Harp is an app that improves, mends, and jumpstarts relationships. Applica developed and launch the app to Tier 1 market
Client
Website
Services
Project period
<p>Harp is an app that improves, mends, and jumpstarts relationships.<p>
<p>The client approached us with an idea to build a couples-oriented app on iOS that will have a scalable infrastructure and get users' attention from Day 1 after launch. Besides development, the client was interested in the design and GTM strategy.<p>
<step-l>1<step-l><case-h3>Planning<case-h3>
<p>Applica conducted competitor and category research to understand the best practices for features, content, and user flow. Based on that, Applica suggested the infrastructure and MVP version.<p>
<p>The app was built on Swift UI following the best practices or scalability since the dev team had to make sure that the app would function on a 5X, 10X, and 1000X user scale. Along with the development, Applica contributed to user-friendly design and product flows to ensure the leading product KPIs would perform according to benchmarks in the Tier 1 market.<p>
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<step-l>2<step-l><case-h3>Execution<case-h3>
<p>Once the development stage was over, Applica supported the app after launch by building a convenient customer support system and product backlog. <p>
Monthly downloads
ROAS Day 7 after launch
Rate
<p>Applica has successfully launched the app for the client, who now sees excellent user metrics related to engagement, session duration, and daily activity.<p>
<p>+48.6% LTV Growth<p>
<p>+14,000 monthly downloads<p>
<p>78,3% ROI on Day 7 within 2 months after launch<p>
<p>Successful paywall structure development and integration with +18.4% TLV Growth<p>
<p>The review rate on the App Store is 4.7 out of 5<p>