Top 10 Best Telegram Ads Agencies in 2026

We reviewed 46 Telegram ads agencies, resellers and ad networks, read every case study we could reach, and checked every platform claim against Telegram's own pages. Fourteen of the 37 whose sites we could read in full publish any Telegram-attributed number at all. Six publish anything deeper than a click or a channel join. One publishes a revenue figure against a stated spend. And not one publishes a Telegram-attributed return on ad spend for a mobile app.

That distribution is not an accident, and the reason sits in the platform itself. The Telegram Ad Platform is a tool for creating sponsored messages in public one-to-many channels with 1,000 or more subscribers, and its own Statistics tab reports views plus the number of times a user joined your channel or started the bot after seeing the ad. Joins and bot starts are what the platform hands you, so joins and bot starts are what this market sells. Anything deeper is work you or your agency has to build.

For scale, Telegram's own ad platform page states that every month 1 billion Telegram users generate 1 trillion views in public broadcast channels. Read it as an inventory claim rather than a published audience metric: the page carries no date and no methodology, and Telegram's blog publishes no monthly active user figure at all. Pavel Durov's own channel referred to Telegram's billion-plus users on 31 August 2026, which is the dated cross-check.

TL;DR

• Telegram ads means sponsored messages, up to 160 characters, in public channels with 1,000+ subscribers, bought at ads.telegram.org. Telegram's own page says 50% of the revenue goes to the channel owners.
• The destination must be a Telegram link. Telegram states that all links must point to a channel or bot on Telegram and that links to external sites are not allowed. You cannot send a sponsored message straight to the App Store.
• Telegram publishes a 0.1 Toncoin minimum cpm and no minimum deposit at all. Every large minimum in this market is a reseller price, and reseller entry points in our pool ranged from $10 a day to $30,000 a month for access to the same inventory.
• Documented targeting is channel targeting. Topic targeting, language targeting and country targeting appear in reseller copy, not on ads.telegram.org.
• Of 37 companies whose sites we could read in full, 14 publish any Telegram-attributed figure, 6 publish past a click or a join, and 23 publish none.
• Telegram publishes no reseller list and no partner programme, so every official-partner badge in this market is self-reported and cannot be checked against anything Telegram publishes.
• Best for subscription apps: Applica. Only published revenue against spend: Evido. Only published install comparison: Magnetto. Most verifiable company in the pool: Admiral Media.

A telegram ads agency picks the channels, writes the 160 characters, manages the budget and the cpm, builds the path from the sponsored message to your product, sets up tracking with utm links or an MMP, and reports in cpm, ctr and cost per install or trial rather than in impressions. The path is the part most buyers do not expect, and which paid channels to run first sets out where a channel like this belongs in the sequence.

How we selected. Two questions. What does this company actually sell, and does it describe the platform the way Telegram documents it. There is no single best telegram ads agency in this market, so each entry says what it proves and who it is for. Then, how far down the funnel does its published, Telegram-attributed result go: revenue and payers count for more than roas, roas more than cpa or cpi, those more than ctr and cpm, and those more than channel joins and subscriber counts. Access type is recorded as each company states it, and we say plainly that none of it is verifiable, because Telegram publishes nothing to verify it against.

One finding shapes the whole list, and it applies to us too. Nobody in this market publishes a Telegram-attributed roas for a mobile app, Applica included. One company of the 37 publishes a Telegram-attributed install figure at all. Ten name mobile apps or Mini Apps as a served vertical, and the rest are built for crypto, web3, fintech and iGaming buyers. So this is a channel to test with instrumentation attached, not a channel anyone can show you a payback model for.

The practical problems are specific. Entry thresholds that differ by a factor of a hundred depending on which route you buy through. A 160-character text-first format with strict moderation and no creative to hide behind. Channel selection that depends on knowing the Telegram channel landscape in your market. Attribution that stops at a join unless you build past it. Agencies that quietly buy native posts in channels from admins instead of platform ads, which is a different product with different disclosure. And markets where Telegram's ad audience is simply too small to matter.

