All Categories
acquisition
activation
monetization
Retention

Insights & Advice
From Our Team

Top industry experts always have something to share. If you are looking to expand your knowledge, you are in the right place.

Acquisition

Top industry experts always have something to share. If you are looking to expand your knowledge, you are in the right place.

Activation

Top industry experts always have something to share. If you are looking to expand your knowledge, you are in the right place.

Monetization

Top industry experts always have something to share. If you are looking to expand your knowledge, you are in the right place.

Retention

Top industry experts always have something to share. If you are looking to expand your knowledge, you are in the right place.
All Categories
Tab
product
Tab
Tab
Performance Marketing for Mobile Apps: Best Channels in 2026
Acquisition
— 15 min read

Performance Marketing for Mobile Apps: Best Channels in 2026

Discover how top mobile apps are scaling growth in 2026 through performance marketing. Learn how Apple Ads, Meta, Google, TikTok, and Reddit help marketers go beyond installs to drive engagement, revenue, and efficiency across channels.

Discover

Acquisition

Best App Marketing Agencies in 2026: How to Choose the Right Partner
Acquisition
— 12 min read

Best App Marketing Agencies in 2026: How to Choose the Right Partner

Discover
How to Boost Downloads by 40% via Promotional Content
Acquisition
— 10 min read

How to Boost Downloads by 40% via Promotional Content

Discover
Performance Marketing for Mobile Apps: Best Channels in 2026
Acquisition
— 15 min read

Performance Marketing for Mobile Apps: Best Channels in 2026

Discover
App Funnel Strategies in 2023: a Step-by-Step Guide
Acquisition
— 8 min read

App Funnel Strategies in 2023: a Step-by-Step Guide

Discover
App Store Conversion Rate Optimization: How to Improve CTR with Creative A/B Testing
Acquisition
— 12 min read

App Store Conversion Rate Optimization: How to Improve CTR with Creative A/B Testing

Discover
Best Practices for App Metadata
Acquisition
— 5 min read

Best Practices for App Metadata

Discover
Fix Your Customer Lifecycle Funnel in 5 Steps
Acquisition
— 8 min read

Fix Your Customer Lifecycle Funnel in 5 Steps

Discover
How to Make a Mobile Marketing Strategy for an App
Acquisition
— 8 min read

How to Make a Mobile Marketing Strategy for an App

Discover
How to Reduce User Acquisition Costs for Mobile Apps
Acquisition
— 7 min read

How to Reduce User Acquisition Costs for Mobile Apps

Discover
How to Scale a Finance App Without Overspending
Acquisition
—15 min read

How to Scale a Finance App Without Overspending

Discover
User Acquisition Strategies for Mobile Games
Acquisition
— 6 min read

User Acquisition Strategies for Mobile Games

Discover
User Acquisition Strategy for Apps 101
Acquisition
— 13 min read

User Acquisition Strategy for Apps 101

Discover
Best App Marketing Agencies in 2026: How to Choose the Right Partner
Acquisition
— 12 min read

Best App Marketing Agencies in 2026: How to Choose the Right Partner

Discover
How to Boost Downloads by 40% via Promotional Content
Acquisition
— 10 min read

How to Boost Downloads by 40% via Promotional Content

Discover
Performance Marketing for Mobile Apps: Best Channels in 2026
Acquisition
— 15 min read

Performance Marketing for Mobile Apps: Best Channels in 2026

Discover
13 App Growth Metrics We Track, and So Should You
Monetization
— 7 min read

13 App Growth Metrics We Track, and So Should You

Discover
5 Tips to Boost User Activation
Activation
— 4 min read

5 Tips to Boost User Activation

Discover
A Guide to Building Your App's User Personas
Monetization
— 8 min read

A Guide to Building Your App's User Personas

Discover
App Funnel Strategies in 2023: a Step-by-Step Guide
Acquisition
— 8 min read

App Funnel Strategies in 2023: a Step-by-Step Guide

Discover
App Growth Strategy: Why You Need It, Action Plan to Build One
Monetization
— 8 min read

App Growth Strategy: Why You Need It, Action Plan to Build One

Discover
App Monetization Strategies for Android
Monetization
— 11 min read

App Monetization Strategies for Android

Discover

Activation

5 Tips to Boost User Activation
Activation
— 4 min read

5 Tips to Boost User Activation

Discover
First-time User Experience (FTUE)
Activation
— 10 min read

First-time User Experience (FTUE)

Discover
How to Build Product Walkthroughs for Your App
Activation
— 8 min read

How to Build Product Walkthroughs for Your App

Discover
How to Find User Activation Metrics for an App
Activation
— 5 min read

How to Find User Activation Metrics for an App

Discover
Onboarding UX: Provide a Better UX Experience
Activation
— 12 min read

Onboarding UX: Provide a Better UX Experience

Discover
Perfect Prompt: How to Make an ATT Prompt That the User Will Accept
Activation
— 7 min read

Perfect Prompt: How to Make an ATT Prompt That the User Will Accept

Discover
User Activation in Mobile: 5 Easy Steps
Activation
— 5 min read

User Activation in Mobile: 5 Easy Steps

Discover
What is User Activation in Mobile Apps?
Activation
— 5 min read

What is User Activation in Mobile Apps?

