with 50+ apps across FinTech, EdTech, and WellTech – from early scaling through mature optimization.
For the right app, we take on full growth execution.
See all servicesASO & Store optimization
Keyword strategy, metadata optimization, screenshot testing, and cross-localization. We know how to move organic rankings and improve store conversion rates.
Paywall & Monetization
We audit your current paywall, pricing, and subscription structure – and run A/B tests that directly impact revenue. This is often the fastest win.
Onboarding, Activation, Retention
We identify where users drop off before and after converting and run structured experiments to fix it.
Performance marketing
When the product economics support it, we build and run paid acquisition across Meta, Google, Apple Search Ads, and TikTok.
Analytics & Measurement
We set up clean tracking, attribution, and reporting so every decision is based on real data – not guesswork.
How the partnership works
No retainer. No upfront fee.
We grow together.
Our model is simple: we take on the growth work, and we share in the results.
Revenue share, not agency fees
We don't charge a monthly retainer. Our compensation is tied to the revenue growth we generate together.
You keep ownership
This is a growth partnership, not an acquisition. You remain the owner of your app and your accounts.
We're selective
We only take on partnerships where we genuinely believe we can make a significant impact. That means we'll evaluate your app before agreeing to anything – downloads, revenue, retention, market, product quality.
Shared decisions on paid spend
If we decide to invest in paid acquisition, we'll agree together on how that's funded – whether it's shared investment or structured differently based on the situation.
What makes a good fit
We're not the right partner for every app
We're not looking for apps that need to be rebuilt from scratch. We're looking for apps that have real value and need a growth layer on top.
Real traction
Some existing organic downloads or revenue. We're not starting from zero.
A product that works
Users who actually use it, even if retention isn't perfect
A market with room
Competition is fine, saturation is a problem
iOS presence
Android-only is harder to work with, given our expertise, though we evaluate case by case
An owner who's open to a real partnership
Willing to share data, give us access, and make decisions together
Subscription or in-app purchase monetization
This is where our optimization expertise compounds fastest
Steps to apply
Here's what the process looks like
- 1
You fill out the form
Tell us about your app – downloads, revenue, what you've tried, what's not working. The more honest you are, the faster we can evaluate.
- 2
We review and get back to you
We look at the numbers, check the market, and assess whether there's a real opportunity. If we don't think we can add value, we'll tell you directly.
- 3
Discovery call
If the initial review looks promising, we get on a call – not a sales call, a real conversation about the app, the market, and what a partnership would look like.
- 4
Proposal
If we're aligned, we put together a specific proposal – what we'd focus on first, the revenue-share structure, and what we'd need from you.
- 5
We get to work
We move fast, track the results, and build the longer-term growth roadmap.
$13M+
Total client revenue generated
70+
Apps and subscription products scaled
500+
Experiments launched across acquisition, product, and monetization
Client feedback
The quality of their work is the best I’ve seen. Thanks to Applica, I've seen a 30% increase in product page views and downloads, as well as great improvements in revenue.
Morgan Trudeau
CEO at Magnify Technologies
Client feedback
Applica has a quality team that truly wants to be an extension of our business.
Andy McBride
Owner at Meal Plan App
Client feedback
Applica Agency is more knowledgeable in this area than most other providers we've used in the past.
Michael Brandon
CEO of Slumber Group
Client feedback
The quality of their work is the best I’ve seen. Thanks to Applica, I've seen a 30% increase in product page views and downloads, as well as great improvements in revenue.
Morgan Trudeau
CEO at Magnify Technologies
Client feedback
Applica has a quality team that truly wants to be an extension of our business.
Andy McBride
Owner at Meal Plan App
Client feedback
Applica Agency is more knowledgeable in this area than most other providers we've used in the past.
Michael Brandon
CEO of Slumber Group