ShroomID, a mushroom-hunting app, helps its users identify mushrooms, providing AI and human predictions, as well as tons of specific data.
shroom.id
The challenge
Before they started working with Applica, ShroomID has already had paying customers who found value in the app. The main objective for ShroomID was to increase their ARPPU (average revenue per paying user).
Our approach
We combined a structured monetization audit with competitor benchmarking to pinpoint the highest-impact levers in ShroomID’s purchase journey. From there, we designed and shipped a revised pricing setup, then validated performance through clean before/after measurement focused on ARPPU.
Audit
Reviewed monetization performance across onboarding and paywall flow, then benchmarked pricing models and positioning against key competitors.
Define
Identified the highest-leverage opportunities in onboarding and pricing, and proposed a best-practice mobile pricing strategy tailored to ShroomID’s audience.
Implement
Rolled out the new pricing strategy in Adapty with Applica’s support, ensuring clean configuration and consistent user experience.
Measure
Compared ARPPU performance before vs. after release and validated the uplift over a 3-month period to confirm impact.
Stack & partnerships involved
The Result
+60% ARPPU
Increased after launching a new pricing strategy, measured over 3 months.
In 3 months of cooperating with Applica, the app found the strategy that brings the desired results.
Client feedback
Applica quickly brought structure to our monetization work – starting with a clear audit, competitive context, and a focused plan. They helped us ship a new pricing setup in Adapty and validate impact with clean measurement, so decisions weren't based on assumptions. In three months we achieved a repeatable process for improving pricing and onboarding going forward.
John Mushroom
CEO at Shroom
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