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App LTV Optimization

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CASE STUDIES

Our work speaks
for itself

Marketing

Drops (UA)

Drops, one of the leaders in the language learning niche, required a support with clear User Acquisition structure & creative production to drive profitable growth.

40x
in non-organic users
See Full Case Study
Product growth
Web-2-app-funnels
Pricing strategy

Fabulous

Fabulous, a self-care app, is one of the biggest on the market is and helps build better habits and achieve personal goals.

+ 40%
to ARPU
See Full Case Study
Product growth
Monetization
Onboarding optimization

FitMind

FitMind faced barriers to the consistency of the A/B testing process and the functioning of in-app events tracking. With Applica, they ran 5 A/B tests and got:

+ 50%
to user LTV
80%
Allowed Notifications
5
A/B tests
See Full Case Study
Product growth
Onboarding optimization
Marketing
ASO

Deep Sleep Sounds

Deep Sleep Sounds is an app that helps people fall asleep by playing soothing sounds. DSS helps its users create healthier sleeping patterns.

+ 46%
conversion to purchase increased
53%
to ARPU
See Full Case Study
Product growth
Paywalls

Drops

Drops, one of the leaders in the language learning niche, had a request of improving the ARPU. After the needed tests were conducted, Drops achieved:

+ 9%
to ARPU
See Full Case Study
ASO
Marketing
Market launch

Neome

Neome, a self-care app, helps its users deal with and eliminate their negative subconscious using a specially trained chatbot.

~30%
App Store Click Rate
~2,5%
Ad Banners Click-Through
~$2
CPI
See Full Case Study
Pricing strategy
Product growth

ShroomID

ShroomID, a mushroom-hunting app, helps its users identify mushrooms, providing AI and human predictions, as well as tons of specific data.

+ 60%
to ARPPU
See Full Case Study

The App LTV Optimization Journey

LTV is closely related to user engagement and retention, and thus is a key indicator of success for any app. Increasing LTV requires understanding user preferences, creating compelling content and engaging experiences, optimizing app performance and user experience, and utilizing effective monetization strategies. To increase LTV, developers and marketers must understand their users and what content and experiences will make them come back to the app. This means utilizing data to assess user behavior, preferences, and usage patterns in order to create content and experiences that will encourage users to come back. App performance and user experience must be optimized to ensure users have a positive experience with the app, as this will lead to increased usage and loyalty.

Optimize Your LTV

HOW WE WORK

Our 5 steps for App LTV Optimization

Let’s Start a Project
Let us nourish your dreams and handle your doubts.

Identify Target Users

This means understanding the demographics, interests, and behaviors of the users you want to target and then creating a relevant user experience that resonates with them.

Improve Onboarding

This includes making sure users understand the value of your app and how to use it. We use targeted onboarding messages to engage users and encourage them to take specific actions within the app.

Optimize User Experience

To ensure your app is easy to use and offers a smooth, intuitive user experience, we test different features and functions to determine which ones are most effective in engaging users and keeping them coming back.

Identify High-Value Users

We identify them using analytics and segmentation and then target them with personalized offers and experiences.

Leverage Retention Strategies

Creating loyalty programs, personalizing user experiences, and offering incentives combined with push notifications to encourage users to come back.

Let’s Start a Project
It’s free, and takes less than a minute.
REVIEWS

Here's what our
customers say

Applica have made significant strategic and tactical contributions, enhancing and optimizing our campaign performance across all channels with a keen focus on maximizing ROAS.
Frederik Cordes
GM & CPO at Drops
40x
non-organic user acquisition
“Most eye-opening, Applica identified unprofitable campaigns that we’re losing our company money on.”
Huxley Seidman
CTO and Co-Founder of Slumber Group
46%
conversions to purchase increased
"I was impressed with the Applica team's systematic approach and professionalism."
Daria Curamsina
CEO, Neome inc.
~30%
App Store Click Rate
"Their UI/UX suggestions were top-notch. I'm already seeing higher quality reviews and higher revenue."
CEO & Lead Developer, ShroomID
ShroomID
+60%
to ARPPU
“Applica Agency is more knowledgeable in this area than most other providers we’ve used in the past.”
Michael Brandon
CEO of Slumber Group
53%
ARPU growth
"I liked that most insights came from their experience and competitive intelligence."
Liam, CFO & COO
FitMind
50%
Improvement in the user LTV
"They kept things simple in terms of communication."
CEO, Alter Ego
~$2
CPI
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making

Handling App LTV Optimization

App LTV optimization requires understanding user acquisition strategies and how to optimize them for the best return on investment. App LTV optimization requires well-crafted marketing strategies such as user segmentation, targeting, and personalization in order to maximize customer loyalty and engagement. By understanding user preferences, optimizing app performance and user experience, and utilizing effective monetization strategies, we help developers and marketers increase LTV and the success of their apps.

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