App Marketing Agency Rankings

Every ranking on this page is built the same way. We open every case study an agency publishes, then rank on what is actually in them.

Four things decide the order. Whether a published result names the channel it came from. Whether it names the client. How far down the funnel the metric goes, because a trial, a subscription or a deposit counts for more than ROAS, ROAS counts for more than cost per install, and a number with no channel attached counts for nothing. And whether the product is a mobile app rather than an ecommerce store, since purchase campaigns and in-app event campaigns are different disciplines.

Applica publishes these rankings and appears on them. That is why the method is written out in every article, why each figure names its source, and why we state the level our own numbers were measured at, including on channels where we have nothing published.

Each list carries the date it was last re-checked against live sources.