Applica podcast
Conversations about how the world's best apps grow – with the founders, product leaders, and growth teams behind them. Real systems, real experiments, real lessons.
Latest episode
15.07.26
In this episode of Growth by Design, we sit down with growth product manager Luke Longworth — an early Superwall adopter who's spent years optimizing paywalls and subscription funnels for apps big and small. No copy-this-paywall templates, no silver bullets. Just how experienced operators read the data, prioritize tests, and turn one screen into durable revenue.
Growth by Design is a podcast for founders, product leaders, and growth teams who want to understand how the world's best apps grow — intentionally, systematically, and sustainably.
We sit down with performance marketers, product builders, researchers, and founders to explore what actually works behind the scenes: the experiments, the systems, the failures, and the turning points.
No hype. No overnight success stories. Just real conversations about building apps that grow by design — not by chance.
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04.05.26
Hanna Grevelius (CPO at Bruce Studios) on why simpler — even "ugly" — paywalls often outperform polished ones, and how teams get misled by metrics.
24.02.26
Anastasiia Avramenko on scaling an app from 20K to 16M installs with minimal spend — the systems, experiments, and lessons behind sustainable growth.
28.01.26
Vasyl Sergiienko (ex-Meta, Google) on why classic growth playbooks break in health & fitness — and what actually works instead.
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