we are applica

ARPU App Optimization

Get 3 Free Growth Insights
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
No charge, our treat
CASE STUDIES

Our work speaks
for itself

Marketing

Drops (UA)

Drops, one of the leaders in the language learning niche, required a support with clear User Acquisition structure & creative production to drive profitable growth.

40x
in non-organic users
See Full Case Study
Product growth
Web-2-app-funnels
Pricing strategy

Fabulous

Fabulous, a self-care app, is one of the biggest on the market is and helps build better habits and achieve personal goals.

+ 40%
to ARPU
See Full Case Study
Product growth
Monetization
Onboarding optimization

FitMind

FitMind faced barriers to the consistency of the A/B testing process and the functioning of in-app events tracking. With Applica, they ran 5 A/B tests and got:

+ 50%
to user LTV
80%
Allowed Notifications
5
A/B tests
See Full Case Study
Product growth
Onboarding optimization
Marketing
ASO

Deep Sleep Sounds

Deep Sleep Sounds is an app that helps people fall asleep by playing soothing sounds. DSS helps its users create healthier sleeping patterns.

+ 46%
conversion to purchase increased
53%
to ARPU
See Full Case Study
Product growth
Paywalls

Drops

Drops, one of the leaders in the language learning niche, had a request of improving the ARPU. After the needed tests were conducted, Drops achieved:

+ 9%
to ARPU
See Full Case Study
ASO
Marketing
Market launch

Neome

Neome, a self-care app, helps its users deal with and eliminate their negative subconscious using a specially trained chatbot.

~30%
App Store Click Rate
~2,5%
Ad Banners Click-Through
~$2
CPI
See Full Case Study
Pricing strategy
Product growth

ShroomID

ShroomID, a mushroom-hunting app, helps its users identify mushrooms, providing AI and human predictions, as well as tons of specific data.

+ 60%
to ARPPU
See Full Case Study

The Challenge of ARPU App Optimization

The challenge of increasing ARPU (Average Revenue Per User) in an app is a difficult but important one for app developers and marketers alike. With the increasing number of apps available in app stores, it is becoming more and more challenging to stand out from the competition and acquire new users. As a result, marketers and developers are turning to the existing users to increase ARPU. This can be done through upsells, cross-promotions, in-app purchases, and subscription models. However, it is important to remember that while these strategies can be effective, they can also be intrusive and annoying to users if not done correctly. Focusing on creating a great user experience with your app can be of great help. This means offering users valuable content, engaging them with rewards, and providing them with an enjoyable and positive experience. We also recommend focusing on testing different strategies to see which ones will best help you increase ARPU.

Grow Your ARPU

HOW WE WORK

Our 5-Step Approach to ARPU App Optimization

Let’s Start a Project
Let us nourish your dreams and handle your doubts.

Optimize User Acquisition

We target the right audience, in the right location, and at the right time. We utilize retargeting and other marketing tactics to get the most out of your user acquisition budget.

Increase Engagement

Create engaging content, optimize the user experience, and provide incentives for users to return to your app.

Improve Monetization

Implement more effective pricing models, experiment with different ad formats, and offer attractive in-app purchases.

Analyze App Data

By analyzing your app data, we understand user behavior and identify areas of opportunity.

Track Progress

We help you track your progress and measure the success of your efforts. This can help you understand what is working and what needs to be improved.

Let’s Start a Project
It’s free, and takes less than a minute.
REVIEWS

Here's what our
customers say

Applica have made significant strategic and tactical contributions, enhancing and optimizing our campaign performance across all channels with a keen focus on maximizing ROAS.
Frederik Cordes
GM & CPO at Drops
40x
non-organic user acquisition
“Most eye-opening, Applica identified unprofitable campaigns that we’re losing our company money on.”
Huxley Seidman
CTO and Co-Founder of Slumber Group
46%
conversions to purchase increased
"I was impressed with the Applica team's systematic approach and professionalism."
Daria Curamsina
CEO, Neome inc.
~30%
App Store Click Rate
"Their UI/UX suggestions were top-notch. I'm already seeing higher quality reviews and higher revenue."
CEO & Lead Developer, ShroomID
ShroomID
+60%
to ARPPU
“Applica Agency is more knowledgeable in this area than most other providers we’ve used in the past.”
Michael Brandon
CEO of Slumber Group
53%
ARPU growth
"I liked that most insights came from their experience and competitive intelligence."
Liam, CFO & COO
FitMind
50%
Improvement in the user LTV
"They kept things simple in terms of communication."
CEO, Alter Ego
~$2
CPI
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making
“I honestly couldn’t imagine
working without Applica,
it's a game changer.”
Shahin Hoda
Gong
+50%
more decision making

Handling ARPU App Optimization

Leveraging customer data to better understand user behavior and preferences should not be overlooked as well. This will let you tailor your app experience to better meet the needs of your users and increase their propensity to purchase additional items. Increasing ARPU is a difficult but achievable task. By focusing on user experience and leveraging customer data, you can increase the ARPU of your app and stand out from the competition.

faq

You might be
wondering