1. Planning
Applica conducted competitor and category research to understand the best practices for features, content, and user flow. Based on that, Applica suggested the infrastructure and MVP version.
The app was built on Swift UI following the best practices or scalability since the dev team had to make sure that the app would function on a 5X, 10X, and 1000X user scale. Along with the development, Applica contributed to user-friendly design and product flows to ensure the leading product KPIs would perform according to benchmarks in the Tier 1 market.
2. Execution
Once the development stage was over, Applica supported the app after launch by building a convenient customer support system and product backlog.