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Aha Moment App Optimization

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CASE STUDIES

Our work speaks
for itself

Product growth
Onboarding optimization
Marketing
ASO

Deep Sleep Sounds

Deep Sleep Sounds is an app that helps people fall asleep by playing soothing sounds. DSS helps its users create healthier sleeping patterns.

+ 46%
conversion to purchase increased
53%
to ARPU
See Full Case Study
Product growth
Web-2-app-funnels
Pricing strategy

Fabulous

Fabulous, a self-care app, is one of the biggest on the market is and helps build better habits and achieve personal goals.

+ 40%
to ARPU
See Full Case Study
Marketing

Drops (User Acquisition)

Drops, one of the leaders in the language learning niche, required a support with clear User Acquisition structure & creative production to drive profitable growth.

40x
in non-organic users
See Full Case Study
Development
Product Optimisation
Product growth

Five Minute Journal

App development and maintenance, product growth for Five Minute Journal - a journaling app loved by over 1.8 million people worldwide.

99,5%
Crush Free Rate
131%
LTV increase
See Full Case Study
Product growth
Monetization
Onboarding optimization

FitMind

FitMind faced barriers to the consistency of the A/B testing process and the functioning of in-app events tracking. With Applica, they ran 5 A/B tests and got:

+ 50%
to user LTV
80%
Allowed Notifications
5
A/B tests
See Full Case Study
Product growth
Paywalls

Drops

Drops, one of the leaders in the language learning niche, had a request of improving the ARPU. After the needed tests were conducted, Drops achieved:

+ 9%
to ARPU
See Full Case Study
Pricing strategy
Product growth

ShroomID

ShroomID, a mushroom-hunting app, helps its users identify mushrooms, providing AI and human predictions, as well as tons of specific data.

+ 60%
to ARPPU
See Full Case Study

The Challenge of Aha Moment App Optimization

The challenge of aha moment app optimization can be daunting. Aha moments are those moments when a user discovers something in the app that they weren’t expecting and it causes them to have a “lightbulb” moment of discovery. App optimization involves making sure that users have a positive experience with the app by increasing engagement and improving usability and flow. When optimizing for aha moments, it’s important to consider the user’s journey through the app. This includes understanding the user’s motivations and goals, and then creating a path for them to reach those goals and have a rewarding experience. Ideally, the user should have a positive experience as soon as they open the app. This means making sure that all the features are easy to access, that the navigation is intuitive, and that the content is engaging. It’s also important to consider the user’s context. Are they using the app while they’re running errands, waiting in line, or relaxing in their home? Understanding the user’s context can help you create an experience that is tailored to their needs and helps them reach their goals quickly and easily.

Optimize Your Aha Moments

HOW WE WORK

Our 5-Step Approach to Aha Moment App Optimization

Let’s Start a Project
Let us nourish your dreams and handle your doubts.

Identifying Your Audience

Knowing the demographics, interests, and behaviors of your audience will help us tailor the app that is tailored to the users’ needs and interests.

Developing an App Strategy

The plan includes the features you want in the app, the messaging worth using, and the overall design.

Analyzing Your App Performance

By tracking user engagement, crashes, and user feedback, we can identify areas of improvement and make the necessary changes.

Optimizing Your App

Once areas of improvement are identified, we start making changes to optimize your app. This could include making changes to the user interface, adding new features, and improving the overall user experience.

Monitoring and Measuring

The last step in the optimization process is to monitor and measure the impact of the changes you have made. We monitor user engagement and feedback to track the effectiveness of the changes and make adjustments as needed.

Let’s Start a Project
It’s free, and takes less than a minute.
REVIEWS

Here's what our
customers say

Applica have made significant strategic and tactical contributions, enhancing and optimizing our campaign performance across all channels with a keen focus on maximizing ROAS.
Frederik Cordes
GM & CPO at Drops
40x
Paid user acquisition
"Applica led to a 7.26% increase in the ARPU in the US and a 12.56% increase outside the US. The number of win-back deals has increased by 27.37%"
Tadas Žiemys
CEO, Dogo App GmbH
20%
revenue increase
“Most eye-opening, Applica identified unprofitable campaigns that we’re losing our company money on.”
Huxley Seidman
CTO and Co-Founder of Slumber Group
46%
conversions to purchase increased
"They truly operate as a part of our team: Through thorough testing, Applica has found winning creatives with healthy CPI and CPT costs in specific markets"
Anna Trandasir
Head of Growth at EF Hello
80%
ad spend increase
"They're highly adaptable to changing project requirements and market dynamics"
Cheryl Kitchener
Founder of Unscripted Photographers App
180%
organic install growth
"The quality of their work is the best I’ve seen. Thanks to Applica, I've seen a 30% increase in product page views and downloads, as well as great improvements in revenue. ''
Morgan Trudeau
CEO at Magnify Technologies
30%
install rate increase
"We ran loads of AB tests, and many of them demonstrated the rise in key metrics. I was impressed with the knowledge and experience Applica brought to the partnership."
Andrey Paznyak
CEO at Peech
45%
revenue increase
"I liked that most insights came from their experience and competitive intelligence."
Liam McClintock
CFO & COO at FitMind
50%
revenue increase
"Their UI/UX suggestions were top-notch. I'm already seeing higher quality reviews and higher revenue."
Zack Holmes
CEO at ShroomID
+60%
revenue increase
“Applica Agency is more knowledgeable in this area than most other providers we’ve used in the past.”
Michael Brandon
CEO of Slumber Group
53%
ARPU growth
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making

Handling Aha Moment App Optimization

Once you’ve mapped out the user’s journey and created an engaging experience, track the user’s engagement and look for patterns in their behavior. This will help to determine which features are most successful in creating aha moments and identify areas for improvement. Finally, continually optimize the app with regular updates and changes. This way, you will ensure that the app stays up-to-date and that users have access to the latest features. Optimizing an app for aha moments can be a challenging process, but it’s one that is essential to creating a successful and rewarding user experience. By understanding the user’s journey and needs, creating an engaging experience, and tracking user engagement, you can take the user’s experience to the next level.

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