FinTechUser AcquisitionCreatives ProductionApp Store Optimisation
x4 Cost per Deposit decrease in 7 months
x8
700+
Cost per Deposit decreased on Meta
Ad creatives tested
Mobile app growth agency for subscription apps
Applica combines paid user acquisition, creative production, ASO, CRO and retention into one accountable system, measured on LTV, CAC and payback rather than on channel metrics.
Rated 5.0 on Clutch · 50+ Tier-1 apps · $100M+ ad spend managed
Growth results across competitive mobile markets
As a subscription app growth agency, we are judged on what the system returns, not on what any single channel reports. The numbers below come from 50+ Tier-1 apps in competitive US and EU markets.
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50+
Tier-1 mobile apps partnered with Applica
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5.0
Clutch rating from 19 verified reviews
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$100M+
Ad spend managed
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500+
Growth experiments designed and executed
Case studies
Growth systems in action
What a mobile growth agency looks like when acquisition, store and paywall are run against one revenue target. Every number below is published in full on its case page.
TravelUser AcquisitionApp Store OptimisationCreatives ProductionMarket launch
How Applica Helped AirHelp Launch a Global Flight Tracking App
330,000
4,7
Downloads after launch
Average rating on app stores
Health & FitnessProduct OptimisationProduct Growth & Design
Increase ARR by 50% with disciplined testing
201.2%
50%
Total ARPU uplift
ARR growth
WellTechConversion Rate OptimizationPaywall
Lifting ARPU by rebuilding the paywall and pricing
+40%
ARPU within four weeks
Explore 20+ success stories across multiple industries
All case studiesOur services
Mobile growth consulting services from first install to renewal
Six services, one model. We plan mobile growth consulting across acquisition, the store, the paywall and retention together, because moving one of them changes what the others are worth.
Product growth
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App performance marketing
Paid acquisition on Meta, Apple Ads, Google and TikTok, scaled against payback rather than install volume.
Paid user acquisition Creative optimization Attribution accuracyMore details -
Performance creative agency
Ad creatives briefed from user research, produced and tested until the winners cut your cost per subscriber.
Ad creatives Creative testing Data-driven designMore details -
App store optimization services
More organic installs from the App Store, Google Play and AI assistants, measured in search downloads rather than keyword positions.
Keyword optimization ASO A/B testing AEO/LLM optimizationMore details
Product optimization
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App conversion rate optimization
Onboarding, paywall and pricing tests that raise revenue per user, not just trial starts.
User journeys Funnel optimization Conversion testingMore details -
A/B testing & data analysis
Decisions settled by controlled experiments and clean data, so you stop paying for opinions.
Experiment design Statistical analysis Hypothesis testingMore details -
Retention & engagement
Lifecycle and CRM work that extends subscriber lifetime and lifts the LTV every acquisition decision depends on.
Lifecycle design User retention Behavioral insightsMore details
Not sure where your growth leaks?
Two free checks that take minutes and tell you whether the problem is the store page, the paywall or the payback window.
Industries
Deep expertise across regulated and competitive industries
As a consumer app growth agency we work across three verticals, because pricing, trial length and compliance differ in each.
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FinTech
Compliance limits what ads can promise, so the work shifts to creative volume and store conversion. For Nemo that cut cost per deposit on Meta by 8x.
More detailsFinTech
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WellTech
Habit products live or die in the first week, so onboarding and the paywall carry the economics. Fabulous added 40% to ARPU in four weeks.
More detailsWellTech
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EdTech
Long consideration cycles and seasonal demand mean paid and organic have to be planned together. Drops grew non-organic acquisition by 40% in one quarter.
More detailsEdTech
Our process
How we align strategy, execution and outcomes
An app growth consultancy that does not stop at the strategy deck. We write the plan and then run it alongside your team.
- 1
Discovery & context
We start with structured discovery — analyzing your data, current funnel, and performance context to identify the highest real opportunities.
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Strategic alignment
Together, we define strategic direction — setting focus areas, measurable targets, and clear prioritization frameworks.
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Implementation partnership
We integrate into your existing structure, bringing expertise across product and marketing — without adding operational complexity.
- 4
Continuous learning loop
We operate a continuous learning loop — setting goals, validating decisions, and keeping feedback tight to ensure data-driven execution.
Stack & Partnerships
Built on trusted growth capabilities
The tools and certified partnerships behind the work. Applica covers the cost of the stack inside the retainer.
