Travel User Acquisition App Store Optimisation Creatives Production
How a Navigation App Cut Cost per Purchase by 64%, CPA by 5%, and CPT by 11% with Applica
↓ 64%
Cost per purchase
↓ 45%
CPM
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Case studies
Predictable growth in practice
See how Applica teams scale across different verticals and stages — from market validation to compounding revenue.
Case studies
21 case studies found
Health & Fitness Product Optimisation Product Growth & Design
Increase ARR by 50% with disciplined testing
201.2%
Total ARPU uplift
50%
ARR growth
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Education User Acquisition Creatives Production App Store Optimisation
How Applica helped EF Hello to win the Apple App of the Year 2024 Award
350+
Tested creative concepts
2024
Apple App of the Year
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More case studies
Productivity Product Growth & Design Product Optimisation
Driving key metrics for Employee Link through smarter onboarding, activation, and paywalls
+35%
ARPU
+15%
Onboarding completion rate
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Health & Fitness App Store Optimisation User Acquisition Creatives Production
Boosting Downloads by 167% for a Mediterranean Diet App with ASO Cross-Localisation
+167%
Search downloads (US)
+101%
Revenue (US)
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FinTech Development
Invoice Ovaro - from competitor analysis to mobile app
iOS & Android
Release in stores:
5/5
Client satisfaction
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Education Product Growth
ASL Bloom – Sign Language Learning App, boosting conversion rate up 15%
+15%
Conversion Rate
+12%
ARPU
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Pet Care Product Growth & Design Product Optimisation
Paywall Optimization of Dog Training App Dogo: boosting ARPU by 13%
+9.5%
Conversion Rate
+13%
ARPU
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Health & Wellness Product Optimisation
Onboarding redesign leads to 20%ARPU Uplift
+23%
LTV
+15%
Trial start rate
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Productivity Product Growth & Design
How we optimised Peech's welcome screen to boost LTV by 30%
+30%
ARPU Uplift
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Health & Wellness App Store Optimisation Product Optimisation Development Product Growth & Design
How a self-care app received funding after Development and Design with Applica
143%
ROAS Day 7
1000+
Reviews, with 4.7 on average
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Health & Wellness Development Product Growth
Migration from UIKit to Swift UI for a journalling app with over 800.000 downloads
99,5%
Crush Free Rate
131%
LTV increase
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Lifestyle Development Product Growth & Design Product Optimisation
Swift Development & Design for Couples oriented app - Harp
+14,000
Monthly downloads
4,7
Rate
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Education User Acquisition App Store Optimisation
40x surge in non-organic user acquisition in 3 month
40x
in non-organic users
62%
ARPU uplift
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Utility & Productivity Retention & Engagement
Pricing strategy rollout unlocked higher revenue per customer for ShroomID
+60% ARPPU
Increased after launching a new pricing strategy, measured over 3 months.
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Health & Wellness Product Growth Monetization
Increased ARPU by 52%: DSS Onboarding A/B Testing
+ 46%
conversion to purchase increased
53%
to ARPU
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$13M+
Incremental revenue generated through system-level optimization
50+
Tier-1 mobile apps partnered with Applica
500+
Growth experiments designed and executed
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