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Webinar Upcoming 24.06.2026 at 17:00 CEST

Beyond UA: Using Apple Ads as Your App Store Testing Engine

Most teams still treat Apple Ads as a pure acquisition channel. In this panel, paid and ASO leaders from Applica — with independent growth consultant Nataliia Drozd — show how to turn it into the fastest A/B testing lab in app marketing, powering both paid and organic growth.

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What we will cover

  • Why Apple Ads is the best A/B testing lab in app marketing — not just a UA channel
  • The new surface area: March 2026 ad placements, faster rotation testing, Max Conversions bidding
  • How to actually set up a test — CPP variants, keyword-level targeting, geo allocation, time-to-significance
  • What to test first: a prioritization framework when bandwidth is limited
  • The most common A/B testing mistakes — premature stopping, optimizing for TTR alone, ignoring keyword intent
  • Counterintuitive CRO lessons — why conversion logic differs by app category
  • The feedback loop: moving a winning CPP from paid into organic via CPP keyword linking
  • The 2026 playbook — what every app team should do next week

Speakers

Natalia Drozd

Natalia Drozd

Marketing & Growth Lead · Independent Consultant

Growth Marketing Consultant with 8 years of experience driving user acquisition and revenue growth for subscription-based mobile apps. Specializes in the health & fitness and self-improvement sectors, with expertise in performance marketing and data analysis.

LinkedIn
Mykyta Haidaienko

Mykyta Haidaienko

ASO Lead at Applica

Leads ASO at Applica and has been pioneering how paid CPP testing feeds organic listing decisions. Focused on the loop between Apple Ads, Custom Product Pages, and organic visibility as app stores shift toward engagement-based ranking.

LinkedIn
Diana Daniuk

Diana Daniuk

User Acquisition Manager at Applica

Runs the Apple Ads accounts day-to-day, treating it as a live A/B testing environment. Brings the operator's reality: how tests get set up, prioritized, and read inside a real, scaling account.

LinkedIn
Luisa Ronchi

Luisa Ronchi

Host · Head of Marketing at Applica

Runs marketing at Applica, connecting paid UA, ASO, and conversion optimization into one system for mobile products. Hosts the conversation and keeps it grounded in what app teams can act on this week.

LinkedIn

24.06.2026 at 17:00 CEST

Beyond UA: Apple Ads as Your Testing Engine

Live Wednesday, 24 June, 5pm CET. Register to join — or get the recording straight to your inbox.