Neome

Full Assistance in the USA Market Launch for Self-Care Growth App

Product & Marketing Growth

Neome, a self-care app, helps its users deal with and eliminate their negative subconscious using a specially trained chatbot.

Client

Neome

Website

neome.info

Services

Product & Marketing Growth

Project period

2022

The Challenge

Neome is a startup that was in the process of development when we started working with them. The main objective for Neome was launching onto the USA market, which they defined as the main one for the app.

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Applica has successfully launched a few startups, so their expertise was a fit. Neome faced challenges with deciding on the pre-launch phase activities, user acquisition, and product design.

"I was impressed with the Applica team's systematic approach and professionalism."

Daria Curamsina

CEO, Neome inc.

The Solution

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To reach maximum effectiveness, Applica performed three audits. The first one involved the Product & Design Team: they analyzed the inside of the app, its onboarding structure, and its features. As a result, they developed a new Neome onboarding structure and advised on the feature development.

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The second and third audits were performed by the Paid Acquisition and the ASO Teams and were focused on the audience & its avatars, Google Play & App Store performance.

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To check the marketing and product metrics, Applica assisted Neome in soft launching in Tier 3 countries. The Teams made the necessary improvements and performed the USA market launch.

The Result

~30%

App Store Click Rate

~2,5%

Ad Banners Click-Through

~$2

CPI

USA Market Launch

After conducting an aso audit and an app growth audit, Neome and Applica performed soft launches in Tier 3 countries. The results helped them adapt the app growth strategy for optimal mobile growth. The self care app USA market launch was successful with the App Store click rate of ~30%, the ad banners click-through rate of ~2,5%, and the CPI of ~ $2.

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The launch and Applica's guidance helped Neome understand its product-market fit, find its bottlenecks, improve its product and scale further.

CASE STUDIES

Our work speaks
for itself

Marketing

Drops (UA)

Drops, one of the leaders in the language learning niche, required a support with clear User Acquisition structure & creative production to drive profitable growth.

40x

in non-organic users

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Product growth

Web-2-app-funnels

Pricing strategy

Fabulous

Fabulous, a self-care app, is one of the biggest on the market is and helps build better habits and achieve personal goals.

+ 40%

to ARPU

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Product growth

Monetization

Onboarding optimization

FitMind

FitMind faced barriers to the consistency of the A/B testing process and the functioning of in-app events tracking. With Applica, they ran 5 A/B tests and got:

+ 50%

to user LTV

80%

Allowed Notifications

A/B tests

See Full Case Study