We reviewed 80 app marketing companies with US offices or proven results for US apps, compared their services, case studies and client reviews, and selected the top mobile app marketing agencies in the USA for 2027.
"In the USA" means one of two specific things in this list, and we say which one applies to every entry. Either the agency has a US office or a US legal entity, or it publishes verified results for apps in the us market. Six of the mobile app marketing agencies in the USA below have no US office at all and qualify on published US results, which is worth knowing before you sign a contract expecting a team in your time zone.
An app marketing partner does five things that an in-house team of two or three usually cannot do at once: paid user acquisition across Meta, Apple Ads, Google and TikTok, ASO, ad creatives production and testing, conversion and paywall work, and retention. The agencies worth paying for connect those five, because the handoffs between them are where most app budgets leak.
TL;DR
- Eighty app marketing companies reviewed, ten selected. The filters: a real agency rather than an ad network or software sold as a service, a US office or published US results, at least one case study with a number attached, and buyable today.
- "In the USA" means two different things here, and we say which applies to each entry. Six of the ten have no US office at all and qualify on published US results, which matters if you expect a team in your time zone.
- The ranking rule is how far down the funnel each agency's published results go, with a second axis for whether that result is attributed to the US. Both are in the comparison table, so you can check the order yourself.
- The US takes 42% of global app marketing spend and the growth behind it is iOS, while Android spend was flat last year. A US plan built on cheap Android installs is reading the wrong market.
- Pricing is mostly unpublished. Where it exists, entry points run from $4,000 a month to a $50,000 monthly ad-spend minimum. Ask what the fee does when spend doubles, and what is contingent on performance.
Our selection method had four filters. The agency had to be an agency, not an ad network, a demand-side platform or ASO software sold as a service. It had to pass the US presence test above. It had to publish at least one case study with a number attached. And it had to be buyable today, which turned out to matter more than expected. We also read Clutch and Business of Apps reviews for every entry, and we report review counts and award years rather than repeating the phrase "award-winning".
Then we ranked on a criterion we publish rather than hide: how far down the funnel each agency's published results actually go. A cost per subscriber, trial, deposit or payer ranks above ROAS, which ranks above a cost per install or acquisition, which ranks above an install count. The second axis is whether that deepest result is attributed to the United States. Both axes appear in the comparison table so you can check the order yourself.
Growing an app in the US is harder than in any other market for reasons that are structural rather than cyclical. Acquisition costs are the highest in the world, the audience skews to iOS where measurement has been constrained since App Tracking Transparency, creative fatigue on Meta and TikTok now runs in weeks rather than months, and the installs you buy do not convert into paying users at the rate your blended numbers suggest. Most teams respond by hiring one vendor for user acquisition, another for ASO and a third for product, then discover that nobody owns the number that matters. According to AppsFlyer, the United States commands 42% of global app marketing spend. Global user acquisition spend reached $78 billion in 2025, up 13% year on year and driven entirely by iOS, which surged 35% while Android stayed flat at minus 1%. In the US itself, iOS spend grew 25%. That is the market you are bidding into.
Below you will find ten agencies, what each one publishes, what each one does not, and a comparison table you can take into a vendor call.
Why US Apps Work With App Marketing Companies
Hiring senior user acquisition, ASO, creative and analytics talent in the US is slow and expensive, and most app teams need all four at a fraction of a full-time load each. That is the honest case for working with app marketing companies in the USA rather than building the function in house at seed or Series A scale.
Four capabilities are the ones teams actually buy:
- US cost structure fluency. Bidding against Duolingo, Calm and Headspace in US auctions is a different discipline from scaling in emerging markets. Agencies that have only run cheap-install geographies tend to misread US payback windows.
- Creative volume and testing speed. US performance on Meta and TikTok is a creative problem before it is a targeting problem. The practical question for any vendor is how many concepts they ship per week, how much UGC they produce in house, and how they decide what wins.
- Measurement after ATT. SKAN, a properly configured mobile measurement partner and web-to-app funnels are now prerequisites, not advanced topics. Ask whether these are named on a service page or only in a blog post.
- One plan across acquisition, store conversion and retention. The best mobile app marketing companies treat the App Store listing, the Google Play listing and the paywall as part of the acquisition funnel, because a 30% store conversion rate taxes every dollar of ad spend above it. According to Applica, this is the most common structural fault in a US growth stack: three competent vendors, none of whom owns the number between an impression and a paying subscriber.
Launching or scaling an app in the US?
Talk to Applica's team.
List of Top Mobile App Marketing Agencies in the USA
The ranking below follows the stated criterion: depth of published results first, US attribution of those results second, and type of US presence as the tiebreak, where a US office or legal entity ranks above results alone. These are the top mobile app marketing companies that survived it.
