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App Activation Rate Optimization

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CASE STUDIES

Our work speaks
for itself

Marketing

Drops (UA)

Drops, one of the leaders in the language learning niche, required a support with clear User Acquisition structure & creative production to drive profitable growth.

40x
in non-organic users
See Full Case Study
Product growth
Web-2-app-funnels
Pricing strategy

Fabulous

Fabulous, a self-care app, is one of the biggest on the market is and helps build better habits and achieve personal goals.

+ 40%
to ARPU
See Full Case Study
Product growth
Monetization
Onboarding optimization

FitMind

FitMind faced barriers to the consistency of the A/B testing process and the functioning of in-app events tracking. With Applica, they ran 5 A/B tests and got:

+ 50%
to user LTV
80%
Allowed Notifications
5
A/B tests
See Full Case Study
Product growth
Onboarding optimization
Marketing
ASO

Deep Sleep Sounds

Deep Sleep Sounds is an app that helps people fall asleep by playing soothing sounds. DSS helps its users create healthier sleeping patterns.

+ 46%
conversion to purchase increased
53%
to ARPU
See Full Case Study
Product growth
Paywalls

Drops

Drops, one of the leaders in the language learning niche, had a request of improving the ARPU. After the needed tests were conducted, Drops achieved:

+ 9%
to ARPU
See Full Case Study
ASO
Marketing
Market launch

Neome

Neome, a self-care app, helps its users deal with and eliminate their negative subconscious using a specially trained chatbot.

~30%
App Store Click Rate
~2,5%
Ad Banners Click-Through
~$2
CPI
See Full Case Study
Pricing strategy
Product growth

ShroomID

ShroomID, a mushroom-hunting app, helps its users identify mushrooms, providing AI and human predictions, as well as tons of specific data.

+ 60%
to ARPPU
See Full Case Study

The Challenge of App Activation Rate Optimization

App activation rate optimization is a challenge that app developers and marketers face on a daily basis. It involves optimizing the user experience to ensure that users who download an app actually use it. App activation rate optimization requires a deep understanding of user behavior, motivations, and preferences. The challenge lies in finding the right combination of features, UX, and marketing strategy that will encourage more people to install and use an app. It’s also important to create a great first impression, as this will have a huge impact on whether someone will continue to use the app or delete it.

Optimize Your App Activation Rate

HOW WE WORK

5 Steps We Take For App Activation Rate Optimization

Let’s Start a Project
Let us nourish your dreams and handle your doubts.

Identify Low Activation Rate Areas

This can be done by analyzing user behavior data or running targeted surveys with users to find out what issues they are having.

Improve Onboarding Experience

We make the onboarding process simpler and more intuitive, add more visual cues to help guide users through the process, and provide helpful tips and tutorials.

Develop Incentives and Rewards

Offering incentives and rewards can be a great way to encourage users to activate and use the app. This can include offering discounts, giving away free features, or offering points for completing certain tasks.

Increase App Visibility

We do this by utilizing various marketing channels such as social media, influencer marketing, content marketing, and search engine optimization.

Monitor and Track Results

By monitoring and tracking results, we quickly identify areas that need to be improved upon and make necessary adjustments.

Let’s Start a Project
It’s free, and takes less than a minute.
REVIEWS

Here's what our
customers say

Applica have made significant strategic and tactical contributions, enhancing and optimizing our campaign performance across all channels with a keen focus on maximizing ROAS.
Frederik Cordes
GM & CPO at Drops
40x
non-organic user acquisition
“Most eye-opening, Applica identified unprofitable campaigns that we’re losing our company money on.”
Huxley Seidman
CTO and Co-Founder of Slumber Group
46%
conversions to purchase increased
"I was impressed with the Applica team's systematic approach and professionalism."
Daria Curamsina
CEO, Neome inc.
~30%
App Store Click Rate
"Their UI/UX suggestions were top-notch. I'm already seeing higher quality reviews and higher revenue."
CEO & Lead Developer, ShroomID
ShroomID
+60%
to ARPPU
“Applica Agency is more knowledgeable in this area than most other providers we’ve used in the past.”
Michael Brandon
CEO of Slumber Group
53%
ARPU growth
"I liked that most insights came from their experience and competitive intelligence."
Liam, CFO & COO
FitMind
50%
Improvement in the user LTV
"They kept things simple in terms of communication."
CEO, Alter Ego
~$2
CPI
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making

Handling App Activation Rate Optimization

In addition, app developers and marketers must consider the importance of personalization. By tailoring the experience to each user’s needs, developers can create an experience that will make users more likely to use the app and come back to it again. App activation rate optimization also requires a better understanding of the user journey. By understanding how users interact with the app, we can create a better experience that encourages users to stay engaged. App activation rate optimization is a complex challenge, but it is essential for developers and marketers to ensure that their apps are successful. With the right combination of features, UX, and marketing strategy, developers can optimize the user experience and increase their app’s activation rate.

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