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App Marketing

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CASE STUDIES

Our work speaks
for itself

Marketing

Drops (UA)

Drops, one of the leaders in the language learning niche, required a support with clear User Acquisition structure & creative production to drive profitable growth.

40x
in non-organic users
See Full Case Study
Product growth
Web-2-app-funnels
Pricing strategy

Fabulous

Fabulous, a self-care app, is one of the biggest on the market is and helps build better habits and achieve personal goals.

+ 40%
to ARPU
See Full Case Study
Product growth
Monetization
Onboarding optimization

FitMind

FitMind faced barriers to the consistency of the A/B testing process and the functioning of in-app events tracking. With Applica, they ran 5 A/B tests and got:

+ 50%
to user LTV
80%
Allowed Notifications
5
A/B tests
See Full Case Study
Product growth
Onboarding optimization
Marketing
ASO

Deep Sleep Sounds

Deep Sleep Sounds is an app that helps people fall asleep by playing soothing sounds. DSS helps its users create healthier sleeping patterns.

+ 46%
conversion to purchase increased
53%
to ARPU
See Full Case Study
Product growth
Paywalls

Drops

Drops, one of the leaders in the language learning niche, had a request of improving the ARPU. After the needed tests were conducted, Drops achieved:

+ 9%
to ARPU
See Full Case Study
ASO
Marketing
Market launch

Neome

Neome, a self-care app, helps its users deal with and eliminate their negative subconscious using a specially trained chatbot.

~30%
App Store Click Rate
~2,5%
Ad Banners Click-Through
~$2
CPI
See Full Case Study
Pricing strategy
Product growth

ShroomID

ShroomID, a mushroom-hunting app, helps its users identify mushrooms, providing AI and human predictions, as well as tons of specific data.

+ 60%
to ARPPU
See Full Case Study

The Challenge of App Marketing

App marketing can be a challenging task, as there are so many mobile apps available in the marketplace and it can be difficult to stand out from the competition. It is important to have a well-thought-out marketing strategy in place to ensure the success of an app. App developers need to consider their target audiences and create marketing materials that appeal to them. This can include developing a website, creating videos or interactive content, and running online campaigns. Additionally, it is important to use social media as a tool for app marketing, as it is a great platform for app promotion, customer engagement, and feedback.

Optimize Your App Marketing

HOW WE WORK

Our 5-Step Approach to App Marketing

Let’s Start a Project
Let us nourish your dreams and handle your doubts.

Pre-launch Research

We do some research to understand the market, competition, and target audience. We use surveying potential customers or analyzing data from similar apps.

App Store Optimization

This includes optimizing the title, description, keywords, and screenshots to attract potential users and increase downloads.

Launch Promotion

We do so through social media, email campaigns, and other advertising platforms.

User Engagement

Sending notifications, running contests, and offering rewards can be the tricks to raising user engagement.

App Monitoring

This will allow making necessary changes and updates to the app to ensure it is always running optimally.

Let’s Start a Project
It’s free, and takes less than a minute.
REVIEWS

Here's what our
customers say

Applica have made significant strategic and tactical contributions, enhancing and optimizing our campaign performance across all channels with a keen focus on maximizing ROAS.
Frederik Cordes
GM & CPO at Drops
40x
non-organic user acquisition
“Most eye-opening, Applica identified unprofitable campaigns that we’re losing our company money on.”
Huxley Seidman
CTO and Co-Founder of Slumber Group
46%
conversions to purchase increased
"I was impressed with the Applica team's systematic approach and professionalism."
Daria Curamsina
CEO, Neome inc.
~30%
App Store Click Rate
"Their UI/UX suggestions were top-notch. I'm already seeing higher quality reviews and higher revenue."
CEO & Lead Developer, ShroomID
ShroomID
+60%
to ARPPU
“Applica Agency is more knowledgeable in this area than most other providers we’ve used in the past.”
Michael Brandon
CEO of Slumber Group
53%
ARPU growth
"I liked that most insights came from their experience and competitive intelligence."
Liam, CFO & COO
FitMind
50%
Improvement in the user LTV
"They kept things simple in terms of communication."
CEO, Alter Ego
~$2
CPI
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making

Handling App Marketing

Developers should also consider the importance of app store optimization. This involves optimizing the app's title, description, keywords, and screenshots for the app store. This can help improve the visibility of the app and increase downloads. Finally, it is important to track how the app is performing and adjust the marketing strategy accordingly. This can include analyzing downloads, user engagement, and reviews. By tracking and analyzing the app's performance, developers can gain insight into what works and what doesn't and make the necessary adjustments. App marketing can be a challenging task but having a well-thought-out strategy in place can help ensure the success of an app.

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