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Case study FinTech Development
2025

Invoice Ovaro - from competitor analysis to mobile app

iOS & Android

Release in stores:

5/5

Client satisfaction

Invoice Ovaro preview
Invoice Ovaro app on phone

Challenge

Invoice Ovaro is a Invoice Maker App. A business invoice generator for small business owners and freelancers that lets you quickly create a document on the spot while with the customer.

‍Invoice Ovaro is a secure cloud solution. For security & peace of mind, all invoicing data is backed up on the cloud and available on any device through your secure login credentials.

Solution

Timeline

We paid special attention to each step, with an idea to create successful MVP version that will get traction right after launch.

‍Brand Guidelines

Understanding current design trends and user experience knowledge, we selected a bright and light design style. Our team conducted additional research to make sure the colours and visual components will stand out for a user.

Typography & Colors

User-friendly mobile app design

We delivered a harmonious blend of aesthetics and functionality, allowing user easily create their first invoices and get familiar with the functionality quickly.‍

User Flow

We applied a straightforward user flow that would minimise the time to start usage of the app and let you work with the main functionality right after opening the app.

‍Sign In, Sign Up

Presence of multiple options for sign-up drastically increases the conversion from App Open to Sign Up.

Forgot Password

For app like Invoice make security is one of the most important components, so all invoicing data is backed up on the cloud and available on any device through your secure login credentials.‍

Documents

We developed simple but convenient way to add and filter out the documents with modern approach to it.

User can easily navigate in the app right after onboarding, which will decrease the churn rate.‍

Add Document

Straightforward and clear process to add documents according to the company type and region ensures healthy retention and great results after app launch.

Results

We transitioned from competitor analysis to the final outcome, that you see today. Thanks to significant efforts invested by the team the end result fully satisfied everyone involved in the project.

The app was released in both stores and started getting early traction.

iOS & Android

Release in stores:

5/5

Client satisfaction:

Client feedback

Outstanding work – highly professional and reliable. They demonstrated the highest level of professionalism, expertise, and dedication. I highly recommend Applica and their team

Ken Hamilton

Founder at Invoice Ovaro

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