One thing the research surfaced is worth stating plainly, because it shapes the whole list. Of 80 agencies screened, 43 were excluded, and the most common reason was that the lists already ranking for this search pad themselves with ad networks, demand-side platforms and software presented as agencies: Liftoff, Moloco, Remerge, AppSamurai, Unity Ads and SplitMetrics all appear in competing listicles as if they were service providers you could hire. Three more names that circulate widely are no longer buyable as agencies at all. Bamboo's own site now states that it "no longer offers agency execution". Fetch's domain no longer resolves. Consumer Acquisition is a single page announcing that it is "now part of Brainlabs". We also found three silent domain moves that break any citation copied from an older list: App Growth Network now redirects to App Guardians, Dept moved from deptagency.com to dept.global, and growthrocket.com is a parked for-sale page.
TOP-3 at a glance
| No. | Agency | HQ | US Presence | Founded | Team Size | Core Expertise |
|---|---|---|---|---|---|---|
| 1 | Applica | London, UK | US clients and team, no US entity or office yet | 2022 | 25+ | Full-funnel growth for subscription apps |
| 2 | yellowHEAD | New York, NY (per Clutch) | US office, no address published on own site | 2013 | Clutch: 50 to 249 | Paid UA, ASO and creative for games and apps |
| 3 | Moburst | New York, NY | Five US offices | 2013 | Clutch: 50 to 249 | Mobile-first full-service digital marketing |
#1 Applica: Full-Funnel Growth for US Subscription Apps
Applica is a mobile-only growth partner for subscription apps, working across user acquisition, app store optimization, creative production, conversion rate optimization and retention as one plan rather than separate retainers. It is the only agency in this list that publishes a trial-level and a revenue-level result both attributed to the US market, which is why it ranks first on the stated criterion.
US presence: US clients and team, with no US entity or office yet. We state this directly because the same transparency is applied to every other entry.
Founded 2022 · London, UK · 25+ specialists · Clutch 5.0 from 19 reviews
Key Services
Paid UA on Meta, Apple Ads, Google and TikTok; app store optimization; ad creative production; conversion rate optimization including paywall testing; retention and lifecycle; A/B testing and data analysis. Measurement after ATT is named at service level, covering MMP setup, SKAdNetwork and web-to-app funnels, with attribution owned by us and the accounts owned by you.
Verticals
FinTech, WellTech and health, EdTech, with subscription monetization as the common thread.
Results
- Mediterranean diet app, US market. Search downloads up 167% in the US, revenue up 101% in the US, US keyword visibility up 414% and indexed keywords up 230%, achieved through EN-US metadata optimization plus a cross-localisation strategy that lifted US storefront rankings. See the US ASO case study.
- TouchRetouch, US branded Apple Ads. A feature-focused custom product page cut cost per trial by 32.6%, improved return on ad spend by 108% and reduced cost per install by 47.4% against the default product page. At account level, non-brand share of Apple Ads spend moved from 5.8% to 31.2% while revenue rose 41.3%. See the TouchRetouch case study.
- Workout for Women. 27x subscription growth and a 5x reduction in cost per acquisition on Web2Web landings in four months, with the US, Canada and Australia as the top-performing markets and 200+ creatives produced.
- NEMO. Cost per deposit reduced 8x on Meta and 3x on Google Ads across 700+ tested creatives.
Notable Clients
AirHelp, Drops, TouchRetouch by ADVA Soft, Workout for Women by Retrolabs, NEMO Money, Beducated, Pulsetto, Dogo.
Client Testimonial
They consistently flagged problems, a campaign drifting off target, a measurement discrepancy, before we spotted them ourselves.
Artem Khmil, CMO, ADVA Soft GmbH
Applica has a quality team that truly wants to be an extension of our business.
Andy McBride, Owner at Meal Plan App
Awards and Recognition
Business of Apps Top App Marketing Company 2024. Clutch 5.0 from 19 verified reviews.
Pricing Model
A fixed monthly retainer plus a percentage of media spend once paid media passes $30,000 a month. A revenue share option exists for early-traction apps, assessed separately through the growth partnership for app publishers route rather than offered as a standard engagement. The ASO tool stack is included.
Pros and Cons
Pros: the only US-attributed trial-level and revenue-level results in this list; one team across acquisition, store conversion and paywall; measurement after ATT named at service level; $100M+ in managed ad spend across 50+ Tier-1 apps and 500+ growth experiments.
Cons: no US entity or office, so legal and procurement sit in the UK; a 25-person team is smaller than the enterprise agencies here; the client base is subscription apps, so games publishers are a poor fit.
#2 yellowHEAD: Deep-Funnel Paid UA and ASO With a New York Base
yellowHEAD is a performance marketing agency covering paid ua, ASO, SEO, creative and programmatic. It publishes more market-labelled deep-funnel numbers than almost anyone else in this list, with the market attached to the metric itself rather than buried in the narrative.