Below are the best telegram ads agencies for apps and digital products in 2026: ten companies worth a conversation, what each one actually proves, and who each one is for.

Three ways to buy, and why the price differs by 100x

This is the section to read before you talk to anyone, because the same inventory is sold three ways at wildly different prices.

Direct self-serve. Your own account at ads.telegram.org, opened with a Telegram account and a phone number. Telegram's documented terms: sponsored messages only, channels with 1,000+ subscribers, channel targeting, destinations limited to t.me links, a 0.1 Toncoin minimum cpm, no stated minimum deposit, and payment in cryptocurrency. Telegram's own pages are inconsistent on the name, with the home page saying Gram and the platform documentation pricing the floor in Toncoin. No fiat option appears anywhere on Telegram's public pages.

Resellers, self-described official. Companies selling access to euro, TON or Telegram Stars accounts that add fiat billing and, crucially, external URL destinations. Entry prices in our pool ran from $10 a day and $150 one-off up to $500 plus a commission of roughly 15% to 40% depending on the vendor and the vertical, with high-risk verticals priced higher. Telegram publishes no reseller list, so official is a claim, not a status.

Agencies. Teams buying inside a reseller's account or yours, adding channel selection, copy, tracking and reporting. Most publish no commission at all. One in this list names its own: €500 plus a 15% commission to the reseller above it, which is the most useful disclosure in the category.

The figures that circulate about direct contracts, including a threshold of around €2 million, appear only on reseller websites. They are not published by Telegram anywhere.

Why telegram advertising agencies matter in 2026

The top telegram ads agencies earn their place on three things: channel knowledge, copy discipline, and tracking built before launch.

The format gives you 160 characters and no pictures to hide behind. Copy and offer carry the whole ad. That makes Telegram unusually honest as a test of positioning, and unusually unforgiving.

Channel targeting is the skill. Telegram documents targeting by channel, which means the campaign is only as good as the list of telegram channels behind it. Topic targeting and language targeting appear widely in reseller marketing and are not documented on ads.telegram.org, so ask which of the two you are actually buying.

The destination rule changes the funnel. Telegram requires every link in a sponsored message to point to a channel or bot on Telegram and does not allow links to external sites. So the path to an app runs through telegram channels, telegram bots or a Mini App, or through a reseller account that adds external URLs. Telegram Mini Apps and bots also open conversion paths the ad platform itself does not measure. Plan that before you plan the creative.

Attribution stops at the join unless you build past it. The platform reports views, channel joins and bot starts. Cost per install and cost per trial are your own tracking work, through utm links on a web-to-app funnel or MMP links where a reseller account permits them.

Market fit decides everything. Telegram's ad audience is strongest outside the US. Across 46 companies, not one published a Telegram result in the United States, the United Kingdom or a top EU market. For a Tier-1 subscription app that is the single most important sentence in this article.

The best telegram ads agencies at a glance

Founded, team and HQ are as each company states them. In this category most publish very little, and where a field is blank the entry says so rather than filling it from a directory.

1. Applica: Telegram treated as a UA test, not a subscriber purchase

Applica is a mobile app growth agency for subscription apps in FinTech, WellTech and EdTech. Its position on Telegram is a sequencing position: this is a secondary channel, opened once Meta, Apple Ads and Google are stable and the payback window has room for a test that may not clear it. What Applica adds is the part the platform does not give you. Telegram reports views, joins and bot starts. A subscription app needs cost per trial and payback, and getting from one to the other is tracking work, not media work.

Founded 2022 · HQ London · Team 25+ specialists · Telegram specialties channel selection against the app's actual audience, the 160-character format tested as copy rather than creative, the path from sponsored message to app or web-to-app funnel, utm and MMP tracking built before launch, results read against Meta, Apple Ads, Google and TikTok

Access. No partner or reseller status, because Telegram publishes no programme to hold one under. A first test runs through the self-serve platform or a reseller account where external URLs are required, and we say which before the budget is committed.

