Mobile App Growth Blog

This is where the Applica team writes up what happened in the accounts we run: what was tested, what the numbers did, and what we would do differently. Articles cover app store optimization, paid user acquisition across Meta, Apple Ads, Google and TikTok, ad creative testing, paywalls and pricing, retention, and the measurement layer underneath all of it.

It is written for growth leads, UA managers and founders of subscription apps who are judged on cost per paying user and payback period rather than on install volume. Most pieces carry a method you can run yourself rather than a summary of someone else's report.