US presence: a New York office, listed on its Clutch profile at 149 5th Avenue, though its own contact page publishes no address at all. Its own site does confirm a US branch, referring to a "VP of Growth in the US branch".
Founded 2013 · New York, NY per Clutch · Clutch: 50 to 249 employees · Clutch 5.0 from 12 reviews
Key Services
Paid user acquisition, app store optimization, conversion rate optimization (web-oriented), creative studio including an AI creative product. Retention and analytics are not sold as service lines.
Results
- "97% increase in FTD and 47% Drop in CPFTD from Oct to Dec 2025" for Stardust Casino, a first-time-depositor result in New Jersey and Pennsylvania.
- "17.2% Lower Cost Per Registration (US)", explicitly US-labelled, for BUFF.
- Organic installs up 230% on Google Play and 210% on iOS, both US-labelled, for Stardust Casino.
- For Curve, cost per first transaction at day 7 fell from £162 to £63, a 61% reduction, with install conversion rate moving from 6.38% to 10.96%. This is UK and EEA only.
Pros and Cons
Pros: deposit- and payer-level outcomes with absolute before-and-after values, genuine day-7 and day-30 ROAS reporting, and US labels attached directly to metrics. Clutch minimum project size is $5,000+, the lowest entry point here.
Cons: the portfolio is heavily weighted to mobile gaming, social casino and real-money gaming, where the money metric is a first-time deposit rather than a trial-to-paid subscription. No case study reports a trial, subscription or renewal metric for any subscription app. It sells no retention or lifecycle service. It runs an "Award-winning Marketing Agency" tagline on every page while its most recent dated award is 2023.
#3 Moburst: Mobile-First Full-Service With Real US Offices
Moburst is a mobile-first digital marketing agency with the strongest physical US footprint in this list: five offices across New York, San Francisco, Florida and Denver. It describes itself as "a digital full-service, mobile-first marketing agency" rather than mobile-only, and the service list confirms that, including website development, email, OTT and PR.
US presence: five US office addresses published on its own site, including 149 5th Avenue, New York and 600 California Street, San Francisco.
Founded 2013 · New York, NY · Clutch: 50 to 249 employees · Clutch 4.9 from 44 reviews
Key Services
Paid user acquisition and media buying, app store optimization, creative and content including UGC and video production, conversion rate optimization, business intelligence and analytics. Retention is absent as a service line.
Results
- For Abide, "reducing the overall cost per subscription by more than 75%". This is the subscription-level result most relevant to a subscription app, though the page names no market.
- For Reflect.ly, where Moburst states it "optimized the US GEO and English-speaking countries", it "lowered the average 'trial converted' cost by over $19" and achieved a 40% drop in down-funnel conversion costs.
- For Microsoft Copilot, iOS search installs rose 56% in the US, alongside gains in the UK, Japan and Australia.
- For Calm, organic installs grew 36% in six months.
Pros and Cons
Pros: a genuine cost-per-subscription outcome and a cost-per-trial-conversion outcome, explicit US install figures for a named enterprise app, 44 Clutch reviews at 4.9, and five real US offices for teams that want local presence.
Cons: across 45 published case studies, nearly every quantified result stops at installs, rankings, cost per install or acquisition, impressions or modelled media savings. The two subscription-level results carry no defined metric and no baseline, and the Abide case names no market, so there is no verifiable US-market subscription or revenue result. Retention is not offered. Several case studies contradict each other, including one page reporting both 27% and 61% organic download growth for the same client, and a "cost per install cut by 370%" claim that is arithmetically impossible.
#4 RocketShip HQ: Payer-Level Economics for Subscription Apps
RocketShip HQ is a mobile-only user acquisition and creative agency focused on subscription apps, and it is the only new entrant that publishes cost per paying user and cost per trial across its portfolio rather than install counts. It describes itself as a "Top mobile UA and performance creative agency".
US presence: both limbs. It publishes a US office address, "RocketShip HQ LLC, 1412 Broadway, 21st FL, MA124, New York, NY 10018", which is also a US legal entity, and it has US-market client work.
Founded: not published · Registered offices New York, NY and Tallinn, Estonia · 22 named team members listed · No Clutch profile exists
Key Services
Mobile user acquisition, creative strategy and production including UGC, app store optimization, and conversion work narrowly defined as "paywall optimization and web-to-app funnels". Retention and client-facing analytics are not named.
Results
- ASL Bloom: "75% better Cost per Paying User" and a "70% reduction in Cost per Trial".
- Parent Lab: "4x+ Lower cost per trial".
- Top Religious App: "App Store revenue improved by 200%".
- JobGet, a Boston-based app: "240% improvement in CPA" and a "117% increase in scale".