What Applica publishes, with the channel and the client named

• NEMO, an investing app: cost per first-time deposit down 4x over seven months, 8x lower on Meta and 3x lower on Google Ads, across 700+ tested creatives
• Fabulous: +40% ARPU within four weeks of a web-to-app funnel audit and a new paywall strategy
• 7 Minute Workout: 201.2% total ARPU uplift and 50% ARR growth through disciplined paywall and pricing testing
• Workout for Women: 27x subscription growth and 5x lower cost per acquisition on web-to-web landing pages in four months

Why that is the relevant proof for this channel. None of it is Telegram, and the methodology note above states that nobody in this market publishes a Telegram-attributed roas for an app either. What the record demonstrates is the two competences a Telegram test actually needs: building and measuring a funnel between an ad and a paying user, and deciding on payback whether a channel stays. Across the 37 companies whose sites we could read in full, one published a Telegram install figure and none published a Telegram roas for an app, so adjacent proof measured at the payer level is the honest best available, and it is labelled as adjacent.

Recognition. Business of Apps Top App Marketing Company 2024. Clutch 5.0 from 19 reviews. $100M+ in ad spend managed, 10,000+ ads produced, 500+ growth experiments run and 50+ Tier-1 apps partnered.

Pricing model. A monthly fee plus a percentage of ad spend once media passes a threshold, with creative production included rather than billed per asset. Applica works with subscription apps from $100K MRR.

Best for: subscription apps that want Telegram tested properly, measured past the join, and sized honestly inside a wider plan.

2. Evido by Aitarget Group: the only published revenue against a stated spend

A reseller rather than a managed partner, and it says so: you get the account and the rates, and you run the campaigns yourself. It is also the only company in the entire category that publishes an itemised Telegram price sheet, and the only one whose published Telegram case reaches revenue.

Access type reseller, and it describes itself as a reseller rather than as an official partner · HQ Limassol, Cyprus · Founded not published · Team 15 certified specialists, stated · Markets UAE, Qatar, Saudi Arabia, India, Indonesia, Turkey, Latin America and Central Asia, with no US, UK or EU markets listed · Clutch no profile found

Its published case, a crypto exchange bot in February 2026: €13,338 in revenue on €2,407 of spend, stated as 421.23% ROMI, with 250 exchange applications, a cost per acquisition of €9.63, 3,797 bot starts at €0.63 each and a 2.56% click-through rate. The campaign itself was run by another team using the account, which is exactly the reseller model working as described.

Its price sheet is the thing to actually use: median text cpm by niche, from €1.19 for offers to €3.20 for catalogues, crypto at €2.42, video up to €5.35, with worked spend examples and a stated 10% reseller fee on TON.

Two caveats. The deep case exists only in Russian, so budget for translation if you want to show it internally. And the ROMI arithmetic on the page does not reconcile cleanly with the revenue and spend figures beside it, so quote the numbers as stated and do not recompute the percentage.

Best for: crypto, fintech and edtech buyers who want an account and a published rate card.

3. Magnetto: the only published Telegram-versus-Meta install comparison

The most full-stack operation in the category on Telegram alone: reseller accounts for agencies, Mini App advertising, negotiated channel placements and bot development, with named enterprise logos including OKX and Tonhub.

Access type reseller claiming official partner status and describing itself as the world's largest direct Telegram Ads seller · HQ Limassol, Cyprus and Mahé, Seychelles, per its own pages; no legal entity is published on its site · Founded not on its own site; Clutch lists 2021 · Team 200+ professionals, stated; Clutch band 50 to 249 · Markets 212 countries claimed, with published cases in Saudi Arabia and the EU · Clutch 5.0 from 3 reviews

Its Tonhub case is the single most useful published number in this category, and it is not flattering to the channel it sells. Telegram Ads converted 10% of clicks into installs, and 4% of clicks completed all registration steps. On the same funnel, Meta did 18% and 15%. An app marketer now has a ratio to budget against, which is more than anyone else in this market provides. A second case, Tayseer, reports 1.7 million impressions, 13,300 clicks, a €0.19 cost per click and a €1.50 cpm, and the page states that the download share cannot be isolated for Telegram.

