Challenge
With a strong value proposition and solid conversion rates, the app was performing well, but the team wanted to scale the app.
How do you scale growth and improve revenue for an app that already has strong conversion rates?
The goal was twofold:
- Drive more high-quality installs in the US
- Increase conversion by refining, not reinventing, what was already working
The app was only optimised for the EN-US locale, leaving massive discoverability gaps in the US App Store.
Solution
1. Discovery & Analysis
Our team conducted a full audit of the app’s existing metadata and performance. This included:
Deep competitor and feature analysis
Keyword gap research
Benchmarking the app’s positioning against top-performing apps in the health & wellness category
2. EN-US Keyword Optimisation
Applica optimised the app’s Title, Subtitle, and Keyword fields with fresh, high-traffic, relevant search terms to improve discoverability.
3. Cross-Locale ASO Strategy
To expand visibility in the US storefront, Applica deployed a cross-localisation strategy, optimising additional indexed locales that influence US keyword rankings but had no traffic or metadata yet, plus leveraged App Store search auto-suggestions (including the AI natural language that came with iOS 18.4).
New localisations were added to boost in English, US App Store:
Chinese (Simplified)
Chinese (Traditional)
Arabic
Vietnamese
Portuguese
Russian
Each locale was carefully crafted to reflect top-performing keywords in the UA, localised phrasing (AI natural language), and relevant feature/USPs highlights.
Additionally, Icons and Screenshots were updated with a winning A/B test, which led to additional conversion increase.
Before and After
Results
Keyword visibility in the US grew by 414%
The number of indexed keywords increased by 230%
Total downloads growth
In just two iterations, the Mediterranean Diet App saw a powerful uplift in both visibility and monetization, without altering its core product. This case shows the compounding impact of localized ASO done right.
Applica helped the team tap into underutilized growth levers in the US App Store — proving that even strong-performing apps can scale further with the right strategic optimization.
Total proceeds increase
+167%
Search downloads (US)
+101%
Revenue (US)
Client feedback
Applica has a quality team that truly wants to be an extension of our business.
Andy McBride
Owner at Meal Plan App