- Site-wide: "$100mm+ ad spend managed" and "100+ apps grown".
Pros and Cons
Pros: the deepest-funnel published evidence of any agency here apart from Applica, measured in cost per paying user and cost per trial, on subscription apps specifically. Paywall and web-to-app funnel work is named explicitly. It holds both a New York office and a US LLC.
Cons: the payer-level results do not state a market, so the US attribution sits only on shallower CPA figures. It publishes a $50,000 monthly ad-spend minimum and pricing from $7,500 a month, which rules out smaller apps. No Clutch profile exists at all, so there is no third-party review record to check the claims against.
#5 M+C Saatchi Performance: Enterprise Scale With US-Tagged Revenue Results
M+C Saatchi Performance is a growth marketing agency with a stated mobile specialty, part of the M+C Saatchi Group since 2010 and operating 13 offices. It is the largest organisation in this list by a wide margin and publishes more US-tagged case studies than anyone else here.
US presence: a New York office at 16 West 22nd Street, plus a Los Angeles office, alongside US-market published results. No US legal entity is named.
Founded 2006 · London, UK · Clutch: 250 to 999, with "more than 400 team members" in its Clutch profile · Clutch: no reviews yet
Key Services
Media buying, paid social, paid search, programmatic, app marketing, app store optimization, performance creative studio, and data and analytics including a proprietary platform. Conversion rate optimization and retention are not named.
Results
Eight of its 26 case studies are tagged "Market: US".
- Mobile Premier League, US: "2X increase in GMV/ User" and a "30% increase in ROAS Day 30".
- BevMo!, US: "2.7X Return on Ad Spend than target" and "200% Higher ROAS on Snapchat than target".
- TickPick, US: "+65% improved CPA" against a cost-per-web-sale goal.
- Headspace, a subscription app marketed across the US, UK, Canada, Australia, Germany and France: organic conversion rate improved 34%.
Pros and Cons
Pros: multiple published results for named US-market apps at revenue level, including gross merchandise value per user and day-30 ROAS. Roughly 300 named award entries from 2009 to 2026, with 51 wins claimed in 2025 alone. Deepest bench here for an app with enterprise procurement requirements.
Cons: it names neither conversion rate optimization nor retention. Its only subscription-app case reports store conversion rate and no subscriber, trial or revenue figure. Its Clutch profile carries zero reviews against a $50,000+ stated minimum. The award bodies are overwhelmingly APAC, India and Indonesia rather than US.
#6 ConsultMyApp: Deposit-Level US Results, No US Office
ConsultMyApp is an app-focused agency covering ASO, paid user acquisition and lifecycle work. It qualifies for this list purely on published US-market results, and those results run deeper than most.
US presence: published US results only. Its offices are London, Vancouver and Altshausen, and the trading entity is "Rhodes Consulting Limited (t/a as ConsultMyApp)", company number 10490546. There is no US office and no US entity.
Founded: Clutch gives 2016 · London, UK · Clutch 4.9 from 20 reviews
Results
- WynnBET, described on its own site as "a leading US mobile sports and casino betting app": "First Time deposit value increased by 45%" and "CPA (FTD) saw a 10x reduction". This is a deposit-level outcome on a US app, the deepest US-attributed result of any agency here other than Applica.
- Chegg: "In the US specifically, first-time downloads for iOS increased by 19% from Q4 of 2021 to Q4 of 2022".
Pros and Cons
Pros: a genuine payer-level result on a named US app, 20 Clutch reviews at 4.9, and app-only focus with lifecycle work included.
Cons: no US office, no US entity and no US time-zone coverage published, so a US team expecting overlapping hours should ask directly. Its strongest results sit in regulated gambling rather than subscription apps.
#7 Admiral Media: Revenue-Level US Result, Senior Team Model
Admiral Media is a performance marketing agency for apps and games, growing quickly in AI-assisted creative and media buying. It publishes a revenue-level US result and is explicit that it does not run a local office network.
US presence: published US results only. It is "a brand of MGD Marketing Management LLC", registered in Dubai, registration 2246692. Its own site states that engagements are run "by a senior team, not a local office network", and lists US cities as markets served rather than offices.
Founded 2019 · Dubai, UAE · Clutch 4.9 from 49 reviews
Results
- Inshallah: "+1,253% Revenue in the US", delivered through "A US launch plan that put community building first".
- Its broader portfolio reports cost per acquisition and cost per install improvements across apps and games.
Pros and Cons
Pros: a revenue-level figure attributed to the US market, 49 Clutch reviews at 4.9, which is the largest review base of the top seven, and a senior-only delivery model that avoids junior account handling.
