Case studies

Predictable growth in practice

See how Applica teams scale across different verticals and stages — from market validation to compounding revenue.

Travel User Acquisition App Store Optimisation Creatives Production Market launch

How Applica Helped AirHelp Launch a Global Flight Tracking App

330,000

Downloads after launch

4,7

Average rating on app stores

Wellness Product Optimization Retention Monetization Lifecycle Communication

How Pulsetto Grew ARR 9x in a Year

ARR growth over the cooperation

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Beducated annual-anchored paywall on phone

Education Product Optimisation Paywall & Monetization

How Beducated Lifted Revenue Per User up to 47%

+47%

Revenue per user — Meta traffic

+27%

Revenue per user — organic traffic

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Wellness Product Optimization UX/Onboarding Product Growth

Rebuilding Alux's Onboarding to Prove Value Before the Paywall

+22%

Day-1 retention

+26%

Install → paid conversion

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Health & Wellness Product Optimization Research UX/Onboarding Paywall & Monetization

How Dwellspring Increased LTV by 40% at a Lower Price

+40%

Realized LTV per customer

~2.7x

to conversion

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Photo User Acquisition App Store Optimisation CPP Iteration Apple Search Ads

How Applica Scaled TouchRetouch Beyond Brand in Apple Search Ads

+53.3%

Spend

+41.3%

Revenue

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Real case studies, frameworks, and growth tactics — delivered monthly.

Travel User Acquisition App Store Optimisation Creatives Production

How a Navigation App Cut Cost per Purchase by 64%, CPA by 5%, and CPT by 11% with Applica

↓ 64%

Cost per purchase

↓ 45%

CPM

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Health & Fitness Product Optimisation Product Growth & Design

Increase ARR by 50% with disciplined testing

201.2%

Total ARPU uplift

50%

ARR growth

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Education User Acquisition Creatives Production App Store Optimisation

How Applica helped EF Hello to win the Apple App of the Year 2024 Award

350+

Tested creative concepts

2024

Apple App of the Year

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FinTech User Acquisition Creatives Production App Store Optimisation

x4 Cost per Deposit decrease in 7 months

Cost per Deposit decreased on Meta

700+

Ad creatives tested

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Health & Fitness User Acquisition Creatives Production App Store Optimisation

x27 More WoW Subscriptions & x5 Lower Cost Per Purchase with Applica in just 4 months

x27

Subscription Growth

Cost per Acquisition reduction

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Productivity Product Growth & Design Product Optimisation

Driving key metrics for Employee Link through smarter onboarding, activation, and paywalls

+35%

ARPU

+15%

Onboarding completion rate

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Health & Fitness App Store Optimisation User Acquisition Creatives Production

Boosting Downloads by 167% for a Mediterranean Diet App with ASO Cross-Localisation

+167%

Search downloads (US)

+101%

Revenue (US)

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FinTech Development

Invoice Ovaro - from competitor analysis to mobile app

iOS & Android

Release in stores:

5/5

Client satisfaction

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Education Product Growth

ASL Bloom – Sign Language Learning App, boosting conversion rate up 15%

+15%

Conversion Rate

+12%

ARPU

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Pet Care Product Growth & Design Product Optimisation

Paywall Optimization of Dog Training App Dogo: boosting ARPU by 13%

+9.5%

Conversion Rate

+13%

ARPU

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Health & Wellness Product Optimisation

Onboarding redesign leads to 20%ARPU Uplift

+23%

LTV

+15%

Trial start rate

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Peech: Text to Speech Reader app on phone

Productivity Product Growth & Design

How we optimised Peech's welcome screen to boost LTV by 30%

+30%

ARPU Uplift

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Health & Wellness App Store Optimisation Product Optimisation Development Product Growth & Design

How a self-care app received funding after Development and Design with Applica

143%

ROAS Day 7

1000+

Reviews, with 4.7 on average

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Health & Wellness Development Product Growth

Migration from UIKit to Swift UI for a journalling app with over 800.000 downloads

99,5%

Crush Free Rate

131%

LTV increase

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Lifestyle Development Product Growth & Design Product Optimisation

Swift Development & Design for Couples oriented app - Harp

+14,000

Monthly downloads

4,7

Rate

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Education User Acquisition App Store Optimisation

40% growth in non-organic user acquisition in one quarter

+40%

in non-organic users

62%

ARPU uplift

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ShroomID app preview over mushrooms and moss

Utility & Productivity Retention & Engagement

Pricing strategy rollout unlocked higher revenue per customer for ShroomID

+60% ARPPU

Increased after launching a new pricing strategy, measured over 3 months.

