Harp
Development
UI/UX Design
Product Optimisation

Swift Development & Design for Couples oriented app - Harp

Development
UI/UX Design
Product Optimisation

Harp is an app that improves, mends, and jumpstarts relationships. Applica developed and launch the app to Tier 1 market

Client

Harp

Website

Services

Development, UI/UX Design, Product Optimization

Project period

2023-2024

The Challenge

<p>Harp is an app that improves, mends, and jumpstarts relationships.<p>

<p>The client approached us with an idea to build a couples-oriented app on iOS that will have a scalable infrastructure and get users' attention from Day 1 after launch. Besides development, the client was interested in the design and GTM strategy.<p>

They're highly adaptable to changing project requirements and market dynamics.
CTO, Harp Relationships

The Solution

<step-l>1<step-l><case-h3>Planning<case-h3>

<p>Applica conducted competitor and category research to understand the best practices for features, content, and user flow. Based on that, Applica suggested the infrastructure and MVP version.<p>

<p>The app was built on Swift UI following the best practices or scalability since the dev team had to make sure that the app would function on a 5X, 10X, and 1000X user scale. Along with the development, Applica contributed to user-friendly design and product flows to ensure the leading product KPIs would perform according to benchmarks in the Tier 1 market.<p>

<step-margin>——<step-margin>

<step-l>2<step-l><case-h3>Execution<case-h3>

<p>Once the development stage was over, Applica supported the app after launch by building a convenient customer support system and product backlog. <p>

The Result

+14,000

Monthly downloads

78,3%

ROAS Day 7 after launch

4,7

Rate

<p>Applica has successfully launched the app for the client, who now sees excellent user metrics related to engagement, session duration, and daily activity.<p>

<p>+48.6% LTV Growth<p>

<p>+14,000 monthly downloads<p>

<p>78,3% ROI on Day 7 within 2 months after launch<p>

<p>Successful paywall structure development and integration with +18.4% TLV Growth<p>

<p>The review rate on the App Store is 4.7 out of 5<p>

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Harp is an app that improves, mends, and jumpstarts relationships. Applica developed and launch the app to Tier 1 market

+14,000
Monthly downloads
4,7
Rate
See Full Case Study
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