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App Churn Optimization

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CASE STUDIES

Our work speaks
for itself

App
Development
UI/UX Design

Alter Ego

Alter Ego is a collection of mental models, frameworks, and thought exercises from the most significant thinkers who have ever lived.

143%
ROAS Day 7
1000+
Reviews, with 4.7 on average
See Full Case Study
Development
UI/UX Design
Product Optimisation

Harp

Harp is an app that improves, mends, and jumpstarts relationships. Applica developed and launch the app to Tier 1 market

+14,000
Monthly downloads
4,7
Rate
See Full Case Study
Development
Product Optimisation
Product growth

Five Minute Journal

App development and maintenance, product growth for Five Minute Journal - a journaling app loved by over 1.8 million people worldwide.

99,5%
Crush Free Rate
131%
LTV increase
See Full Case Study
Marketing

Drops (UA)

Drops, one of the leaders in the language learning niche, required a support with clear User Acquisition structure & creative production to drive profitable growth.

40x
in non-organic users
See Full Case Study
Product growth
Web-2-app-funnels
Pricing strategy

Fabulous

Fabulous, a self-care app, is one of the biggest on the market is and helps build better habits and achieve personal goals.

+ 40%
to ARPU
See Full Case Study
Product growth
Monetization
Onboarding optimization

FitMind

FitMind faced barriers to the consistency of the A/B testing process and the functioning of in-app events tracking. With Applica, they ran 5 A/B tests and got:

+ 50%
to user LTV
80%
Allowed Notifications
5
A/B tests
See Full Case Study
Product growth
Onboarding optimization
Marketing
ASO

Deep Sleep Sounds

Deep Sleep Sounds is an app that helps people fall asleep by playing soothing sounds. DSS helps its users create healthier sleeping patterns.

+ 46%
conversion to purchase increased
53%
to ARPU
See Full Case Study
Product growth
Paywalls

Drops

Drops, one of the leaders in the language learning niche, had a request of improving the ARPU. After the needed tests were conducted, Drops achieved:

+ 9%
to ARPU
See Full Case Study
ASO
Marketing
Market launch

Neome

Neome, a self-care app, helps its users deal with and eliminate their negative subconscious using a specially trained chatbot.

~30%
App Store Click Rate
~2,5%
Ad Banners Click-Through
~$2
CPI
See Full Case Study
Pricing strategy
Product growth

ShroomID

ShroomID, a mushroom-hunting app, helps its users identify mushrooms, providing AI and human predictions, as well as tons of specific data.

+ 60%
to ARPPU
See Full Case Study

The Challenge of App Churn Optimization

App churn optimization is the process of reducing the rate at which users discontinue using an app. It is a challenge since it requires a precise understanding of why users stop using the app; developing strategies to address those reasons can be complex. The first step in app churn optimization is to identify the reasons why users are leaving the app. This can range from technical issues such as bugs and slow loading times to dissatisfaction with the content or features. It is important to look at both quantitative and qualitative data to get a solid understanding.

Optimize Your App Churn

HOW WE WORK

5 Steps We Take Working on App Churn Optimization

Let’s Start a Project
Let us nourish your dreams and handle your doubts.

Analyze User Behavior

We determine which users are at risk of churning. We do this by tracking user activity and looking for patterns that indicate user disengagement.

Identify Churn Risk Factors

We look at user feedback and deduct reasons for them to stop using the app.

Develop Retention Strategies

These strategies are tailored to the identified factors and address the needs of the users.

Implement Retention Strategies

We use push notifications, emails, rewards, and other methods to reach out to users and encourage them to stay.

Measure and Refine

By tracking user activity and looking for trends that indicate improvements or further areas for optimization we measure the success of the strategies and adjust them as necessary.

Let’s Start a Project
It’s free, and takes less than a minute.
REVIEWS

Here's what our
customers say

They kept things simple in terms of communication.
CEO, Alter Ego
They're highly adaptable to changing project requirements and market dynamics.
CTO, Harp Relationships
Applica have made significant strategic and tactical contributions, enhancing and optimizing our campaign performance across all channels with a keen focus on maximizing ROAS.
Frederik Cordes
GM & CPO at Drops
40x
non-organic user acquisition
“Most eye-opening, Applica identified unprofitable campaigns that we’re losing our company money on.”
Huxley Seidman
CTO and Co-Founder of Slumber Group
46%
conversions to purchase increased
"Their UI/UX suggestions were top-notch. I'm already seeing higher quality reviews and higher revenue."
CEO & Lead Developer, ShroomID
ShroomID
+60%
to ARPPU
“Applica Agency is more knowledgeable in this area than most other providers we’ve used in the past.”
Michael Brandon
CEO of Slumber Group
53%
ARPU growth
"I liked that most insights came from their experience and competitive intelligence."
Liam, CFO & COO
FitMind
50%
Improvement in the user LTV
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making

Handling App Churn Optimization

We develop strategies to address the issues that are causing app churn. Depending on the case, this can include improving the user experience by fixing bugs and optimizing loading times, adding new content and features to keep users engaged, and providing better customer support. Additionally, it can involve implementing new marketing strategies to drive more users to the app. App churn optimization is a challenging process, but it is essential for any app looking to increase user retention and engagement.

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