Michael Bardin
Growth Product Manager at Applica
Leads product optimization at Applica, turning paywalls, onboarding, and subscription flows into controlled experiments for mobile products
LinkedIn
Webinar
Upcoming
05.11.2026 at 5 PM CET
Web2App ≠ App Onboarding: Intent, Structure, Paywalls
Web onboarding and app onboarding look similar on the surface, but they work very differently. Cristian Rotari and Michael Bardin walk through how a web funnel should be built differently — from the first screen to the paywall — and what that means for conversion.
Register for the webinarWhat we will cover
- How web users differ from app users in intent and expectations — and what that means for the first screens of the funnel.
- The structure of a web funnel: what each step, from landing page to paywall, is there to do.
- Web paywalls: trials, plan structure and pricing, and what to approach differently on the web.
- Where to start: how to check whether your web funnel is built correctly, and what to change first to increase conversions.
Speakers
Cristian Rotari
Product Growth Consultant
A product growth consultant working end-to-end with mobile apps: web funnels, onboarding, paywalls, pricing, monetization, retention, winback, and lifecycle.
LinkedIn05.11.2026 at 5 PM CET
Web2App ≠ App Onboarding: Intent, Structure, Paywalls
Live Thursday, 5 November, 5pm CEST. Register to join — or get the recording straight to your inbox.