Discover

Use the Best Industry Knowledge and Make Your Growth Data-Driven

Get a quote

Monetization

13 App Growth Metrics We Track, and So Should You
Monetization
— 7 min read

13 App Growth Metrics We Track, and So Should You

Discover
A Guide to Building Your App's User Personas
Monetization
— 8 min read

A Guide to Building Your App's User Personas

Discover
App Growth Strategy: Why You Need It, Action Plan to Build One
Monetization
— 8 min read

App Growth Strategy: Why You Need It, Action Plan to Build One

Discover
App Monetization Strategies for Android
Monetization
— 11 min read

App Monetization Strategies for Android

Discover
Applica’s Experiment History Review Framework
Monetization
— 10 min read

Applica’s Experiment History Review Framework

Discover
Best Subscription Paywall Solutions for Apps
Monetization
— 8 min read

Best Subscription Paywall Solutions for Apps

Discover
Customer Journey Map Tutorial for Apps (So You Don't Get Lost)
Monetization
— 10 min read

Customer Journey Map Tutorial for Apps (So You Don't Get Lost)

Discover
Difference between ARPU & LTV
Mpnetization
— 6 min read

Difference between ARPU & LTV

Discover
Monetization
— 9 min read

Fake Door Testing: Reduce Risks, Build Efficiently

Discover
Future-Proof Mobile App Growth Strategies for 2023
Monetization
— 10 min read

Future-Proof Mobile App Growth Strategies for 2023

Discover
Guide to Product-Led Growth with Examples
Monetization
— 10 min read

Guide to Product-Led Growth with Examples

Discover
How to Kick Off Your Subscription Optimization
Monetization
— 8 min read

How to Kick Off Your Subscription Optimization

Discover
How to Monetize Your App: 13 Strategies
Monetization
— 13 min read

How to Monetize Your App: 13 Strategies

Discover
LTV Modeling Your App Deserves
Monetization
— 7 min read

LTV Modeling Your App Deserves

Discover
Mobile Paywall Design Best Practices
Monetization
— 9 min read

Mobile Paywall Design Best Practices

Discover
Mobile Paywall Examples that Convert
Monetization
— 8 min read

Mobile Paywall Examples that Convert

Discover
Mobile Product Monetization Strategies
Monetization
— 8 min read

Mobile Product Monetization Strategies

Discover
Why You Need a Product Growth Manager
Monetization
— 7 min read

Why You Need a Product Growth Manager

Discover

Retention

Customer Retention Strategies Examples for Apps
Retention
— 7 min read

Customer Retention Strategies Examples for Apps

Discover
How to Find Your Aha Moment and Optimize It
Retention
— 10 min read

How to Find Your Aha Moment and Optimize It

Discover
In-App Notifications & User Retention
Retention
— 9 min read

In-App Notifications & User Retention

Discover

Engagement

Performance Marketing for Mobile Apps: Best Channels in 2026
Acquisition
— 15 min read

Performance Marketing for Mobile Apps: Best Channels in 2026

Discover how top mobile apps are scaling growth in 2026 through performance marketing. Learn how Apple Ads, Meta, Google, TikTok, and Reddit help marketers go beyond installs to drive engagement, revenue, and efficiency across channels.

Discover
Best App Marketing Agencies in 2026: How to Choose the Right Partner
Acquisition
— 12 min read

Best App Marketing Agencies in 2026: How to Choose the Right Partner

Discover
How to Boost Downloads by 40% via Promotional Content
Acquisition
— 10 min read

How to Boost Downloads by 40% via Promotional Content

Discover
Performance Marketing for Mobile Apps: Best Channels in 2026
Acquisition
— 15 min read

Performance Marketing for Mobile Apps: Best Channels in 2026

Discover
App Funnel Strategies in 2023: a Step-by-Step Guide
Acquisition
— 8 min read

App Funnel Strategies in 2023: a Step-by-Step Guide

Discover
App Store Conversion Rate Optimization: How to Improve CTR with Creative A/B Testing
Acquisition
— 12 min read