The gap between claim and evidence is the widest here. World's largest and official partnership rest on three reviews, no founding year on its own site and no published legal entity. Its 43% of deposits figure belongs to channel and influencer placements rather than to platform ads. And it sells negotiated channel placements with no stated disclosure policy, which is worth asking about directly, since a paid post in a channel and a labelled sponsored message are different things for your brand and for the channel's audience.

Best for: enterprise fintech and crypto advertisers wanting ads, Mini Apps and channel placements from one vendor.

4. Trilokana Marketing: both billing rails, and a TON-denominated case

An agency rather than a reseller, and the only one that hands clients both Telegram billing routes, a euro account and a TON wallet, with a published country-by-country cpm table.

Access type agency operating both rails, with a self-asserted official partner claim · HQ Hyderabad and Vijayawada, India · Founded 2019 · Team not published · Markets India, MENA, South East Asia and Latin America; demonstrated geography is not Tier-1 · Clutch no profile found

Its published case, an education channel in the Indian NEET exam market, reports cost per follower down more than 88%, from 0.50 TON to 0.06 TON, with cost per acquisition falling from 0.12 to 0.05 TON and click-through rate rising from 1.8% to 2.7%.

Read that page carefully, because it contradicts itself in three places: the growth from 10 to 100 followers a day is labelled as 370% when the arithmetic gives roughly 900%, the cost per acquisition is stated two ways, and the conclusion claims 200 a day against a table showing 100. Cost per follower and cost per click are also used interchangeably elsewhere on the site, and its market count varies between 22, 23 and 30 across its own pages. Quote one figure from the page it appears on and do not combine them.

Best for: India, MENA and South East Asia app, bot and Mini App buyers paying in TON.

5. Admiral Media: the most verifiable company here, with nothing to show on Telegram

The only company in this review with a real published headquarters, a founding year on its own site, a substantial third-party review base and documented platform mechanics, and it is candid about the one thing that matters for a list ranked on results.

Access type agency buying on the self-serve platform, stated plainly · HQ Dubai, United Arab Emirates, with a remote team across 15+ countries · Founded 2019 · Team 10 to 49 per Clutch · Markets 35 markets overall; for Telegram it names MENA, Eastern Europe, Central Asia and South East Asia · Clutch 4.9 from 49 reviews, by far the strongest review base in this category · Budget minimum none stated

It publishes the mechanics other companies leave vague: minimum cpm, expected cpm ranges during the learning phase, a recommendation of 10 to 30 target channels, and MMP deep-link setup. It also states that it has not published a Telegram case study, and answers the question directly in its own FAQ with a plain no. Telegram is absent from its official partner list, which is accurate, since there is no such list to be on.

So the placement is honest about what it rests on. On published results this is a zero, and the companies below it in this list do publish Telegram numbers. It ranks fifth on verifiability, disclosure and documented process, and because Telegram sits inside a working Meta, Google, TikTok and Apple Ads practice rather than being the whole business.

Best for: crypto, fintech and community-game apps wanting Telegram tested inside a full UA stack.

6. TRAFFIX: cabinet-level reporting, and no disclosed jurisdiction

The only company publishing campaign tables straight from the ads.telegram.org interface, and the only one that segments its offer by billing rail, which is a real distinction in Telegram buying.

Access type self-described official reseller, with euro, TON and Stars accounts · HQ not published, and no legal entity, jurisdiction or named people appear anywhere on its site · Founded not published · Team not published · Markets 32 countries on the euro account, worldwide on TON · Clutch no profile found

Its published figures reach cost per subscriber: €0.64 on average, down from €1.10, a 42% improvement, with 72% of clickers subscribing and click-through rate moving from 2 to 3% up to 7.5%. Five cases, all with account screenshots, all with the client anonymous.

Two things to weigh. A no-hidden-commissions headline sits alongside its own terms, which list platform, agency and currency-conversion fees applied at top-up, so ask for the all-in number. And a company with no published country or legal entity is a procurement question before it is a marketing one.

Best for: crypto, fintech and trading advertisers who want to see the account rather than a summary.

