Blog Acquisition
App Metadata Best Practices for the App Store and Google Play
Keep your metadata in order with these tactics:
17 April 2023 · 2 min read
Mobile App Growth Blog
This is where the Applica team writes up what happened in the accounts we run: what was tested, what the numbers did, and what we would do differently. Articles cover app store optimization, paid user acquisition across Meta, Apple Ads, Google and TikTok, ad creative testing, paywalls and pricing, retention, and the measurement layer underneath all of it.
It is written for growth leads, UA managers and founders of subscription apps who are judged on cost per paying user and payback period rather than on install volume. Most pieces carry a method you can run yourself rather than a summary of someone else's report.
Blog 
Blog Monetization
Difference between ARPU & LTV
The first step to optimizing your metrics is knowing exactly what they are.
17 April 2023 · 6 min read
Blog Monetization
Fake Door Testing: Reduce Risks, Build Efficiently
Fake door testing may seem risky, but when done right, it is an effective way to evaluate the performance of a website or app.
17 April 2023 · 9 min read
Blog Activation
How to Find User Activation Metrics for an App
See how to choose the metric for user activation that is right for your app.
17 April 2023 · 5 min read
Blog Monetization
LTV Modeling Your App Deserves
What is LTV? Why is it important? And how do you measure it?
17 April 2023 · 7 min read
Blog Monetization
Mobile Paywall Design: Best Practices & Examples (2026)
It’s just easier to make a great paywall with best practices and paywall examples.
17 April 2023 · 9 min read
Blog Activation
Perfect Prompt: How to Make an ATT Prompt That the User Will Accept
With the release of the App Tracking Transparency (ATT) prompt, many users are questioning how much of their data is being tracked and what kind of impact this will have on their online experience.
17 April 2023 · 7 min read
Blog Acquisition
User Acquisition Strategies for Mobile Games
No matter how fun a mobile game is, it needs an outstanding user acquisition strategy to perform well.
17 April 2023 · 6 min read
Blog Activation
User Activation in Mobile Apps: Metrics, Steps and Tactics
User activation can ultimately lead to increased customer loyalty. In this article, we will explore how you can effectively maximize customer engagement.
17 April 2023 · 5 min read
Blog Monetization
A Guide to Building Your App's User Personas
Building a persona of your user is not something you can avoid - it is inevitable at one point or another.
15 April 2023 · 8 min read
Blog Monetization
How to Kick Off Your Subscription Optimization
When launching a mobile app, it is crucial to prioritize your steps to get maximum impact. Sometimes, the first step might be testing the viability of user economics.
29 November 2022 · 8 min read
Blog Engagement
App Onboarding Experiments Analytics: A Guideline
Properly built end-to-end analytics are the foundation of conducting reliable tests. There are many approaches to building such systems, but one of the most common ones is proven to be the most effective.
3 November 2022 · 5 min read