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Health & Wellness Product Growth Monetization

Increased ARPU by 52%: DSS Onboarding A/B Testing

+ 46%

conversion to purchase increased

53%

to ARPU

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Education Product Growth

Paywall Experiment with Drops

+ 9%

to ARPU

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WellTech Conversion Rate Optimization Paywall

How Fabulous added +40% to ARPU within 4 weeks of working with Applica

+40%

ARPU within four weeks

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Health & Wellness Performance Marketing

Added 50% to ARPU within 2 months of cooperation with Applica

+ 50%

to user LTV

80%

Allowed Notifications

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$13M+

Incremental revenue generated through system-level optimization

50+

Tier-1 mobile apps partnered with Applica

500+

Growth experiments designed and executed

Predictable growth in practice

How Applica Helped AirHelp Launch a Global Flight Tracking App

No case studies found

How Pulsetto Grew ARR 9x in a Year

How Beducated Lifted Revenue Per User up to 47%

Rebuilding Alux's Onboarding to Prove Value Before the Paywall

How Dwellspring Increased LTV by 40% at a Lower Price

How Applica Scaled TouchRetouch Beyond Brand in Apple Search Ads

Subscribe to the Applica Digest

How a Navigation App Cut Cost per Purchase by 64%, CPA by 5%, and CPT by 11% with Applica

Increase ARR by 50% with disciplined testing

How Applica helped EF Hello to win the Apple App of the Year 2024 Award

x4 Cost per Deposit decrease in 7 months

x27 More WoW Subscriptions & x5 Lower Cost Per Purchase with Applica in just 4 months

Driving key metrics for Employee Link through smarter onboarding, activation, and paywalls

Boosting Downloads by 167% for a Mediterranean Diet App with ASO Cross-Localisation

Invoice Ovaro - from competitor analysis to mobile app

ASL Bloom – Sign Language Learning App, boosting conversion rate up 15%

Paywall Optimization of Dog Training App Dogo: boosting ARPU by 13%

Onboarding redesign leads to 20%ARPU Uplift

How we optimised Peech's welcome screen to boost LTV by 30%

How a self-care app received funding after Development and Design with Applica

Migration from UIKit to Swift UI for a journalling app with over 800.000 downloads

Swift Development & Design for Couples oriented app - Harp

40% growth in non-organic user acquisition in one quarter

Pricing strategy rollout unlocked higher revenue per customer for ShroomID

Increased ARPU by 52%: DSS Onboarding A/B Testing

Paywall Experiment with Drops

How Fabulous added +40% to ARPU within 4 weeks of working with Applica

Added 50% to ARPU within 2 months of cooperation with Applica

Want similar results?
Let's map a growth plan for your product.

Predictable growth in practice

How Applica Helped AirHelp Launch a Global Flight Tracking App

Case studies

No case studies found

How Pulsetto Grew ARR 9x in a Year

How Beducated Lifted Revenue Per User up to 47%

Rebuilding Alux's Onboarding to Prove Value Before the Paywall

How Dwellspring Increased LTV by 40% at a Lower Price

How Applica Scaled TouchRetouch Beyond Brand in Apple Search Ads

Subscribe to the Applica Digest

More case studies

How a Navigation App Cut Cost per Purchase by 64%, CPA by 5%, and CPT by 11% with Applica

Increase ARR by 50% with disciplined testing

How Applica helped EF Hello to win the Apple App of the Year 2024 Award

x4 Cost per Deposit decrease in 7 months

x27 More WoW Subscriptions & x5 Lower Cost Per Purchase with Applica in just 4 months

Driving key metrics for Employee Link through smarter onboarding, activation, and paywalls

Boosting Downloads by 167% for a Mediterranean Diet App with ASO Cross-Localisation

Invoice Ovaro - from competitor analysis to mobile app

ASL Bloom – Sign Language Learning App, boosting conversion rate up 15%

Paywall Optimization of Dog Training App Dogo: boosting ARPU by 13%

Onboarding redesign leads to 20%ARPU Uplift

How we optimised Peech's welcome screen to boost LTV by 30%

How a self-care app received funding after Development and Design with Applica

Migration from UIKit to Swift UI for a journalling app with over 800.000 downloads

Swift Development & Design for Couples oriented app - Harp

40% growth in non-organic user acquisition in one quarter

Pricing strategy rollout unlocked higher revenue per customer for ShroomID

Increased ARPU by 52%: DSS Onboarding A/B Testing

Paywall Experiment with Drops

How Fabulous added +40% to ARPU within 4 weeks of working with Applica

Added 50% to ARPU within 2 months of cooperation with Applica

Want similar results? Let's map a growth plan for your product.

Want similar results?
Let's map a growth plan for your product.