Challenge
FitMind faced barriers to the consistency of the A/B testing process and the functioning of in-app event tracking. The App also wanted to improve the app profits through the install-to-purchase conversion, engagement, and retention flows.
Solution
1. Planning
At the Audit stage, the Applica Team centered on the onboarding and monetization flows in meditation apps, specifically on paywalls, pricing, and plan durations.
To optimize the workflow and, initially, the performance, Applica prepared weekly analyzed insights and suggestions for mobile app revenues improvement.
2. Execution
Applica assisted in the A/B testing process implementation and gave additional proposals concerning revenue for apps for the App to take advantage of in the long run. To improve retention and install-to-purchase conversion, Applica checked and improved the current engagement flows and designed new push notifications and email strategies.
Results
Within two months of working with Applica, FitMind ran up to 5 A/B tests that helped decide on and implement winning changes to the App's flows. The conversion to the free trial increased from 10% to 15%, which led to a 50% improvement in the user LTV. Additionally, the number of users allowed notifications during onboarding went up from <10% to ~ 80%.
+ 50%
to user LTV
80%
Allowed Notifications
Client feedback
I liked that most insights came from their experience and competitive intelligence.
Liam McClintock
CFO & COO at FitMind