7. TGM Agency: the most honest disclosure in the category

An agency that publishes exactly where it sits in the chain, which nobody else does: €500 plus a 15% commission to the reseller above it. It also publishes per-case ledgers with subscribers, exact budget and cost per subscriber across twenty cases.

Access type agency buying through a reseller, stated with the commission · HQ Ukraine, with no city or legal entity published · Founded not published; it describes working exclusively in Telegram since 2020 · Team not published · Markets Ukraine, Kazakhstan, Uzbekistan, the Middle East and Latin America · Clutch no profile found

Its deepest published figures are a cost per lead of 54 hryvnia across 3,411 leads on a stated budget, and subscriber acquisition at scale: 1,672,758 subscribers for €231,385, which is €0.14 each, and a second block of 1,073,348 at €0.16.

Two caveats. Its evidence is overwhelmingly Ukrainian regional media channels, so read the cost figures as market-specific rather than transferable. And channel-admin media buying across hundreds of channels sits on the same pages as platform ads with no labelling statement, so ask which product produced which number.

Best for: media and education advertisers buying regional audiences at volume.

8. RichAds: a different product, priced openly

Worth knowing precisely what this is, because it is not the Telegram Ad Platform. RichAds operates its own Mini App and bot network, buying inventory from app and bot owners directly rather than placing sponsored messages through Telegram.

Access type network with its own inventory · HQ Paphos, Cyprus, with a named legal entity, which is rare in this pool · Founded not published · Team not published · Markets 200+ countries claimed, with published cases mostly outside Tier-1 · Clutch no profile found

Its published Telegram case reports 129 registrations at a $14 cost per conversion on $1,800 of spend, a UK iGaming campaign with 2.8 million impressions, 196,000 clicks and a 7% click-through rate. It also publishes a real rate card with five formats, cpm and cpc ranges and daily volumes, with a $150 entry.

Two warnings a buyer should hear. The inventory is disclosed only as an encrypted whitelist, so you cannot see where your ads run. And a 7% click-through rate on tap-to-earn and clicker inventory is a quality signal pointing the wrong way, not a performance one. Its own pages elsewhere acknowledge that a meaningful share of clicks on this kind of inventory can come from scripts.

Best for: affiliate-style testing and cheap Mini App volume where you can tolerate opaque placement.

9. Adsly: dated benchmarks, with its own disclaimer attached

A reseller selling euro, TON and Stars accounts plus a reporting panel, and the only company that publishes dated account-level snapshots with an explicit caveat about what the numbers are not.

Access type self-described official partner, selling accounts · HQ Singapore, with a named legal entity · Founded the entity was incorporated in mid-2025, while the site describes working with advertisers since 2024 · Team not published · Markets every available Telegram Ads country, with Russia and Ukraine sold as separate accounts · Clutch no profile found

Its published snapshot reports 61,122 platform actions, a 69.64% click-to-action rate, 900,258 impressions, a 9.75% click-through rate and a 26.26 TON cpm, and then states in its own words that these are not verified player registrations, first deposits or revenue. It also publishes dated cpm benchmarks, including 3 October 2026 readings of €2.97 on the euro account, 0.90 TON and 395 Stars, and discloses that it excludes campaigns above a 25% click-through rate from those averages.

That disclosure discipline is unusual and it is why this ranks ahead of the last entry. The limits: the product line is weighted to gambling, adult and high-risk verticals, nothing in the offer is built for an app funnel, and the official partner claim is self-asserted like all the others.

Best for: advertisers who want published benchmarks and fast account access, in verticals the big platforms decline.

10. AdsGram: the lowest daily entry in the market, and no results at all

Both a reseller of official sponsored messages and the operator of its own Mini App and bot network, at the cheapest published entry anywhere, with mobile measurement partners named.

Access type self-described official reseller plus its own network · HQ not published, and no legal entity or founding year appears on its site · Team not published · Markets 213 countries claimed · Clutch no profile found

Its entry terms are the most accessible in this review: cpm from 0.10 USDT, a daily budget from 10 USDT, and a one-time 500 USDT deposit covering all geographies. It names AppsFlyer, Adjust and Kochava for measurement, which matters for an app test.

