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App Landing Page Optimization

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CASE STUDIES

Our work speaks
for itself

Marketing

Drops (UA)

Drops, one of the leaders in the language learning niche, required a support with clear User Acquisition structure & creative production to drive profitable growth.

40x
in non-organic users
See Full Case Study
Product growth
Web-2-app-funnels
Pricing strategy

Fabulous

Fabulous, a self-care app, is one of the biggest on the market is and helps build better habits and achieve personal goals.

+ 40%
to ARPU
See Full Case Study
Product growth
Monetization
Onboarding optimization

FitMind

FitMind faced barriers to the consistency of the A/B testing process and the functioning of in-app events tracking. With Applica, they ran 5 A/B tests and got:

+ 50%
to user LTV
80%
Allowed Notifications
5
A/B tests
See Full Case Study
Product growth
Onboarding optimization
Marketing
ASO

Deep Sleep Sounds

Deep Sleep Sounds is an app that helps people fall asleep by playing soothing sounds. DSS helps its users create healthier sleeping patterns.

+ 46%
conversion to purchase increased
53%
to ARPU
See Full Case Study
Product growth
Paywalls

Drops

Drops, one of the leaders in the language learning niche, had a request of improving the ARPU. After the needed tests were conducted, Drops achieved:

+ 9%
to ARPU
See Full Case Study
ASO
Marketing
Market launch

Neome

Neome, a self-care app, helps its users deal with and eliminate their negative subconscious using a specially trained chatbot.

~30%
App Store Click Rate
~2,5%
Ad Banners Click-Through
~$2
CPI
See Full Case Study
Pricing strategy
Product growth

ShroomID

ShroomID, a mushroom-hunting app, helps its users identify mushrooms, providing AI and human predictions, as well as tons of specific data.

+ 60%
to ARPPU
See Full Case Study

The Challenge of App Landing Page Optimization

The challenge of app landing page optimization is to create a page that captivates users and encourages them to download the app. For this to be successful, a good landing page must include a compelling headline, engaging visuals, a clear call to action, and a succinct description of the app’s features and benefits. Furthermore, landing page optimization requires a keen understanding of user behavior, as well as the ability to effectively target different audiences with tailored messaging. In order to optimize a landing page for maximum conversions, we help you have the right analytics and testing tools in place. This includes tracking user clicks and scroll paths, as well as testing different layouts, headings, and calls to action. Additionally, it is important to monitor user feedback and reviews to identify any areas that could be improved. App landing page optimization requires an understanding of best practices for SEO and keyword optimization.

Optimize Your App Landings

HOW WE WORK

Our 5-Step Approach to App Landing Page Optimization

Let’s Start a Project
Let us nourish your dreams and handle your doubts.

Establishing Goals

We consider the purpose of the page and what the desired outcomes are. Are you looking to increase downloads, create awareness, or increase engagement?

Defining the Audience

Are you targeting users in a specific region, age group, gender, or profession? Knowing the audience will let us tailor the page to their needs.

Designing

We work on the layout, colors, and font size. We also craft a call-to-action (CTA) so users know what the next step is.

Testing and Optimizing

We test different versions of the page and see which one performs better. Make adjustments to the design to see if it improves the performance.

Measure Results

We track the metrics such as page views, downloads, clicks, and conversions over time. Adjust the page as needed based on the metrics.

Let’s Start a Project
It’s free, and takes less than a minute.
REVIEWS

Here's what our
customers say

Applica have made significant strategic and tactical contributions, enhancing and optimizing our campaign performance across all channels with a keen focus on maximizing ROAS.
Frederik Cordes
GM & CPO at Drops
40x
non-organic user acquisition
“Most eye-opening, Applica identified unprofitable campaigns that we’re losing our company money on.”
Huxley Seidman
CTO and Co-Founder of Slumber Group
46%
conversions to purchase increased
"I was impressed with the Applica team's systematic approach and professionalism."
Daria Curamsina
CEO, Neome inc.
~30%
App Store Click Rate
"Their UI/UX suggestions were top-notch. I'm already seeing higher quality reviews and higher revenue."
CEO & Lead Developer, ShroomID
ShroomID
+60%
to ARPPU
“Applica Agency is more knowledgeable in this area than most other providers we’ve used in the past.”
Michael Brandon
CEO of Slumber Group
53%
ARPU growth
"I liked that most insights came from their experience and competitive intelligence."
Liam, CFO & COO
FitMind
50%
Improvement in the user LTV
"They kept things simple in terms of communication."
CEO, Alter Ego
~$2
CPI
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making

Handling App Landing Page Optimization

Creating a successful app landing page is a complex process that requires a deep understanding of user behavior, SEO, and digital marketing - and as a growth team, we can help you with that. By optimizing a landing page with the right visuals, messaging, and calls to action, companies can maximize their chances of achieving the desired conversions.

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