Our work speaks
for itself
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The Challenge of ARPU App Optimization
The challenge of increasing ARPU (Average Revenue Per User) in an app is a difficult but important one for app developers and marketers alike. With the increasing number of apps available in app stores, it is becoming more and more challenging to stand out from the competition and acquire new users. As a result, marketers and developers are turning to the existing users to increase ARPU. This can be done through upsells, cross-promotions, in-app purchases, and subscription models. However, it is important to remember that while these strategies can be effective, they can also be intrusive and annoying to users if not done correctly. Focusing on creating a great user experience with your app can be of great help. This means offering users valuable content, engaging them with rewards, and providing them with an enjoyable and positive experience. We also recommend focusing on testing different strategies to see which ones will best help you increase ARPU.
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Here's what our
customers say
Applica have made significant strategic and tactical contributions, enhancing and optimizing our campaign performance across all channels with a keen focus on maximizing ROAS.
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"Applica led to a 7.26% increase in the ARPU in the US and a 12.56% increase outside the US. The number of win-back deals has increased by 27.37%"
“Most eye-opening, Applica identified unprofitable campaigns that we’re losing our company money on.”
"They truly operate as a part of our team: Through thorough testing, Applica has found winning creatives with healthy CPI and CPT costs in specific markets"
"They're highly adaptable to changing project requirements and market dynamics"
"The quality of their work is the best I’ve seen. Thanks to Applica, I've seen a 30% increase in product page views and downloads, as well as great improvements in revenue. ''
"We ran loads of AB tests, and many of them demonstrated the rise in key metrics. I was impressed with the knowledge and experience Applica brought to the partnership."
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"I liked that most insights came from their experience and competitive intelligence."
"Their UI/UX suggestions were top-notch. I'm already seeing higher quality reviews and higher revenue."
“Applica Agency is more knowledgeable in this area than most other providers we’ve used in the past.”
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Handling ARPU App Optimization
Leveraging customer data to better understand user behavior and preferences should not be overlooked as well. This will let you tailor your app experience to better meet the needs of your users and increase their propensity to purchase additional items. Increasing ARPU is a difficult but achievable task. By focusing on user experience and leveraging customer data, you can increase the ARPU of your app and stand out from the competition.
You might be
wondering
app growth?
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Start growing your business with Applica
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