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Playbooks

Seasonal ASO Playbook

Get practical, data-backed guidance on how to adapt your app store listings for key holidays and seasonal campaigns, from Halloween to Easter, with real examples, testing ideas, and best practices.

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Built by an app marketing agency working with global mobile brands

  • logo
  • adjust
  • airhelp
  • amplitude
  • aphari
  • ads
  • ls
  • apstack
  • partner

What's inside

  • A full seasonal ASO calendar from Halloween to Easter

  • Visual guidance for icons, screenshots, CPPs, and in-app events

  • Platform-safe do’s & don'ts

  • Real-world examples from top apps

Playbook screenshot

  • A Seasonal ASO checklist you can reuse every season

Holiday-specific strategies for:

  • Halloween

  • Thanksgiving

  • Black Friday

  • Christmas & New Year

  • Valentine’s Day

  • Chinese New Year

  • Easter

Plan Seasonal ASO with Confidence

Whether you manage one app or a full portfolio, this playbook helps you plan seasonal ASO with confidence.

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Who it's for

  • App marketers & ASO managers

  • Growth & performance teams

  • Product marketing managers

  • Mobile founders & product leads

Seasonal demand plays a major role in many niches, but in every market, emotions are what truly sell. People’s moods and feelings drive powerful marketing, and they peak during specific seasons. Seasonal events and visuals alone can generate over 40% more installs.

Can you really afford to ignore that?

Mykyta Haidaienko

ASO Lead at Applica

Mykyta Haidaienko

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