Cons: no US office or legal entity, and the US revenue figure is a percentage uplift with no baseline, payer metric or time period published alongside it. Most of the rest of the portfolio reports cost per acquisition and cost per install rather than payer economics. Worth noting for transparency: Admiral Media is one of several agencies that rank themselves first in their own published listicles.
#8 Phiture: The Best Subscription Evidence, None of It US-Attributed
Phiture is a mobile-only growth consultancy and the only agency in this list that names all six core services. Its subscription-level evidence is the strongest of any agency we researched. The reason it sits eighth rather than second is specific and worth stating: not one of those deep results is attributed to the US market.
US presence: a New York City hub, listed under "Our Hubs" with no street address and no US entity named.
Founded 2016, Berlin · 100+ employees · Clutch 4.9 from 21 reviews · Clutch minimum project size $25,000+
Key Services
Paid user acquisition, app store optimization, creatives, conversion rate optimization, retention and CRM, and data and analytics including attribution modelling and MMP integration. All six are named, which is true of no other agency here.
Results
- Meditation Moments: "Cost per subscription dropped from €14 to €4.79, a -66% decrease".
- Invoice Simple: "increased the number of subscriptions purchased by 51%" while decreasing customer acquisition cost by 6%.
- Blinkist: users who received a particular campaign were "51% more likely to renew their subscription".
- SoloLearn: cost per install, cost per signup and cost per trial fell 49.94%, 47.21% and 40.18% respectively.
- Its US-stated cases stop higher up the funnel. Planta reports a 335% year-on-year install increase with the note that "The results of these US campaigns were tremendous". Clue reports a 7% US install uplift and a 35% CPA reduction.
Pros and Cons
Pros: cost per subscription, cost per trial, subscriptions purchased and subscription renewal all published, which no other agency here can match. Mobile-only, 100+ staff, and the full six-service set including retention and attribution.
Cons: every subscription-level result comes from a case study that does not state the market, while every US-stated case reports installs, a CPA or production counts. Clutch's $25,000+ minimum at a $200 to $300 hourly band is the most expensive here. Its homepage and about page disagree on experiments run per week, 500+ versus 100+.
#9 AppAgent: Strong Down-Funnel Reporting, Games Only
AppAgent is a mobile growth and creative agency that states its focus plainly: "Built Only for Mobile gaming apps". It reports genuine down-funnel outcomes, but every one of its 13 named clients is a game.
US presence: a US legal entity. It publishes a "US contracting entity: AppAgent, LLC, 16192 Coastal Highway, Lewes, Delaware 19958". The operating company is AppAgent s.r.o. in Prague.
Founded 2016 · Prague, Czechia · 40 specialists · Clutch 4.9 from 34 reviews · Clutch minimum project size $25,000+
Key Services
Paid user acquisition, app store optimization, creative program, player retention, and mobile marketing analytics including LTV and payback modelling. Conversion rate optimization is not named, though store-conversion testing sits under ASO and payer conversion under its revenue program, which does name subscriptions and passes.
Results
- Game of Words: "65% increase in revenue in four months", with "+57% new users in the US" stated separately.
- Marvel Puzzle Quest: "+101% ROAS", described as Android day-7 ROAS more than doubling year on year.
- Starborne: Frontiers: "30% ROAS at Day 7".
- BELLEMINT: "+29% uplift in Day 7 retention on paid channels".
- Star Stable: "54% increase in iOS conversion rate in the United States".
Pros and Cons
Pros: four ROAS figures, a revenue figure and a day-7 retention figure published, with retention and payer conversion named as service areas and a US contracting entity for procurement.
Cons: all 13 named clients are games, so a subscription app would be the first of its kind in the published portfolio. Both revenue figures leave in-app purchase versus subscription unstated, and no trial, subscriber or paywall metric appears anywhere. Its two published budget floors disagree by 3x, $10,000+ a month on the contact page against "at least $30K" on the growth program page.
#10 App Guardians: Retention and Subscription Revenue as Named Services
App Guardians, formerly App Growth Network, is a mobile-first agency and one of only two entries that names retention and a subscription revenue practice as standing service lines.
US presence: published US results, plus a Seattle location on its Clutch profile only. No US office appears anywhere on its own site and no US legal entity is named. We flag the discrepancy rather than resolve it in the agency's favour.
Founded 2018 · Vancouver, BC, Canada · Clutch: 10 to 49 employees · Clutch 4.8 from 31 reviews · Clutch minimum project size $10,000+
Key Services
Paid user acquisition, app store optimization, creative services, retention and CRM, and a dedicated Subscription Revenue Optimization line. Conversion work is folded into ASO and that subscription practice rather than sold separately.
Results
- Keap: "328% increase in ARPU (average revenue per user) within 4 months" and a "180% increase in app installs while decreasing churn from 30% to 25%". No market stated.
- Coin Splash, with the stated objective "To boost organic search traffic in the US market": "101% increase in global downloads".
