Latest episode
S1
E4
04.05.26
Why Your Paywall Is Too Beautiful to Convert
Hanna Grevelius (CPO at Bruce Studios) on why simpler — even "ugly" — paywalls often outperform polished ones, and how teams get misled by metrics.
Applica podcast
Growth by Design
Conversations about how the world's best apps grow – with the founders, product leaders, and growth teams behind them. Real systems, real experiments, real lessons.
About the show
Growth by Design is a podcast for founders, product leaders, and growth teams who want to understand how the world's best apps grow — intentionally, systematically, and sustainably.
We sit down with performance marketers, product builders, researchers, and founders to explore what actually works behind the scenes: the experiments, the systems, the failures, and the turning points.
No hype. No overnight success stories. Just real conversations about building apps that grow by design — not by chance.
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S1 E224.02.26
20K → 16M Installs: TikTok Mobile Growth Secrets
Anastasiia Avramenko on scaling an app from 20K to 16M installs with minimal spend — the systems, experiments, and lessons behind sustainable growth.
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S1 E128.01.26
Why Health & Fitness App Growth Is Harder Than It Looks
Vasyl Sergiienko (ex-Meta, Google) on why classic growth playbooks break in health & fitness — and what actually works instead.