It publishes no client results of any kind, not even a click-through rate, only inventory claims. Its two main pages also contradict each other on which verticals it accepts, and it publishes no labelling policy for its native channel-post and bot-message formats. It ranks tenth because the access and the price are real and the evidence is absent.

Best for: the smallest possible first test, where the budget at risk is the price of finding out.

Two companies were left out for reasons worth recording. One publishes the deepest figures in the category, with ROMI between 199% and 350% and cost per subscriber per case, and ships its own attribution tool, but publishes no country, no legal entity and no named person, and its ROMI figures carry no attribution window. If anyone establishes its jurisdiction it would rank around third. A second sells Telegram social proofing, building channels with pre-populated subscriber counts so that early visitors see activity, which is a product we will not recommend regardless of its results.

How to choose a telegram ads agency

Which route are you buying. Direct self-serve, a reseller account, or an agency on top of one. Ask for the all-in cost: platform fee, reseller commission, agency fee and currency conversion. In our review, reseller entry points ran from $10 a day to $30,000 a month for the same inventory.

Platform ads or channel posts. A labelled sponsored message and a negotiated post from a channel admin are different products with different disclosure. Several companies sell both on the same page. Ask which one your budget buys and how it will be labelled.

Channel list, before the contract. Ask for the 10 to 30 channels they would target for your app and why. A telegram marketing agency that cannot produce that list for your market does not know your market.

Copy testing inside 160 characters. Ask how many variants they run and what they do about Telegram's moderation. There is no creative lever here, only language.

The path from ad to product. Given the t.me-only rule, ask exactly what the user sees after the tap: a channel, a bot, a Mini App, or an external landing page via a reseller account.

Tracking. Utm parameters at minimum, deep links into the app, an MMP where the route allows it, and a decision in advance about which number you will act on.

Scaling after the first list. Ask what scaling looks like once the 10 to 30 channels are exhausted, because channel inventory rather than budget is the ceiling here.

Placement experience. Ask which placements they have actually run: sponsored messages in channels, bot placements, Mini App inventory.

Reviews and reputation. Check Clutch and Sortlist, and weigh the review count rather than the score alone. In this pool one company has 49 reviews and most have none.

Market fit, answered with evidence. Ask for a published result in your market. If your market is the US, UK or top EU, expect not to get one, and treat an honest answer as the useful one.

Access claims. Telegram publishes no reseller or partner list, so an official badge cannot be checked. Across the wider pool of 37, five companies claimed official status, two stated plainly that they sit below a reseller, and one explicitly disclaimed any affiliation with Telegram. A telegram advertising agency that names its position in the chain is telling you more than one claiming the top of it.

Jurisdiction and ownership. Ask for the legal entity and the country. In this category that is not a formality: a majority of the companies we reviewed publish neither.

Comparison

Most telegram marketing agencies publish either an access claim or a result, rarely both, so the table below records only what each company puts in public.

Why app teams choose Applica for Telegram ads

Telegram opened when the core channels are already paying back, because a channel whose native reporting stops at a channel join needs instrumentation before it needs budget. Channel selection against the app's real audience rather than the biggest available channels. The 160 characters treated as a positioning test, with variants run against each other. The path from the sponsored message planned around Telegram's t.me-only rule, into a bot, a Mini App or a web-to-app funnel, decided before the copy is written. Utm and MMP tracking in place before the first impression, so the test ends in a number rather than a feeling. And Telegram sized inside a cross-channel plan with Meta, Apple Ads, Google and TikTok by a mobile user acquisition agency that treats performance marketing for mobile apps as one system, where Telegram competes for budget on the same payback terms as everything else.

Business of Apps Top App Marketing Company 2024. Clutch 5.0 from 19 reviews. $100M+ in ad spend managed, 500+ growth experiments run, 50+ Tier-1 apps partnered.

They showed a good blend of experience in the team setup, and the quick turnaround in activating campaigns was also impressive.