- Franki, focused on "California and Texas markets": a 60% decrease in cost per install and a 40% decrease in signup CPA.
- ThinkUp: "we increased ThinkUp's ROAS by 83%".
Pros and Cons
Pros: retention, CRM and Subscription Revenue Optimization named as real service lines, a revenue-per-user result on a subscription-adjacent app, and 31 Clutch reviews at 4.8.
Cons: its explicitly US-scoped results are install- and CPI-level, so US subscription economics are not demonstrated. No US office on its own site and no US entity. Clutch's own review synthesis notes that clients felt its creative work, particularly screenshots and video, could improve. Its homepage reports 86% ROAS growth for the same engagement its case study reports at 83%, and its most recent named award is from 2021.
How to Choose Between App Marketing Companies in the USA
The criteria below are the ones that separate the best app marketing companies from the ones that simply buy media competently. They are also the criteria we used to rank this list, so you can apply them to any shortlist of your own. What makes the best mobile app marketing agencies different is rarely channel access, which everyone has, and almost always what they optimise to and whether they will show you the market behind the number.
Mobile-Only Focus vs General Digital Agency
A mobile-only agency lives inside the App Store and Play Store mechanics, store conversion rates, custom product pages and SKAdNetwork. A general digital agency brings broader channel reach but usually treats the app as one more destination. Ask what share of revenue comes from app clients, and check whether the ASO and app UA offer has its own service page or is bundled into a line like "SEO and ASO".
US Experience: US Clients, Time-Zone Overlap, US References
This is where the list above does most of its work. An agency with no US office can be excellent, and several here are, but you should know it before you expect same-day responses during US business hours. Ask for two US references in your vertical, and ask which market each published result came from. If a case study does not name a market, treat the number as unattributed.
Paid UA and ASO Under One Plan
Paid traffic lands on a store listing. If the listing converts at 25% and your competitor's converts at 40%, you pay a 60% premium on every install for the same ad spend. Agencies that run both see that tax; agencies that run one of the two usually do not.
Creative Production and Testing Velocity
Ask for concepts shipped per week, the win rate, and who owns the assets afterwards. Volume without a decision framework produces expensive noise, and a decision framework without volume produces nothing to decide between.
Retention and LTV, Not Only Installs
This is the single most useful filter, and it is why our ranking criterion is published rather than implied. From Applica's work with US apps, the gap between a cheap install and a paying subscriber is where most US budgets are lost, because US install costs are high enough that a weak trial-to-paid rate cannot be outspent. An agency optimising to cost per install will deliver cheap installs. An agency optimising to cost per payer, trial or subscriber will deliver revenue, and will talk about CAC payback rather than volume. Among mobile app marketing firms, the ones that publish payer-level numbers are a small minority.
Attribution and Measurement: MMP, SKAN and Web-to-App
Ask whether mobile measurement partner configuration, SKAdNetwork schema design and web-to-app funnel tracking are named on a service page. If they appear only in blog posts, they are content rather than capability.
Client Reviews and Reputation
Read Clutch and Business of Apps records, and note both the rating and the volume. In this list review counts run from zero to 49 for agencies of broadly similar size. Check review dates too: one agency here has a 4.9 rating where every review on the first page predates 2023.
Pricing Models: Retainer, Percentage of Ad Spend, Performance or Revenue Share
Most agencies publish nothing. Among those that do, entry points in this research ranged from $4,000 a month to a $50,000 monthly ad-spend minimum. Ask what the fee does when spend doubles, and whether anything is contingent on performance.
Red Flags
- Web and mobile generalists. If the homepage sells websites, SEO and app marketing with equal weight, app growth is unlikely to be where the senior people sit.
- No creative testing process. If nobody can describe how a winner is chosen, creative decisions are being made on taste.
- Outsourced media buying. Ask who actually sits in the ad accounts, and whether you keep ownership of the accounts and the data when the engagement ends.
Discuss Your US App Marketing Plan with Applica
App Marketing Companies Compared
The two right-hand columns are the ranking criterion, published so the order can be checked.
