In this episode of Growth by Design, we sit down with Anastasiia Avramenko — a growth marketer who scaled an app from 20K to 16M installs with minimal spend.
No hype, no "overnight success" stories. Just real systems, experiments, and lessons behind sustainable growth.
How this growth actually happened (and why it wasn't 'just virality')
The first experiments that unlocked momentum
How to turn spikes into repeatable systems
TikTok for paid ads vs. organic content
Why some app categories struggle on TikTok
The challenge of monetizing Gen Z users
Building strong growth teams
Lessons from life in Portugal and learning to surf
Hanna Grevelius (CPO at Bruce Studios) on why simpler — even "ugly" — paywalls often outperform polished ones, and how teams get misled by metrics.
Vasyl Sergiienko (ex-Meta, Google) on why classic growth playbooks break in health & fitness — and what actually works instead.
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