Pras Murukesvan, Growth Marketing Head, Nemo Money

See UA case studies or book a strategy call with Applica.

Conclusion

Telegram is the least transparent paid channel we have researched, and most of the opacity is commercial rather than technical. Telegram's own terms are published and simple: sponsored messages, 160 characters, channels above 1,000 subscribers, channel targeting, t.me destinations only, a 0.1 Toncoin minimum cpm and no minimum deposit. Everything above that, the minimums, the partner badges, the country cpm tables and the targeting options, comes from resellers rather than from Telegram.

So the useful questions are narrow. What is my all-in cost across every layer. Which channels, specifically. What does the user see after the tap, given that the ad cannot link to a store page. What will be tracked, and by what. And can you show me a result in my market, which for a Tier-1 app will usually be no.

Fourteen of the companies we reviewed publish any Telegram number. Six go past a click or a join. One publishes revenue against spend, and one publishes an install rate that happens to show Telegram converting at roughly half of Meta's on the same funnel. That is the real state of the evidence, and it is enough to plan a test with. It is not enough to plan a channel around.

Choose a Telegram partner that measures installs and revenue, not just impressions.

FAQ

What are the best Telegram ads agencies?

The best telegram ads agencies publish a number and name what produced it. On that test, Evido by Aitarget Group is the only one publishing revenue against a stated spend, Magnetto the only one publishing an install rate, TGM Agency the only one disclosing its own commission, and Admiral Media the most verifiable company in the category while stating openly that it has no Telegram case. Applica is for subscription apps that want the test instrumented past the channel join. If you are comparing on breadth rather than on Telegram alone, a telegram marketing agency that also runs channels and content may fit better than a pure media buyer.

How do Telegram Ads work?

Telegram ads are sponsored messages shown in public channels with 1,000 or more subscribers, created at ads.telegram.org. You write up to 160 characters, add a Telegram link, choose the channels, and set a cpm and a budget. Telegram states that 50% of the revenue goes to the owners of the channels where ads appear. Reporting shows views plus how many people joined your channel or started your bot after seeing the ad, and targeting is documented at the channel level.

What is the minimum budget for Telegram Ads?

Telegram publishes a minimum cpm of 0.1 Toncoin and no minimum deposit at all. The large minimums in circulation are reseller prices, not Telegram's: entry points in our review ranged from $150 and $10-a-day to $500 plus a commission, up to $30,000 a month for managed high-risk accounts, and the widely quoted figure of around €2 million for a direct contract appears only on reseller websites. Verify current terms at ads.telegram.org before you budget, because this is the part of the market that changes most often.

Do I need an official Telegram Ads reseller?

You need one if you require fiat billing or if your ad has to link to an external site rather than to a Telegram channel or bot, because Telegram's own platform permits neither. You do not need one to start: the self-serve platform opens with a Telegram account and a phone number. Be aware that Telegram publishes no reseller list and no partner programme, so official is a claim nobody can verify. Ask the reseller or telegram advertising agency for the tier, the commission and the legal entity in writing.

Can Telegram Ads drive app installs?

Indirectly, and this is the detail most buyers miss. Telegram requires every link in a sponsored message to point to a channel or bot on Telegram and does not allow links to external sites, so a sponsored message cannot send someone straight to the App Store or Google Play. The workable routes are a bot or Mini App that hands over the store link, a channel that does the same, or a reseller account that permits external URLs into a web-to-app funnel. One company of the 37 whose sites we could read publishes a Telegram-attributed install figure, and it shows Telegram converting clicks to installs at 10% against Meta's 18% on the same funnel.

Which Telegram ads agency can launch my campaign without a huge deposit?

Several, because the large deposits are reseller pricing rather than Telegram's. The cheapest published entry in our review is a one-time 500 USDT deposit with a daily budget from 10 USDT, and another network starts at $150. The self-serve platform itself has no stated minimum deposit and a 0.1 Toncoin minimum cpm. The trade-off is that the cheapest entries are also the ones publishing the least evidence, so decide whether you are buying a test or buying proof.

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