How a self-care app received funding after Development and Design with Applica

Challenge

The client was looking for a reliable partner who could develop and successfully launch a mobile application on the iOS platform.

Solution

1. Planning

Since the client was interested only in the iOS app, Applica advised on the most efficient architecture structure and provided some low-fidelity design layouts of the MVP version.

2. Execution

Applica's team helped with best product practices: activation, monetization, and retention flows; also assisted with optimization of app store listings

Once the app was ready to launch, Applica helped set up complex analytics and tested the app on Tier 3 markets. After launch, Applica maintained customer support tickets and product backlog.

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Results

Alter Ego hit 1000 reviews, with 4.7 on average in the US.The app became ROI-positive in the 3rd month, with performance marketing support from Applica's team.

The Alter Ego app soon applied and won a local startup incubator, receiving $50,000 in marketing investments.