Live sessions and recordings with the Applica team and guests, on the problems growth teams bring to us most often: scaling paid acquisition without losing payback, ASO that survives an algorithm change, paywall and pricing tests, and measurement after ATT.
Upcoming sessions are listed first, recordings below. Each one is a working session rather than a pitch, with real accounts, real numbers and questions answered live. They are built for growth leads, UA managers and founders of subscription apps who want to see how a decision was actually made rather than a summary of the industry. Audience questions stay in the recording, because that is usually where the useful part is.
Webinar ASO Teardown, EdTech, Creatives, Duolingo, Mimo, Lumosity
Keywords get you seen, but creatives decide the install. In the first episode of ASO Creative Teardown, Applica’s Mladen Crnomarković scans the first screenshots of the top 15 EdTech apps, then tears down Duolingo, Mimo, and Lumosity: what a user understands in the first 3 seconds, where the message leaks, and what we’d change and why.
05.11.26
Webinar Monetization
Most apps build their first web funnel by copying their app onboarding or a competitor’s quiz, and it rarely works. Applica’s Michael Bardin sits down with independent consultant Cristian Rotari to break down why web is not app: how user intent differs, how to structure a funnel that builds it, and how web paywalls, offers and retention work differently from the App Store.
05.11.2026
Webinar Engagement
A single Black Friday discount shown to every user gives money away to people who would have paid full price anyway. Applica’s Michael Bardin joins Katya Madonova of Web2Wave to break down how to plan BFCM for subscription apps: segmenting by subscription life stage, triggering offers inside and outside the app, designing discounts by segment, and testing and measuring before the sale window opens.
23.10.26
Webinar Monetization
The FTC just sued Genesis Tech — the company behind Wisey, Nebula, MadMuscles, PDF Guru, and other apps — over what it calls deceptive subscription funnels. Applica's growth team sits down with subscription lawyer Valeriy Stalirov to make sense of it: how big a deal this really is for app businesses, what users complain about most, and a screen-by-screen teardown of the tactics used — with the compliant version of each.
29.06.26
Webinar Acquisition
Most teams still treat Apple Ads as a pure acquisition channel. In this panel, paid and ASO leaders from Applica — with independent growth consultant Nataliia Drozd — show how to turn it into the fastest A/B testing lab in app marketing, powering both paid and organic growth.
24.06.2026
Webinar Acquisition
Is ASO dead? Learn how app growth works in 2026 — including AI-driven discovery (AEO), paid UA, conversion optimization, and real strategies from industry experts.
27.04.26
Webinar Monetization
A behind-the-scenes look at how the Dogo app runs ~4 paywall and pricing tests a month — and turns a consistent experimentation cadence into compounding revenue.
25.11.2025
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