| Agency | HQ | US Presence | Mobile Focus | Services | Verticals | Team | Awards & Clutch | Pricing | Deepest Published Metric | US-Attributed? |
|---|---|---|---|---|---|---|---|---|---|---|
| Applica | London, UK | US clients and team | Apps only | UA, ASO, creatives, CRO, retention, analytics | FinTech, WellTech, EdTech | 25+ | Business of Apps Top App Marketing Company 2024; Clutch 5.0 (19) | Retainer + % of spend above $30k | US revenue +101%, US cost per trial -32.6% | Yes, both |
| yellowHEAD | New York, NY (Clutch) | US office, no own-site address | Apps and games | UA, ASO, CRO (web), creatives | Gaming, casino, fintech, dating | Clutch: 50 to 249 | App Growth Awards 2020, EMMA 2021; latest dated award 2023; Clutch 5.0 (12) | Not published, Clutch $5,000+ | FTD +97%, CPFTD -47% | Yes, NJ and PA |
| Moburst | New York, NY | Five US offices | Mobile-first, not mobile-only | UA, ASO, creatives, CRO, analytics | Enterprise, consumer, health | Clutch: 50 to 249 | MUSE Gold 2024, Effective Mobile Marketing 2023; Clutch 4.9 (44) | Not published, Clutch $5,000+ | Cost per subscription -75% | Partly |
| RocketShip HQ | New York, NY | US office and US LLC | Apps only | UA, ASO, creatives, paywall | Subscription, gaming, fintech | 22 listed | APS Berlin 2023; no Clutch profile | From $7,500/mo, $50k spend floor | Cost per paying user -75% | No |
| M+C Saatchi Performance | London, UK | New York and LA offices | Mobile specialty | UA, ASO, creatives, analytics | FinTech, eCommerce, gaming, travel | 400+ | Campaign Global Performance Agency of the Year, Silver 2025; Clutch 0 reviews | Not published, Clutch $50,000+ | GMV/user 2x, ROAS D30 +30% | Yes |
| ConsultMyApp | London, UK | US results only | Apps only | UA, ASO, lifecycle | Gambling, education, consumer | Not published | None named on its own site; Clutch 4.9 (20) | Not published | FTD value +45%, CPA(FTD) -10x | Yes |
| Admiral Media | Dubai, UAE | US results only | Apps and games | UA, ASO, creatives | Apps and games, broad | Not published | None verified; Clutch 4.9 (49) | Not published | Revenue +1,253% | Yes |
| Phiture | Berlin, Germany | New York hub | Apps only | UA, ASO, creatives, CRO, retention, analytics | Subscription, consumer, media | 100+ | Drum Best Independent Agency and App Promotion Summit Agency of the Year, no year stated; Clutch 4.9 (21) | Not published, Clutch $25,000+ | Cost per subscription €14 to €4.79 | No |
| AppAgent | Prague, Czechia | US LLC (Delaware) | Games only | UA, ASO, creatives, retention, analytics | Mobile games | 40 | App Growth Awards 2018 and 2020, per Clutch; Clutch 4.9 (34) | $10k to $30k/mo floor (conflicting) | Revenue +65%, D7 retention +29% | No |
| App Guardians | Vancouver, Canada | US results, Seattle per Clutch | Mobile-first | UA, ASO, creatives, retention, SRO | Health, fitness, fintech, gaming | Clutch: 10 to 49 | App Growth Awards 2021; Clutch 4.8 (31) | Not published, Clutch $10,000+ | ARPU +328% | No |
Read the last two columns together. Among these top app marketing companies, four publish a result at subscriber, trial, payer or deposit level, and only two of those attribute it to the United States. That gap is the practical reason US app teams end up disappointed by vendors who looked strong on paper: the impressive number came from a market, a vertical or a business model that was not theirs. The same caution applies to app marketing firms and app promotion companies that lead with download counts.
Why Choose Applica for App Marketing in the US
Applica is a mobile-only partner for subscription apps, and the case for working with us is the same criterion we used to rank everyone else.
We publish payer economics, attributed to the US. A 101% revenue increase and a 167% search download increase in the US market on the Mediterranean diet app. A 32.6% reduction in cost per trial in US branded Apple Ads campaigns on TouchRetouch. Those are trial- and revenue-level numbers with the market stated, and across the 80 agencies we screened for this list, almost nobody publishes both. If you are looking for the best app marketing agency on evidence rather than on claims, that is the test we would want to be judged on.
One plan across the funnel. User acquisition, app store optimization, creative production, conversion rate optimization and retention sit with one team, which means the store listing and the paywall are treated as part of acquisition rather than someone else's problem. If you only need one piece, our app marketing agency page covers the full scope, and our mobile user acquisition agency and app store optimization services pages cover the parts.
Measurement after ATT, named as capability. MMP configuration, SKAdNetwork and web-to-app funnels are part of the engagement, not a blog topic. Our Workout for Women work, 27x subscription growth and a 5x cost-per-acquisition reduction on Web2Web landings with the US among the top markets, is a web-to-app result.
Track record. $100M+ in managed ad spend, 50+ Tier-1 apps, 500+ growth experiments, 10,000+ ads produced, $13M+ in added client revenue, 25+ specialists, Clutch 5.0 from 19 verified reviews, and Business of Apps Top App Marketing Company 2024.
What clients say.
They consistently flagged problems, a campaign drifting off target, a measurement discrepancy, before we spotted them ourselves.
