Blog Monetization
Event Tracking Accuracy: Why the Analytics Events You Trust Are Often Wrong
A trial_started event fires on paywall view instead of trial activation — the chart looks smooth, the number looks plausible, and a quarter of pricing decisions get made against a metric that quietly means something else. This piece explains why event definitions drift, why confidently wrong data is more dangerous than missing data, how the error compounds through experiments and ad algorithms, and the discipline that catches it before it ships another decision.
25 min read