- Clutch 5.019 verified reviews
- Top App Marketing CompanyBusiness of Apps 2024
- RevenueCat Certified PartnerSubscription monetization
- Growth by DesignOur podcast on YouTube and Spotify
Why Applica
Why subscription apps choose Applica
Most teams do not need another channel vendor. They need one team accountable for what the whole funnel returns. That is the difference between a mobile growth consultancy and a mobile app growth hacking agency that only buys media.
- 1
One team across acquisition and product
Paid, store and paywall sit with the same people, so a creative insight reaches the product and a paywall result reaches the bidding.
- 2
Experiments over opinions
500+ growth experiments designed and run. We test before we scale and we report what lost as well as what won.
- 3
Subscription economics first
Every engagement starts from what a user is worth, what they cost and how fast that cost comes back.
- 4
Embedded, not outsourced
We join your standups, your tracker and your reporting. You keep the knowledge when the engagement ends.
- 5
Tier-1 track record
50+ apps grown in the US, the UK and Western Europe, with case studies that publish revenue, not just installs.
Testimonials
What founders and growth leads say
Applica turned a complex, global launch into a clean win. Their pre-order, ASO, and paid mix delivered day-one discoverability, rapid traction across our priority markets, and 330,000+ downloads with excellent conversion and CPI – while keeping our Flight Tracker positioning clear and on-brand.
Ewa Tkaczyk Director of Ecommerce at AirHelp Applica have made significant strategic and tactical contributions, enhancing and optimizing our campaign performance across all channels with a keen focus on maximizing ROAS.
Frederik Cordes GM & CPO at Drops Insights
Practical insights from real product and marketing work
Frameworks and lessons from the work itself, written by the people who run it.
Blog Monetization
App Growth Strategy: Why You Need It, Action Plan to Build One
The mobile app market is growing exponentially, and with it comes an ever-increasing demand for apps across all industries.
8 min read
Blog Monetization
How to Choose a Product Growth Agency for Subscription Apps: A 2026 Buyer's Guide
The most expensive mistake when bringing in outside product help isn't picking the wrong vendor — it's picking the wrong category of partner.
14 min read
Blog Monetization
13 App Growth Metrics We Track, and So Should You
Tracking growth metrics is crucial for having a successful app; here are the ones we advise paying attention to.
7 min read
FAQ
Questions about working with an app growth agency
What does an app growth agency do?
It owns more than one channel. Instead of running only paid acquisition or only ASO, it connects acquisition, store conversion, onboarding, paywall and retention under one KPI model and is measured on LTV, CAC and payback. That is what mobile growth consulting services should mean in practice, rather than a deck per channel.
Which apps do you work with?
Post-PMF subscription and in-app purchase apps in FinTech, WellTech and EdTech, selling in Tier-1 markets, typically from $100K MRR.
Can we hire you for one service instead of the full stack?
Yes. Most engagements start with one service, usually paid acquisition or ASO, and widen once the first results land.
How is an app growth consultant different from an in-house growth team?
An in-house team owns the roadmap and the context. We bring senior specialists across UA, ASO, creative and analytics without you carrying all of those salaries, and we work inside your process rather than beside it.
How fast will we see results?
Store ranking changes usually show in four to eight weeks. Paid and paywall tests report inside the first month, though a reliable payback read needs a full cycle.
How do you price your work?
Engagements start at $5,000 a month. For creative production and user acquisition we work on a performance-based model, so the fee follows the budget we manage and the results it produces.
What do you need from us to start?
Access to your MMP and store consoles, your current paywall and pricing, and one person on your side who can make product decisions.
Client feedback
The quality of their work is the best I’ve seen. Thanks to Applica, I've seen a 30% increase in product page views and downloads, as well as great improvements in revenue.
Morgan Trudeau
CEO at Magnify Technologies
Client feedback
Applica has a quality team that truly wants to be an extension of our business.
Andy McBride
Owner at Meal Plan App
Client feedback
Applica Agency is more knowledgeable in this area than most other providers we've used in the past.
Michael Brandon
CEO of Slumber Group
Let’s work together
Scale your business with Applica
Client feedback
The quality of their work is the best I’ve seen. Thanks to Applica, I've seen a 30% increase in product page views and downloads, as well as great improvements in revenue.
Morgan Trudeau
CEO at Magnify Technologies
Client feedback
Applica has a quality team that truly wants to be an extension of our business.
Andy McBride
Owner at Meal Plan App
Client feedback
Applica Agency is more knowledgeable in this area than most other providers we've used in the past.
Michael Brandon
CEO of Slumber Group