App Store Conversion Rate Optimization: How to Improve CTR with Creative A/B Testing

Discover
Best Practices for App Metadata
Acquisition
— 5 min read

Best Practices for App Metadata

Discover
Fix Your Customer Lifecycle Funnel in 5 Steps
Acquisition
— 8 min read

Fix Your Customer Lifecycle Funnel in 5 Steps

Discover
How to Make a Mobile Marketing Strategy for an App
Acquisition
— 8 min read

How to Make a Mobile Marketing Strategy for an App

Discover
How to Reduce User Acquisition Costs for Mobile Apps
Acquisition
— 7 min read

How to Reduce User Acquisition Costs for Mobile Apps

Discover
5 Tips to Boost User Activation
Activation
— 4 min read

5 Tips to Boost User Activation

User activation helps to secure the user's data, identify the user, and provide a secure login.

Discover
5 Tips to Boost User Activation
Activation
— 4 min read

5 Tips to Boost User Activation

Discover
First-time User Experience (FTUE)
Activation
— 10 min read

First-time User Experience (FTUE)

Discover
How to Build Product Walkthroughs for Your App
Activation
— 8 min read

How to Build Product Walkthroughs for Your App

Discover
How to Find User Activation Metrics for an App
Activation
— 5 min read

How to Find User Activation Metrics for an App

Discover
Onboarding UX: Provide a Better UX Experience
Activation
— 12 min read

Onboarding UX: Provide a Better UX Experience

Discover
Perfect Prompt: How to Make an ATT Prompt That the User Will Accept
Activation
— 7 min read

Perfect Prompt: How to Make an ATT Prompt That the User Will Accept

Discover
User Activation in Mobile: 5 Easy Steps
Activation
— 5 min read

User Activation in Mobile: 5 Easy Steps

Discover
What is User Activation in Mobile Apps?
Activation
— 5 min read

What is User Activation in Mobile Apps?

Discover
Applica’s Experiment History Review Framework
Monetization
— 10 min read

Applica’s Experiment History Review Framework

A framework to properly evaluate your historical product experiments. Presented by our CEO, Sviatoslav Hnizdovskyi.

Discover
13 App Growth Metrics We Track, and So Should You
Monetization
— 7 min read

13 App Growth Metrics We Track, and So Should You

Discover
A Guide to Building Your App's User Personas
Monetization
— 8 min read

A Guide to Building Your App's User Personas

Discover
App Growth Strategy: Why You Need It, Action Plan to Build One
Monetization
— 8 min read

App Growth Strategy: Why You Need It, Action Plan to Build One

Discover
App Monetization Strategies for Android
Monetization
— 11 min read

App Monetization Strategies for Android

Discover
Applica’s Experiment History Review Framework
Monetization
— 10 min read

Applica’s Experiment History Review Framework

Discover
Best Subscription Paywall Solutions for Apps
Monetization
— 8 min read

Best Subscription Paywall Solutions for Apps

Discover
Customer Journey Map Tutorial for Apps (So You Don't Get Lost)
Monetization
— 10 min read

Customer Journey Map Tutorial for Apps (So You Don't Get Lost)

Discover
Difference between ARPU & LTV
Mpnetization
— 6 min read

Difference between ARPU & LTV

Discover
Monetization
— 9 min read

Fake Door Testing: Reduce Risks, Build Efficiently

Discover
Customer Retention Strategies Examples for Apps
Retention
— 7 min read

Customer Retention Strategies Examples for Apps

Among many mobile app retention strategies, it can be hard to find a fit. This article might help you decide.

Discover
Customer Retention Strategies Examples for Apps
Retention
— 7 min read

Customer Retention Strategies Examples for Apps

Discover
How to Find Your Aha Moment and Optimize It
Retention
— 10 min read

How to Find Your Aha Moment and Optimize It

Discover
In-App Notifications & User Retention
Retention
— 9 min read

In-App Notifications & User Retention

Discover
LET'S WORK TOGETHER

Start growing your business with Applica

We will help you define what is the area of biggest improvement in your individual case

Thank you for your application! We will contact you ASAP.

Oops! Something went wrong while submitting the form.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
about
Careers
Read more...

Full-cycle app growth partner

5.0 rating
services
Product-Minded Beginning
Mobile App Development Mobile App Design
User Oriented Product Optimization
Scale your app experiments Drive product growth
Product Growth Success
Performance Marketing App Store Optimization Creatives Production
No items found.
other
Sitemap Clutch Privacy Policy Terms & Conditions
company
About Us FAQ
other
Landing Pages Privacy Policy Terms & Conditions

© Applica, 2025