FinTechUser AcquisitionCreatives ProductionApp Store Optimisation
x4 Cost per Deposit decrease in 5 months
x8
700+
Cost per Deposit decreased on Meta
Ad creatives tested
We build growth systems for mobile teams
Applica is a mobile app growth partner that designs and operates growth systems to increase LTV and reduce CAC across product, marketing, and retention — not another agency selling tactics in isolation.
Growth results across competitive mobile markets
Mobile teams working with Applica achieve predictable growth by replacing fragmented tactics with structured systems — validated by 50+ Tier-1 apps across competitive US and EU markets.
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$13M+
Incremental revenue generated through system-level optimization
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50+
Tier-1 mobile apps partnered with Applica
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500+
Growth experiments designed and executed
Our services
A full-stack growth partner built around your product
Product growth
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Performance marketing
Build predictable, ROI-driven user acquisition systems for mobile apps across Meta, Google, TikTok, Apple Ads, and beyond.
Paid user acquisition Creative optimization Attribution accuracyMore details -
Creatives production
Produce and iterate performance-driven ad creatives based on data, channel mechanics, and continuous testing.
Ad creatives Creative testing Data-driven designMore details -
App store optimization
Increase discoverability across app stores and AI assistants through structured ASO, AEO/LLM optimization, and ongoing experimentation.
Keyword optimization ASO A/B testing AEO/LLM optimizationMore details
Product optimization
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Conversion rate optimization
Optimize user journeys to lift activation, conversion, and monetization — the strategy layer behind every product growth decision.
User journeys Funnel optimization Conversion testingMore details -
A/B testing & Data analysis
Validate product and growth decisions through controlled experiments, clean analytics, and statistically reliable analysis.
Experiment design Statistical analysis Hypothesis testingMore details -
Retention & Engagement
Turn downloads into loyal, returning users through lifecycle systems driven by behavioral insight and in-product communication.
Lifecycle design User retention Behavioral insightsMore details
Case studies
Growth systems in action
Explore how Applica designs and operates the systems behind mobile app growth that delivers predictable, defensible results in competitive markets.
TravelUser AcquisitionApp Store OptimisationCreatives ProductionMarket launch
How Applica Helped AirHelp Launch a Global Flight Tracking App
330,000
4,7
Downloads after launch
Average rating on app stores
Health & FitnessProduct OptimisationProduct Growth & Design
Increase ARR by 50% with disciplined testing
201.2%
50%
Total ARPU uplift
ARR growth
Explore 20+ success stories across multiple industries
All case studiesIndustries
Deep expertise across regulated and competitive industries
We design growth systems aligned with the regulatory, structural, and behavioral realities of each industry — from compliance-heavy FinTech to habit-driven WellTech.
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FinTech
Enabling performance in highly regulated, trust-sensitive financial products.
More detailsFinTech
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WellTech
Enabling sustainable monetization in trust-based, behavior-driven products.
More detailsWellTech
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EdTech
Enabling adoption and retention in education products with complex decision journeys.
More detailsEdTech
Our process
How we align strategy, execution and outcomes
A structured partnership built around measurable business outcomes — not isolated tactics or quarterly retainers.
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Discovery & context
We start with structured discovery — analyzing your data, current funnel, and performance context to identify the highest real opportunities.
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Strategic alignment
Together, we define strategic direction — setting focus areas, measurable targets, and clear prioritization frameworks.
- 3
Implementation partnership
We integrate into your existing structure, bringing expertise across product and marketing — without adding operational complexity.
- 4
Continuous learning loop
We operate a continuous learning loop — setting goals, validating decisions, and keeping feedback tight to ensure data-driven execution.
Stack & Partnerships
Built on trusted growth capabilities
The technology and partnerships behind how we design, test, and operate scalable, data-driven systems for mobile teams.
Insights
Practical insights from real product and marketing work
Frameworks, research, and lessons from the mobile app growth systems we operate with real teams — from strategy to execution.
Blog Acquisition
How Custom Product Pages (CPPs) Improve Apple Ads Performance: AirHelp Case Study
In this article, we deconstruct the impact of Custom Product Pages on Apple Ads. We will compare different CPPs and key metrics that were affected while they were live.
7 min read
Blog Acquisition
A/B Testing Creatives for ASO: Why It Matters and How to Do It Right
In today’s app business, winning on the app stores is no longer just about visibility, it’s about conversion. And conversion is driven by one thing above all: your creatives.
16 min read
Follow episodes featuring product leaders and growth teams to learn how mobile products are built and scaled.
What our clients say
Thanks to Applica's efforts, we have seen a 30% increase in product page views and downloads, as well as great improvements in revenue. The team is organized, communicative, and always hits their marks. Their cutting-edge technology usage and impressive work plans are hallmarks of their work.
Morgan Trudeau
CEO, Magnify Technologies
What our clients say
Applica brings structure and clarity to growth. Their experiments and analytics discipline helped us prioritize what actually moves retention and revenue.
Alex Rivera
VP Product, Northline Apps
What our clients say
From strategy workshops to hands-on execution, the collaboration felt like an extension of our team. Clear communication and measurable outcomes every quarter.
Jordan Lee
Head of Marketing, Pulse Labs
Let’s work together
Scale your business with Applica
What our clients say
Thanks to Applica's efforts, we have seen a 30% increase in product page views and downloads, as well as great improvements in revenue. The team is organized, communicative, and always hits their marks. Their cutting-edge technology usage and impressive work plans are hallmarks of their work.
Morgan Trudeau
CEO, Magnify Technologies
What our clients say
Applica brings structure and clarity to growth. Their experiments and analytics discipline helped us prioritize what actually moves retention and revenue.
Alex Rivera
VP Product, Northline Apps
What our clients say
From strategy workshops to hands-on execution, the collaboration felt like an extension of our team. Clear communication and measurable outcomes every quarter.
Jordan Lee
Head of Marketing, Pulse Labs