Artem Khmil, CMO, ADVA Soft GmbH
Applica has a quality team that truly wants to be an extension of our business.
Andy McBride, Owner at Meal Plan App
How engagements work. A fixed monthly retainer plus a percentage of media spend once paid media passes $30,000 a month, with the ASO tool stack included. For early-traction apps there is a separate revenue share route, assessed case by case through our app publishers programme rather than offered as a standard package.
We are a good fit for subscription apps at roughly $100K MRR and above in FinTech, WellTech and EdTech, whether you are a well-funded startup scaling a first paid channel or an enterprise team consolidating four vendors into one. We are a poor fit for games publishers and for teams that want installs bought cheaply without reference to payback. Among mobile app promotion companies, that narrowness is the point: it is what makes the payer numbers above possible.
Conclusion
Choosing between app marketing agencies in a market as expensive as the USA comes down to one question: what does the agency optimise to, and can it prove it where you operate? Every agency on this list was evaluated on mobile focus, verified US presence, published results, client reviews and transparency about pricing, and every claim above comes from the agency's own site or its Clutch profile.
The pattern across all 80 app marketing companies we screened is consistent. Plenty can buy installs in the US. Far fewer publish what happened after the install, and fewer still can point to the US market when they do. Three names that still circulate in competing lists cannot be hired at all, and six of the ten top mobile app marketing agencies here have no US office despite ranking in a US list, which is exactly the kind of detail a comparison should surface rather than smooth over.
Choose a partner that grows paying users in the US, not just installs.
Book a strategy call with Applica
FAQ
Which app marketing companies are best for an app launching in the USA?
For a subscription app launching in the US, the best app marketing agency is one that publishes payer-level results attributed to the US market, not just install volume. On that test Applica ranks first in this list, with a 101% US revenue increase and a 32.6% reduction in US cost per trial. RocketShip HQ is a strong alternative if your monthly ad spend will exceed $50,000, and Moburst suits teams that want a US office and enterprise-scale support. Ask any shortlist for the market behind each published number.
Which app marketing agencies are based in New York?
Among the best app marketing agencies covered here, Moburst publishes a New York office at 149 5th Avenue alongside four more US locations, RocketShip HQ operates as a US entity at 1412 Broadway, M+C Saatchi Performance has an office at 16 West 22nd Street, and yellowHEAD lists New York as its headquarters on Clutch. Phiture runs a New York hub without a published street address. Note that several mobile app marketing companies in the USA list a New York presence that appears only on a directory profile rather than on the agency's own site.
Which top app marketing agencies have a strong ASO focus?
Phiture, ConsultMyApp, Moburst and Applica all treat app store optimization as a core discipline rather than an add-on, and Phiture and Applica name ASO, paid UA and conversion work as one offer, which matters because paid traffic converts through the store listing. Gummicube is the most ASO-specialised agency we reviewed and is worth a look, but it does not appear in the ranking above: across a 15-case library it publishes no cost, revenue or subscriber figure and no case study that names the US as the market, so it cannot be assessed on this list's criterion. Applica's Mediterranean diet app case is a pure ASO result: 167% more US search downloads and 414% higher US keyword visibility, achieved through metadata and cross-localisation without changing the product.
Do app marketing agencies offer ROI-based or performance fees?
Rarely as a standard model, and most publish nothing about pricing at all. Among the top mobile app marketing companies in the USA reviewed here, the common structure is a fixed monthly retainer, sometimes with a percentage of ad spend above a threshold. Applica works on a retainer plus a percentage of media spend once spend passes $30,000 a month, and offers a separate revenue share route for early-traction apps, assessed case by case. RocketShip HQ publishes a $7,500 monthly starting fee with a $50,000 ad-spend minimum. Always ask what happens to the fee when spend doubles.
Which app marketing companies are best for ecommerce apps?
For ecommerce and marketplace apps, M+C Saatchi Performance has the most relevant published US evidence, including a doubling of gross merchandise value per user for Mobile Premier League and 2.7x return on ad spend for BevMo!, both tagged to the US market. Admiral Media and yellowHEAD also work across transactional apps. Agencies specialised in subscription apps, including Applica and Phiture, are a weaker fit for ecommerce, since their frameworks are built around trials, paywalls and renewals.
Who are the top mobile app marketing companies in the USA right now?
As of 2027, the app marketing agencies in the USA with the strongest verified US credentials are Applica, yellowHEAD, Moburst, RocketShip HQ and M+C Saatchi Performance. Applica leads on US-attributed payer economics, Moburst has the largest physical US footprint with five offices, M+C Saatchi Performance brings enterprise scale with eight US-tagged case studies, and yellowHEAD publishes the most market-labelled deep-funnel metrics. The right choice depends on your vertical, your monthly spend and whether you need a team in your own time zone.
